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How to build your ezine list by "buying" subscribers
It's getting harder and harder to build a decent subscription base for your ezine. In the old days, two or three years ago, word of mouth and other free methods were enough to build your list. But now there is so much competition that people are...
How To Make A Profit From Your Ezine, Even If You've Never Made A Single Penny In The Past
© Copyright 2005 by Keir Smith
If you own a ezine and want to know a few quick tips for making
a profit from your work, then this will be the most important
article you will read today...
Let me explain...
You've got ambitions, you...
List Host Nightmares!
For three weeks as I was putting out my weekly newsletter, I saw a promotion on the log-in screen at my list host, ListBot Gold, suggesting I could upgrade from Listbot Gold to a new bCentral service being launched called ListBuilder. It would give...
What Posting Articles Online did for my Google Page Rank in 90 Days
Article Marketing Builds Momentum and Traffic
When I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. But I've since learned...
Where and how to get information for your newsletter and ezines.
Where and how to get information for your newsletter and ezines.
With the rapid expansion and diversion of commerce, manufacturers, career seekers and even hobbyist move into more and more specialized areas of endeavor, there is an increase...
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5 Ways To Turn Visitors Into Loyal Customers!
1. Use firm deadlines and stick to it. You've seen these offers before. You know the ones I'm talking about. They say "Offer Ends Midnight on 15 August 2005 – Hurry". But than, after the 15th of August, you go back to the site you saw the offer and notice the same ad, the same price and the same product only this time they are promoting with a new "Deadline" date on when the offer will end. To me, and many other visitors, this does not add credibility. It almost always creates doubt in my mind. When I say add a sense of urgency, I mean create a deadline and stick to it! If you are selling a widget for 25% off the normal price, let your customer know, set a deadline and once that deadline is reached, end the offer. Period. This not only creates urgency, it implies that you are a person of your word. When you say what you're going to do, you do it.
2. Offer an "Iron Clad" Money-Back Guarantee
Most web sites offer a money-back guarantee. And most, if not all honor it. Many online businesses sell electronic information or software. Once downloaded, the customer has your product. Most customers will never ask for their money back. However, some will. This is a cost of doing business online. The best advice to give here is to always honor your money back guarantee. In many cases, we as online businesses have no choice when people want their money back. They simply notify Clickbank, or their credit card company and make a claim. Next thing you know the money is charged back. The customer has your product and you are out of luck. A good way to prevent further returns is to ask the customers who requested their money back one or two simple questions. These questions can help solve future return issues. Ask "Who, What, Where, When, & Why". Examples: What can we do to improve this product? Who did you speak with at our company? Where do we need to improve? When did you speak with Customer Service? Why did this item not meet your needs?...Ask question. Make changes and give the customers what they want, not what you think they want. 3. Offer a "Members Only" site
People love to feel like they belong. Offer a password protected site where members can log into and find free content and download of software, ebooks, and more. Add a forum, surveys and marketing ideas. You get the point; the key is to only make it available to your members.
4. Have an up to date "Frequently Asked Questions" (FAQ) Section
Ensure that you have an updated FAQ section. Most people want answers to questions when they ask them. They don't like to wait for an email response. The solution is to put you in the visitor's shoes. Review your entire offer, web page or program and write down every question that comes to mind. Once you have your list of questions, write the answers in easy to understand language, create your web page and place links on every page to the FAQ section. When people email you
with questions you may have overlooked, simply add it and your response to the FAQ page.
5. Answer emails quickly.
This may seem like a "No Brainer", but many web based business owners continue to lose site of the fact that when someone contacts them with a questions…They, the company are dealing with a "hot prospect". This is someone who has gone out of their way to send an email. This is someone who is already interested in the program or product and the only thing needed to close the sale is a quick professional response.
On the flip side, respond to complaints quickly. This is very important and I will relate a story as to why it is so important.
A little while back my organization purchased an LCD monitor wall mount from a small, home based company on line. The item arrived quickly as promised, but the product was not as described on the web site. The mount was cheaply made and would not hold the 36" TV as stated. My purchasing agents tried for several days to contact them. After leaving several phone messages and emails, no one ever tried to contact us. Finally, after a week, I went to their web contact page, emailed them and stated that I was interested in purchasing one of their mounts but had some questions. I left my contact phone number and sent it off. In less than 20 minutes my phone rang. It was the company responding to my email. I was totally surprised at the quick response. I answered the phone and started off the conversation something like this. "Hi, I'm interested in some of your wall mounts, but first, I have a question on why no one from the company was responding to return requests of my Purchasing Agent". I told the person on the phone the name of the agent and suddenly, the line got quiet, and then I heard a click. She hung up on me. As you can imagine, I was pretty upset. It was obvious that the person on the other line knew what I was talking about. The next day I opened an investigation on an attempt to defraud the US Government. You see, I was also a contracting officer for a government agency. Moral of this story is –
1. Respond to complaints immediately. 2. You never know who your customers are – Treat everyone with respect and courtesy. 3. Treat every customer, new and old like they are your best customer!
These tips are only a few of the many ways to gain and keep loyal customers. Don't be afraid to try new ideas. Ask your customers what they want, and give it to them. And never forget that the only way that you can remain in business is from happy, satisfied customers.
About the Author
John Crisano is the webmaster of EBiz Hook Up. Your online Ezine, Co-Op business directory. His site also includes ideas, tips, tools, techniques and even online talent to assist you on how to market and operate your online business. Check out EBiz Hookup: http://www.ebizhookup.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
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emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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