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5 Guaranteed Ways To Kill Your Ezine

DoubleClick's recent survey indicated that over 88% of online
consumers have made a purchase as a result of receiving
permission-based email.

The most common forms of permission-based emails are ezines or
email newsletters. Currently there are hundreds of thousands of
ezines available on the internet.

Ezines are excellent tools for generating new and follow-up
sales, driving more pageviews, building customer loyalty, and
improving sales credibility and brand awareness.

Even though ezines are vital to the success of every online
business, there are some marketers who unknowingly kill their
ezines with not-so-wise marketing methods. I have highlighted
some of the killer mistakes below.

Killer #1 .. Who needs permission? Just mail 'em!

A recent study of permission email recipients by IMT Strategies
revealed the following:

48% were curious to read the permission email
13% were eager to read
30% were indifferent
7% open it somewhat annoyed
2% deleted it without reading

When it came to unsolicited email or spam:

77% deleted it without reading
16% said they were annoyed but opened it
3% were indifferent to it
4% were curious to read spam email
1% percent were eager to read it

In the above results, we can see that 9 in 10 recipients of
permission email were fine with reading the messages, with a near
half curious to read!

But for spam, 9 in 10 didn't even read the email or were
seriously unhappy about opening it.

We can clearly see a remarkable difference in the response to
permission-based emails and unsolicited emails. Always ask for
permission!

Only add subscribers who have consciously chosen to receive your
ezine. You'll reap the rewards of having a highly targeted and
loyal audience that are interested in reading what you send
them.

There have been many times when I received issues of ezines that
I don't ever recalled subscribing to. These ezine owners had
taken their own 'initiative' to add me their list. Such spamming
antics only seriously piss me off!

Never try to buy a list of email addresses and then send them
your ezine issue telling them to remove themselves if they don't
wish to get further mailings. That's spamming.

Killer #2 .. Don't let 'em unsubscribe

Since it is so difficult to acquire new subscribers, let's
prevent them from un-subscribing at all costs. Heck .. just don't
provide them with an unsubscribe option in the newsletter. Then
they won't unsubscribe!

Nothing pisses me off more than newsletters that I cannot
unsubscribe from. There are no unsubscribe instruction nor any
email address to send an unsubscribe request to.

Such practices are totally unethical and unprofessional. If your
subscribers can't even trust you over something so minor, how
would they feel secure doing business with you?

They may even complain you for spamming and tell people about
your unethical conduct. Bad news spread very


fast on the
internet.

When your subscribers decide to leave your ezine, promptly
unsubscribe them. Make sure you never email them again unless
they decide to re-join your ezine.

Killer #3 .. Let's blast them with tons of mailings

Recently I had to unsubscribe from several ezines that were
sending me a solo mailing every alternate day!

In the beginning I didn't mind those mailings. But after some 14
days of getting tons of advertisements, I bailed out. The
DoubleClick survey revealed that the average online consumer
receives 36 permission email messages weekly.

With that number of emails waiting to be read, excluding
personal messages and spam, you wouldn't want to be guilty of
clogging your subscriber's inbox.

Strike a good balance between your profit line and your
subscribers' interest. The lifetime value of a subscriber can be
worth thousands of dollars. Why kill the golden goose when it can
lay golden eggs year after year?

Killer #4 .. Forget about content, I got no time for that

With an intensely fierce competition for ezine eyeballs, your
subscribers may unsubscribe after a few issues if they don't
enjoy your ezine.

You need to publish real content that appeal to their interest.
One of the best ways to discover what your subscribers want to
read is to check out the ezines of top players in your industry
or related ezines with large subscriber bases.

If they are at the top, they must be doing some things right! It
will be an eye opening experience to analyze the kind of content
successful ezine publishers offer to their subscribers.

Never fill your ezine with advertisements that are disguised as
editorials. Quality content is king!

Killer #5 .. The ezine that never came

Some ezine owners produce a few issues and skip the next few. Or
they are perpetually late in mailing out new issues.

If you tell your subscribers that you publish your ezine weekly,
make sure it arrives in their mailbox weekly. You lose your
subscribers' loyalty and trust when you fail to deliver. How can
they then trust you with their credit card numbers?

Publishing an ezine requires time and effort. Writing up the
editorial, proofreading and amending the copy (many times),
testing the final copy and maintaining the subscriber list can
easily take a day or more.

If you can't afford to publish your ezine weekly, do it
fortnightly. I don't recommend monthly because the time lapse in
between issues are too wide. Try preparing future issues 2 weeks
in advance. Have available backup editorial content that you can
always fill your ezine with at the last minute.

There you've it .. 5 guaranteed ways to kill your ezine. Well, I
hope you'll never need to use them :)


About the Author

Michael Low is a professional PR Strategist. He provides top-
notch PR services at highly affordable rates. Check out his full
range of PR packages at http://www.prbuilder.com/pr.cgi?a006

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
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ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • index

  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing success requires a business plan part ii

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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