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"ALL EZINES ARE NOT CREATED EQUAL!!"
Do YOU know the difference between a Hobby Ezine and a Business Ezine ?
There IS a HUGE difference in these two types of online publications.
First, the hobby ezine is usually the invention of someone who wants to help people and help...
Are You Throwing Away HOT Prospects?
Targeted prospects are coming to you each and everyday, but from a very unlikely place. You probably do not recognize these potential customers /subscribers. You are most likely dismissing these targeted prospects as an annoyance. They cost you...
DO YOU MATTER TO YOUR SUBSCRIBERS?
Think back to the last really great novel or mystery yarn you read. Back to one that really impressed you. One that so grabbed your attention, you are looking forward to the next book by the same author. If you don't read much, think of a film that...
How To Get FREE Media Publicity With Your Short Announcement
Every day radio, TV, newspapers, and ezines give away millions of dollars in FREE publicity. There is nothing like waking up in the morning to the sound of your favorite radio announcer enthusiastically recommending your product, service, or idea....
Virtually Necessary Domain Names
Hey, everyone on the block may know and trust you, but that is not true when it comes to selling and promoting your wares and services online. You must have a virtual domain name in order to do business online. I know, I know, you can get free...
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7 Ways to Self-Promote Within Your E-zine
We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/ products are, your readers won't stick around for long.
But let's think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?
You have every right to toot your own horn in your e-zine, as long as you don't drown out the useful content your readers are looking for.
You work hard on your e-zine, so let's make your e-zine work FOR you!
** Here are 7 simple ideas on how to accomplish this: **
1) Make sure your MAIN ARTICLE always provides information that your readers will find valuable.
By having a main article as the foundation of your issue, readers will feel they got what they came for - helpful information. Try a list of top 10 tips, a "how-to" article, a list of resources, a review of a trend in the industry - that sort of thing. (For a free copy of my article, "11 Quick and Good E-Zine Content Ideas," send a blank e-mail to mailto:ali- 14285@autocontactor.com)
So remember, if your e-zine is tonight's meal, your main article should be the entree. Any promotional info should be your side dishes!
2) Begin each issue with an "EDITOR'S NOTE" or "PUBLISHER'S NOTE."
I began doing this during the fall of 2001, and have found it's the perfect place to let readers know about what's happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it's NOT your main content, you have more leeway in being direct and self-promotional.
3) In your article, throw in LINKS to related articles
you've written or been featured in, when appropriate.
Your readers will appreciate the additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility. (See how I did this in item no. 1?)
4) Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
Why right after the article and before anything else? If someone reads your article and says to themselves, "Gee, that was great information!" They'll be ready to hear what else you have to share on that subject.
A great lead-in for your blurb is: "Did You Like Today's Article? If you did, you'll LOVE my [e-book, report, upcoming workshop, etc.]..."
5) In each issue, offer a TESTIMONIAL from one of your clients or customers.
I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services."
I now do this regularly for my "AKB MarCom Tips" e-zine, Which features tips on writing "copy that sells" (http://www.akbwriting.com). After the article and promo blurb, I have a small section that says "What Our Clients Are Saying." In each issue, I feature a short testimonial from one of my copywriting clients.
6) Tell us what YOU'RE all about!
At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.
About the Author
Marketing writer and consultant Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine: 209 Secrets to Planning, Writing, Publishing, and Promoting an Online Newsletter That Gets Results." To learn more about Alexandria's corporate writing and consulting business, AKB & Associates, visit http://www.akbwriting.com
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