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Interviews: One of the Easiest Products to Create
Rapid product development is a core competency for any successful information marketing business. Information marketers are always looking for faster, better ways to get new products to market and start making sales. Sources of ready made and/or...
Responsible Advertising
RESPONSIBLE ADVERTISING Does that sound boring? If so, stick with me—it gets better! Some years ago Bruce Barton shared this story: "One day when I was young in advertising, I slipped a piece of paper into my typewriter and wrote an...
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SEEDS In the real estate business, there is a concept called "farming." An agent will pick a neighborhood as his farm and work the farm in various ways. Sometimes he’ll start by mailing out an announcement to each resident to make them aware...
Success Requires the Use of Controlled Aggression
Safety belt commercials in the United States declare, "You can learn a lot from a dummy!" Of course, in the commercials they are talking about the mannequins they use to simulate what happens to a person in a car wreck. Their point is that seat...
Ten Ways to MROI-Maximize Return on Your Investment in Marketing
MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. The more data you get, and the more you massage it, the more you learn, and the smarter your marketing is going to be. Here are some...
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"7 Ways to Maximize Your Exposure With Ezine Articles"
Looking for a quick way to double or triple your publicity? Here are seven ideas for reusing every article you write.
Are you writing articles for your monthly newsletter only to publish them once and never use them again? Successful writers resell their articles multiple times for maximum exposure. Why don't you maximize your exposure, and put those articles to work for you by exploring your reprint options.
Reprint them on your website. This will help you build a substantial content base. Your website can also provide the perfect place to expand your articles or provide links to further resources.
Get them published. Does your industry have a regular newsletter that might want to use some of your articles? What about consumer publications? Do any come to mind that might be interested in a piece you’ve written?
Offer to let others reprint them. Say you’re an insurance agent with lots of articles about auto insurance. Offer to let a local car lot reprint your articles on their website or in their newsletter. Be sure to include your copyright notice, a brief bio and contact info!
Put copies in your publicity package. When you’re filling a request for info, pull relevant newsletter articles for inclusion.
You might also want to include information on how the recipient can subscribe.
Send them to networking contacts. If you’re a caterer and you’ve written an article on planning parties for healthy eaters, share the article with a nutritionist or trainer you know.
Use them to spark press releases. Did a new industry development lead you to do a couple of hours of research and writing for an article? Consider that development’s newsworthiness. Might it make a story? Try turning it into a press release for local media outlets and provide your newsletter article as an example of your approach.
Republish a selection as a booklet. Gather articles that seem complimentary and publish them as a pamphlet. You can distribute this selection free as a special promotion or offer it for sale. Either way, be sure it addresses a specific customer for maximum impact.
Put your articles to work and watch the impact of your newsletter grow exponentially!
About the Author
At The Write Exposure, Jessica Albon helps companies attract and retain customers with powerful newsletters. At http://www.designdoodles.com they reveal the secrets behind newsletter success.
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