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5 Steps to Creating an 'Anticipated' Ezine
Everyone and their brother seem to be getting into the ezine (Electronic Magazine, or newsletter) business. Competition for subscribers is getting fierce. Getting subscribers is not too hard. But KEEPING them is a challenge! Here are five...
Basic Formatting Rules for Building a Successful Ezine - Part 1
Just as in life, there are three tiers of wealth in the ezine industry. There is the lower class who have fewer than 500 subscribers. There is the middle class with 501 to 100,000 subscribers. And finally, there is the upper class who have more...
Determining Marketing Effectiveness Even If You Didn't Track
What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t. Is there anything you can do now before you continue with your...
The Best Dating&Love Relationship Newsletter
The Best Dating & Love Relationship Newsletter Vol. 1 Iss. 1 Date August 2003 Distributed by SAYLAVIE.COM *********************************************************** Contents ■ FROM THE EDITOR: Welcome all new READERS!! ■"Does Online...
The Fastest List Growing Secret
Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity. First a little history. The guys who started internet...
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7 Ways to Self-Promote Within Your E-zine
We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/ products are, your readers won't stick around for long.
But let's think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?
You have every right to toot your own horn in your e-zine, as long as you don't drown out the useful content your readers are looking for.
You work hard on your e-zine, so let's make your e-zine work FOR you!
** Here are 7 simple ideas on how to accomplish this: **
1) Make sure your MAIN ARTICLE always provides information that your readers will find valuable.
By having a main article as the foundation of your issue, readers will feel they got what they came for - helpful information. Try a list of top 10 tips, a "how-to" article, a list of resources, a review of a trend in the industry - that sort of thing. (For a free copy of my article, "11 Quick and Good E-Zine Content Ideas," send a blank e-mail to mailto:ali- 14285@autocontactor.com)
So remember, if your e-zine is tonight's meal, your main article should be the entree. Any promotional info should be your side dishes!
2) Begin each issue with an "EDITOR'S NOTE" or "PUBLISHER'S NOTE."
I began doing this during the fall of 2001, and have found it's the perfect place to let readers know about what's happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it's NOT your main content, you have more leeway in being direct and self-promotional.
3) In your article, throw in LINKS to related articles
you've written or been featured in, when appropriate.
Your readers will appreciate the additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility. (See how I did this in item no. 1?)
4) Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
Why right after the article and before anything else? If someone reads your article and says to themselves, "Gee, that was great information!" They'll be ready to hear what else you have to share on that subject.
A great lead-in for your blurb is: "Did You Like Today's Article? If you did, you'll LOVE my [e-book, report, upcoming workshop, etc.]..."
5) In each issue, offer a TESTIMONIAL from one of your clients or customers.
I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services."
I now do this regularly for my "AKB MarCom Tips" e-zine, Which features tips on writing "copy that sells" (http://www.akbwriting.com). After the article and promo blurb, I have a small section that says "What Our Clients Are Saying." In each issue, I feature a short testimonial from one of my copywriting clients.
6) Tell us what YOU'RE all about!
At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.
About the Author
Marketing writer and consultant Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine: 209 Secrets to Planning, Writing, Publishing, and Promoting an Online Newsletter That Gets Results." To learn more about Alexandria's corporate writing and consulting business, AKB & Associates, visit http://www.akbwriting.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
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www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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