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10 Ways To Get Your Ads Or Messages Noticed
Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but...
Ezine Advertising Your Goldmine
Something I see on a daily basis are Webmasters struggling with promotion, and one of the most interesting parts is they are promoting in the wrong areas or to the wrong audiance. You have to have a small, unique nitch with a very narrow focus...
Tips on Avoiding Scams
One thing I think we ALL agree on: There are way too many scams out there. Both online and off. Things like: Email from a "millionaire who needs help transferring large sums of money" This is one of the most popular scams online today. How...
Top 10 Tips to Promote Your Books Through Flyers
A good, inexpensive way to promote your books is a flyer. What makes one flyer so much better than another? Use these tips to make yours stand out from the crowd. 1. Include your front cover. People want to see what your book looks like. Color...
Top 7 Reasons Why You Should Be Promoting Guerrilla Marketing Bombshells
Top 7 Reasons Why You Should Be Promoting Guerrilla Marketing Bombshells by Sid Hale You probably heard all of the buzz about Guerrilla Marketing Bombshells (GMBS) during the pre-launch.  Billed as "the world's first Guerrilla network ...
 
Mini-Sites -- Highly Targeted Sales Generators

If you're looking for a highly effective method of increasing
your Internet sales, then mini-sites may be your answer.
Mini-sites are one of the most effective marketing tools
online. Not only are they effective, but they're also very
inexpensive and easy to create.

The concept is simple. Create a one or two page website
that completely focuses on one specific topic. Everything
within this page should have one purpose -- getting your
visitors to take action.

This page should be neatly designed in standard HTML
with no Flash or fancy plug-ins and very few graphics.
There should be no banners or outside links of any kind --
nothing that will distract your visitors' attention.

The sole purpose of a mini-site is to attract highly
targeted traffic. The more targeted the better. For
example, if you have a website that sells a number of
products, a good mini-site will focus on one specific
product instead of all of the products. You can create
a mini-site for each product you offer.

Designing Your Mini-Site

Each mini-site you create should be optimized for that one
specific product. Concentrate on just a few keyword
phrases, as this will help you to tighten your targeting.
Remember ... the tighter the targeting the better.

* Title - Your "Title" should contain your most important
keywords. You've probably heard that before, but I've
found a slightly different method for optimizing the title.
Since mini-sites focus on just one product, place the
"most" important "keyword phrase" first. Not just your most
important phrase, but the keyword phrase that you think
people will use when they do a search. Instead of
capitalizing the first letter, type it in lowercase, as most
people type in all lowercase letters when searching. This
will assist you in ranking higher in the Search Engines for
your targeted audience.

* Description - Your description should focus on one
specific product and not generalize. Make sure you include
your most important keywords towards the beginning of
your description. In addition, make sure your description
describes your site in detail. You want your potential
visitors to know exactly what you're offering. Your
description should be less than 200 characters.

* Keywords - Concentrate on just a few keyword phrases.

* Heading tags - Search Engines pay close attention to the
text displayed within the "Heading" tags. Place your most
important keyword phrase within a "Heading" tag.

* Graphic Alt tags - Place a readable keyword phrase
within your graphic "Alt" tags.

* Text - All of your text should focus on your product.
There should be no filler


text whatsoever. It should have
one specific purpose -- getting your visitor to take action.
Make sure you include your keyword phrases throughout
your text.

If you'd like to set up your mini-site using tables, try to
place your "Heading" text above your "Table" code. If this
isn't possible, make sure you include your keyword phrases
within your top left "Table cell" to assist you in ranking
higher in the Search Engines.

Mini-sites are not limited to just your products. They can
also be used with any affiliate programs you may be
promoting. You can include extra incentives such as a free
bonus for purchasing the product or even your personal
recommendation. This is a great way to presell the product.

Hosting Your Mini-Site

Although it is much better to have your own domain name,
these sites can be hosted on a free server and still rank
high in the Search Engines. Keep in mind, free sites do not
build trust and credibility. No matter which option you
choose, make sure you place your most important keyword
phrase (the keyword phrase that you think people will use
when searching) within your web address.

Drive Targeted Traffic to Your Site

Once you have tested the effectiveness of your site and
have a good conversion rate, (the number of visitors
compared to the number of sales) you can buy targeted
traffic. Overture is the number one pay-per-click Search
Engine and will most likely produce the best results.
http://www.overture.com

For additional options, visit:
http://www.payperclicksearchengines.com/
They provide information and reviews on a number of
pay-per-click Search Engines.

The key to using this technique effectively is to bid on "very"
targeted keywords. This will weed out the casual visitors and
only attract your target audience. There's no sense in paying
for visitors who really weren't interested to begin with.

In addition to bidding on keywords, you can also advertise in
targeted ezines and even purchase some targeted banner
advertising. Be creative and take the time to test all of your
promotions prior to spending a lot of money.

If you really want to increase your sales, create some
mini-sites. They are one of the cheapest and easiest to
create profit generators online.


About the Author

Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cgi-bin/t.cgi?l=bl1

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • johnny appleseed a lesson in sowing and reaping

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