|
Kaizen in Online Marketing
Many people throughout the life of online marketing have utilized the use of Kaizen. As a matter of fact I would venture a guess that almost all successful businesses in today’s markets are using it. Which leaves one to wonder, what is Kaizen? Well,...
Mama, I Ain't Spending Another Dime!
I remember the days when the Internet was new and companies were charging an average of $35 to run advertisers' banners on their web sites for 1,000 impressions. Boy, times have changed. In the early days, advertisers use to enjoy click-thru...
The How’s And Why’s Of Article Marketing
The Internet has opened so many channels of communication in our world that marketing has evolved because of it. No longer does a business have to spend thousands of dollars to inform other people about its existence, the World Wide Web provides for...
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website by Michael Southon What is the most important part of your online business? Many people would say: "my website". And that’s understandable – it’s the most visible part of an...
The Right Way to Build Your Online Business Using Freebies
© 2004-5 by Bruce Carlson
As most people know, freebies carry a lot of weight. One of the
most powerful words in marketing, especially Internet marketing,
is the word "free".
This little word is so powerful that even its mere...
|
|
|
|
|
|
|
|
Rock & Roll In Your Email?
You groggily stumble from bed and turn on the computer as you pass by on your way to the kitchen. Returning with the morning's first cup of coffee you fire up your browser and log-on to the web as you take the first few eye-opening sips. Downloading your personal email, you notice your favorite Bruce Springsteen song title in the subject line of the seventh email message and open it first.
There is a photo of the Boss (that's Springsteen to you non-fans) smiling out at you from the email window above a small button that is labled "Play". Expecting to hear some good music, you click the button and Bruce Springsteen springs to life in your email! He's talking to you! Not at you, but to you, using your name! "Good morning Mike! It's time for a concert update."
How the *!?*)@(! do they do that? You have been looking forward to his concert this coming week and can't believe your ears as Springsteen continues to talk with you, mentioning your 3rd row, center seat number and reminding you of concert time this Thursday evening. You are tempted to answer him as he pauses and smiles but then the opening riff of guitar begins of your favorite song from the new album and the Boss is performing for you from your email box!
He pauses and tells you that you can order his newest album from the form below and as the video finishes and the music fades you scroll down to find a "Buy it Now!" button. There is no need to enter any credit card information as it was saved when you purchased your concert tickets online. You are just about to click the "Buy" button when you notice there is a search function just below that. You've been wanting to find a copy of an out of production CD and type in the title in the search box and click "Search".
The results come back from the entire music collection of this record label to announce that you can purchase that CD online now and pick it up at your local record store tomorrow! You click the checkbox to order that title and see that you can buy your concert memorabilia now and wear that sweatshirt to the concert by picking it up at the same record store. What the heck. You click the
"Buy" button just as your spouse emerges from the bathroom with her toothbrush working.
The Boss' voice says "Thanks for your order Mike and I'll see you Thursday night at eight." Now you have to explain how you spent $83 before breakfast and scroll back up to the top of the email to click "Play" again to demonstrate the process to her and see the toothbrush motion freeze when Bruce Sprinsteen uses your name during the video.
Don't be surprised if you get an email like this within the coming weeks. Personalization, music, video, catalogs localization and overnight delivery for products in your own interest areas will be the norm within the year as advertisers, marketing companies and business begin using the latest available technology for email. (If you allow it and privacy concerns are addressed sufficiently by businesses adopting the available tools.)
The above technology was highlighted last week at the Washington State Convention Center in Seattle by businesses demonstrating at the Direct Marketing Association show titled "net.Marketing 2001". The DMA show was halted early by an 11am earthquake that rattled the downtown area and shook us all up more than the new technology did. Rock and roll took on a different meaning than that provided by the Boss.
But we all emerged unscathed by the rumbling of nature to contemplate ways to harness the latest in compression and embedded rich media in email. Privacy concerns will clearly be the biggest hump to dump if companies expect to use these tools effectively while addressing consumer worries and finding ways to adequately protect sensitive information from third parties.
Here's an email from Ed McMahon and Publishers Clearing House! How long will it take me to get used to celebrities addressing me by my own name and playing my favorite music as background to those personalized videos?
About the Author
Mike Banks Valentine WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine emphasizing small business on the Internet Subscribe address mailto:WebSite101-subscribe@listbot.com articles available: http://website101.com/freecontent.html
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |