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10 Terrific Ways To Enlarge Your Subscriber Base
1. Create a unique selling proposition (USP). Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines. Comprise your USP from a single, compelling...
10 Tips For Effective Free Ezine Advertising
Free ezine advertising is great way to get your ads seen in quality publications all over the Web. And the best part is it's free of charge. But are your free ezine ads getting any results? Listed below are ten tips for improving the effectiveness...
Article Banks Are Internet Marketing Gold
What is an article bank? An article bank is a web site where an author can "deposit" articles and a publisher of a printed or Internet newsletter, magazine report, ebook, or website can obtain articles for their use. Each site includes guidelines...
Internet Marketing Requires Lots of Patience!
When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months! Putting...
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website by Michael Southon What is the most important part of your online business? Many people would say: "my website". And that’s understandable – it’s the most visible part of an...
 
The Missing Cornerstone of Success

1. A Hero is someone who the moment prior to becoming one was a reckless, irresponsible dreamer.

2. One is successful just in the sincere attempt to become successful.

I wrote the above while in deep reflection, mulling over whether I was truly prepared to take on the mammoth job of successfully launching an Internet marketing company. Having survived several start-ups of this magnitude, albeit not in the cyber-world, I knew this undertaking would be one that involved much more than just plain positive thinking.

However, as part of the process, I did return to my favorite "success" books, reading through them like familiar old friends. This time though, I experienced a new "awakening", not from what I discovered in the books, but from what I found was sorely missing in most of them.

Please bear in mind that I believe with all my heart in statement 2. above, however, for the sake of this article I will refer to "achieving success" as the actual attaining of ones "goal of success".

The majority of books and other motivational materials fail to address the piece of the proverbial puzzle that is most often the single determining factor between achieving success, or not. If this key element were included as such, the infinite collections of you-can-make-it resources wouldn't be such an easy sell. The omitted "truth" would put the reality of achieving success in the cold hard light that it should be presented in.

This required ingredient has little to do with the stuff we should think, but has everything to do with the potentially high cost of "doing".

I am referring to Sacrifice. Ask almost any successful entrepreneur what sacrifices he or she has had to make and they will without hesitation tell you they paid, "a big price".

The reality of Sacrifice can include the following:

Sustained periods of time when 18-hour days are the norm, when one hardly knows what day of the week it is because they all seem the same. Days turn into weeks and weeks, months. Entire seasons pass with little notice. I often refer to this as The Fog.

Pivotal moments when one wrestles with their own mind over whether their goal and their plan were after all, valid. Self-doubt can be a success killer.

Replenishing of the deep inner-strength required to fend off the effects of setbacks - bitter disappointment, discouragement and quite often, disillusionment. Whether one can bounce back from the devastating effects of a major setback can be the single determining factor in achieving success.

Financially, let's not discount the fact that


one will generally spend several times more than what they in their original optimistic mindset had set as "the budget". Under funding is among the first reasons why start-up businesses fail. A smart business plan will allow you to not only survive personally, but will provide for implementing contingency plans.

Physical suffering can often accompany one on the ride to success - the stress-related effects of weight loss or gain, fatigue, even depression. Mental and physical resiliency is a rudimentary quality to achieving success.

Too often, the largest sacrifice that an achiever has to make is irreparable damage to relationships in his or her life, when the gift of focus and determination is perceived as, or becomes, obsession. The "perfect balance" may find a home in books and on the lecture circuit, but reality has it that true understanding and support by loved ones are rare commodities. Countless families have fallen apart because the entrepreneurial spirit was alive in a household. Although this subject is deserving of much more attention than I can give it here, communication is the key that will see relationships not only survive, but flourish on the road to success.

I find it amusing when someone just blurts out a quick and disparaging remark about a successful person. The "yeah, he's got it easy" kind of envious, thoughtless blurb. I've been known to rebut more than once, "if you only knew". Thing is, they have no idea what it has taken this person to achieve success. Unfortunately, it's a concept they will probably never "get". And a result they will probably never achieve.

The road to success is often a steep and rocky one. There are mountains in your way, not on the roadmap that you must be prepared to climb. This is the stuff that true entrepreneurial heroes have to face. The ones who are willing to fight the fight and often pay the high price.

By the way, and for the record, I did decide to start my Internet marketing company and I'm pleased to report it is doing just wonderful. I'm also duty bound to say that many of the above sacrifices have been, and will continue to be made along the way.

Greener valleys lie over the horizon for all of us. But before you leave, know that Sacrifice is the Missing Cornerstone of Success.

About the Author

Rick is the author of 3 top-selling eBooks at: http://www.interniche.net/ebooks.htm and the purveyor of those amazing traveling billboards called I.D. IT! Plates:
http://www.iditplates.net

Subscribe FREE to The Mirror - Your E-chievement Ezine:
http://www.themirrorezine.com

 

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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