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Consistency Counts: How to Get Better Marketing Results in No Time
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints. Worse, many small shops hate marketing so...
Fast Niche Building Technique
If you've wanted to cash in on the latest niche building craze, but think it's too much work to create your own product, the tactic in this article should have you up and running in no time flat and with a minimum of hassle. A Case Study Are you...
Offline Promotion Matters Too
With all the talk of the importance of search engine positioning, online directories, keyword metatags and publishing your own ezine, you might be forgiven for thinking that the online world is the only one that matters when it comes to promoting...
Top 3 Free Marketing Techniques
If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free. #1. Articles: An example of using articles to promote your website is this article. At the bottom of it...
What Is Your Lure, Bait and Gear? An exercise to define who you are attracting
Fly fishing -- it doesn't work, does it? When I first watched someone fly-fishing, I saw them release the line that went out far in the water. No sooner had the fly hit the water it was being jerked back and reeled in. Even today, I still don't...
 
7 Bullets To Making An Easy Sale


Let's say you already know what the visitor actually wants from you since you're successful in driving targeted traffic, Right? You've tried hard to get everything there is to turn her down as your customer. That includes... your website design, guarantees, ease of interface etc.

But if you're successful in attracting her towards your site, then why you're having trouble in making sales? Here's the answer:

You've forgot, or ignored to use the human psychology.

Yes! Psychology. It's like the electrical element in a bulb. As the bulb can't produce light without its element, marketing without integrating psychology doesn't generate sales.

Now you don't have to be a psychologist in order to make sales. Luckily there are 7 proven tactics available for use. There's no hidden secret. You can use these 7 tactics to make sales whenever you wish.

Here are the 7 bullets:

But remember! These bullets work best if your site is highly focused and targeted. Also a good ad copy with a little creativity is a MUST.

Bullet 1 - Create Value

The first step to making a sale is getting your prospective buyer to know your product. The best way to do this is by creating value in your prospect's mind.

The best way to create value is by listing the benefits of your product, and then integrating these benefits tactfully with your prospect's need and wants.

Increasing value is easily done by simply adding bonuses that cost you little or nothing to add and create a 'package deal'. There are a lot of other techniques too. If you're successful in creating value, you're half way home. Be sure you have this basic ingredient in your overall marketing campaign.

Bullet 2 - Give Her A Personal Touch

I guess it's self-explanatory. Everyone wants to be given importance. One-to-one. Think yourself from your visitor's mind. Would you like to purchase anything if you're not given proper care and importance as a customer? I bet you don't. Everyone has self-respect.

Everyone wants to get honored. Do you know the primary reason for the huge success of Amazon.com? Yes, it's the 'personal touch' factor. They treat their customer as king. Even if the customer is a hard nut, they have a policy to please him till he gets satisfied. So do include the personal touch factor in your marketing strategy.

Bullet 3 - Be Original

Create your own unique business niche. There's no other better way to achieve success than this. If you're really serious about long-term business success, this is crucial. Although coming up with a niche seems intimidating to some people, it's really very easy to find one.

Keep reading my other niche building articles to explore the niche magic.

Bullet 4 - Ignite Her Desire To Capture


Success

Success is a very powerful word. Used positively with emotions, this word can do wonders. Use words to paint a picture of life in your prospect's mind after they've bought your product. A good technique is to activate your prospect's subconscious mind by creating mental movies in her mind.

Writing that is filled with descriptive nouns and verbs that convey action to the reader are the secret to making your reader 'see', 'feel' and 'act' on what you say.

Bullet 5 - Satisfy Her Idolization Needs

Have you ever wondered why they choose Michael Jordan and not you to sell Hanes underwear? The reason is simple, everyone has certain idolization needs - the desire to relate to and connect with our "heroes". Don't take personally, but I probably wouldn't buy underwear from you in a million years.

So try getting your product positioned at a place, or on a famous personality where it can satisfy your prospect's idolization needs.

Bullet 6 - Proof Sells

Nobody wants to be a fool, or get robbed. It's the human nature to have protection and security. Before buying anything, everyone wants to know whether the product they're buying is of quality or not? Or the money they're paying is worth the product or not?

You eliminate your prospect's skepticism by providing verifiable proofs. If your product has proofs, you can easily eliminate her skepticism. To provide proofs, testimonials can be used. Nothing is better than word of mouth. People want to know how the other person has benefited from your product.

Bullet 7 - Repeat Repeat And Repeat

One of the most powerful tools of persuasion is repetition. Advertising man and author Kenneth Goode, in his 1932 book, "Advertising," wrote --

"As a matter of fact, the greatest of all advertising tricks is that of persistently pounding away at the same suggestion while still keeping the appearance of freshness of idea."

The more you repeat your basic offer or basic reasons to buy, the more you will influence your reader's unconscious mind. The above bullets are the proven methods to make sales. Have these bullets in your marketing shotgun... and fire them at your visitor... and all I can say is Good Luck! ?

The above bullets are the proven methods to make sales. Have these bullets in your marketing shotgun... and fire them at your visitor... and all I can say is Good Luck!

About the Author

Amin Khan of http://www.NicheChallenge.com is the active soul for helping you develop a successful niche based business. Subscribe his FREE ezine 'The LASER' to join the select group of pros who are driving the Net for success. Send a blank email to: mailto:majordomo@NicheChallenge.com with the word "subscribe laser" (without quotes) in the body of your email.

 

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • importance of marketing offline

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  • index

  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • payment processing basics

  • pay per click fraud exposed

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