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"10 Leadership Lessons From The World's Greatest Leaders"
REPRINT GUIDELINES =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= You are free to publish the following article in it's entirety in your eZine or on your website. Our only condition is that you MUST keep the information about the...
7 Super Ways To Use Autoresponders To Increase Your Sales
1. Use your autoresponder to publish an ezine.
Autoresponders with a broadcast feature are a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your...
BACK TO BASICS
We all read tons of literature on pertinent marketing information that is valuable to our business. With all the tools and resources available to us, it is hard to keep up with all the trends of the internet. So, I am going to take you back to...
How To Choose the Right Ezines For Your Ads
Do you feel bewildered when you begin an Ezine Advertising campaign? I do. Take 'The Free Directory of Ezines', for example. There are over 800 Ezines in the Directory that accept paid ads. How do you decide which Ezines to place your ad in? ...
"How To Write Effective Ezine Ads...& Then Some"
When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that.
Let's think about this for a second, if it...
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Can You Believe It?
Can you believe everything you read? If you have been on the Internet for any length of time, chances are you have fallen for at least one fantastic claim that "this will bring you great weatlh and success." There are, of course, some completely bogus sites with promises that, if you really think about it, could not possibly turn out to be true.
At the other end of the spectrum, there are many sites that really do have a great value and really can follow through with their promises.
But what has happened to us during this short process of the Internet getting going? Because a lot of us have been scammed at one time or other, we have become jaded to any statements that promise opportunity for wealth and success.
Don't misunderstand me - you must keep your wits about you and not jump at everything you see. But you must also not pass off everything as a scam. A lot of businesses out there promise you wealth, BUT they also tell you that YOU have to contribute in some way or other to get that wealth.
For example, I sell targeted traffic. I can get the visitors to your website, but I also tell you that your site has to sell them. If the visitors aren't buying from you, perhaps you need to look to your site for the answer. Or, if you don't have your own site and are advertising a "cloned" site, perhaps you should consider getting your own site and rewriting your offer so that it appeals to more people.
A lot of people get into an offer, get excited about it, advertise it heavily for a week or two, get no signups, give it up as a scam and go on. What? Can you really expect to build a
business in 2 weeks? Not in this life! It takes a tremendous amount of traffic to get sales and it takes many months to build a business into a lucrative one. But there is one thing for sure - the more traffic you get in a period of time, the faster your business will build. It's the law of averages - and it's a fact.
So, the key here is to look at an offer, see if it makes sense, read everything about it on the site - EVERYTHING. Then if you are satisfied that the offer appears legitimate, go for it. But go for it realistically. Have a plan. Don't just throw out ads and expect the money to come rolling in. Advertise at every free and paid place you can think of. Seek out new places to advertise. Do FFA's, targeted traffic, leads, ezine advertising, link trades, everything you can think of.
If you honestly work at it and your offer is a good one, you WILL be successful with it. But you must not expect it to happen overnight. You must give it time and you must not back off on your advertising. Look at the big companies in the "concrete" world. Some have been in business for years and years. Do you see them "resting on their laurels" and not advertising? Of course not. You stop advertising, you will fade out of the minds of your customers. You need to remind them that you exist. You are not the only company out there. Your customer's memory span is short. They will forget you if you don't remind them.
About the Author
Pamela Geiss is the owner of the successful LotsaPerks Advertising Agency. She specializes in targeted traffic and targeted leads. Visit her today at http://www.lotsaperks.com
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