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Failure Is Temporary
by Raymond Johnston Jr. Would you like me to give you a formula for...success? It's quite simple, really. Double your rate of failure... You're thinking of failure as the enemy of success. But it isn't at all...You can be discouraged by failure -...
Posturing yourself as the expert by utilizing google search
First, go to google and type "dan kennedy" into the search box. At the present time I get about 49,200 results! Now, type in "jason blackston" into the search box. Well, it's quite a drop from the 49,200 results Dan Kennedy received. At only 123...
Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway. Radio commercials should sell the benefits (not...
The Latest, Not-so-Greatest dotCon Game
Affiliate Program Managers Beware!! Last week I became the unwitting victim of the latest Internet scam. I own and operate 3 affiliate programs and as such am used to receiving and filing order confirmation emails all day long. I was noticing a...
What Is Your Lure, Bait and Gear? An exercise to define who you are attracting
Fly fishing -- it doesn't work, does it? When I first watched someone fly-fishing, I saw them release the line that went out far in the water. No sooner had the fly hit the water it was being jerked back and reeled in. Even today, I still don't...
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Can You Believe It?
Can you believe everything you read? If you have been on the Internet for any length of time, chances are you have fallen for at least one fantastic claim that "this will bring you great weatlh and success." There are, of course, some completely bogus sites with promises that, if you really think about it, could not possibly turn out to be true.
At the other end of the spectrum, there are many sites that really do have a great value and really can follow through with their promises.
But what has happened to us during this short process of the Internet getting going? Because a lot of us have been scammed at one time or other, we have become jaded to any statements that promise opportunity for wealth and success.
Don't misunderstand me - you must keep your wits about you and not jump at everything you see. But you must also not pass off everything as a scam. A lot of businesses out there promise you wealth, BUT they also tell you that YOU have to contribute in some way or other to get that wealth.
For example, I sell targeted traffic. I can get the visitors to your website, but I also tell you that your site has to sell them. If the visitors aren't buying from you, perhaps you need to look to your site for the answer. Or, if you don't have your own site and are advertising a "cloned" site, perhaps you should consider getting your own site and rewriting your offer so that it appeals to more people.
A lot of people get into an offer, get excited about it, advertise it heavily for a week or two, get no signups, give it up as a scam and go on. What? Can you really expect to build a
business in 2 weeks? Not in this life! It takes a tremendous amount of traffic to get sales and it takes many months to build a business into a lucrative one. But there is one thing for sure - the more traffic you get in a period of time, the faster your business will build. It's the law of averages - and it's a fact.
So, the key here is to look at an offer, see if it makes sense, read everything about it on the site - EVERYTHING. Then if you are satisfied that the offer appears legitimate, go for it. But go for it realistically. Have a plan. Don't just throw out ads and expect the money to come rolling in. Advertise at every free and paid place you can think of. Seek out new places to advertise. Do FFA's, targeted traffic, leads, ezine advertising, link trades, everything you can think of.
If you honestly work at it and your offer is a good one, you WILL be successful with it. But you must not expect it to happen overnight. You must give it time and you must not back off on your advertising. Look at the big companies in the "concrete" world. Some have been in business for years and years. Do you see them "resting on their laurels" and not advertising? Of course not. You stop advertising, you will fade out of the minds of your customers. You need to remind them that you exist. You are not the only company out there. Your customer's memory span is short. They will forget you if you don't remind them.
About the Author
Pamela Geiss is the owner of the successful LotsaPerks Advertising Agency. She specializes in targeted traffic and targeted leads. Visit her today at http://www.lotsaperks.com
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