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Beware Overload
The Net is a great place to learn about anything from aardvarks to zucchini. And while this information superhighway creates a great opportunity to discover new things, it comes as a bit of a double-edged sword. From day one it was inevitable that...
Drive Your OWN Car Down the Information SuperHighway
aka: The "F" Theory People are falling all over each other to fail on the Internet! Not the usual introduction to a business article, but please hold that awful thought. Having owned several successful businesses over the years, I've come to...
Five Ways to Profit Mightily Without Your Own Product
There is some speculation about how much money you can earn online without their own product. Although marketing your own digital product on the Internet can be very lucrative, there is no reason why you and I can’t profit mightily using creative...
Frequency Marketing Will Boost Sales
How often do you keep in touch with your past customers to announce a new product or service? Have you developed a relationship with your customers since their initial purchase? Do you consistently reward customers for their repeat business? ...
Your Target Audience – Who Are They & What Do They Want?
by Karon Thackston © 2003 http://www.copywritingcourse.com It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I’m writing to in order to create a message that will bring a response. But...
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A Free, Powerful Method to Market Your Business Online
How to Write Articles for Promotion & Profit
Want another great idea on how to market your business for FREE? Write articles. This powerful method actually works online and off. You can write articles in your area of expertise and submit them to local newspapers as well as trade magazines or newsletters that are read by your target market. Online, you can submit your articles to a variety of directories.
Suppose you are a coach and want to work with people in the financial field. Accountants, bankers, financial advisors all belong to associations that produce member newsletters. Additionally these professions have trade magazines. An article that demonstrates how a coach can help build an accountant’s practice or bring balance to the life of an overworked banker would be perfect for these markets.
What Are the Main Benefits?
1.Build credibility—which builds trust and people buy from those they trust. 2.Increase traffic—thousands will be reading your articles and visiting your site. 3.Create links—trading with others for their articles. 4.Establish expertise—you’ll become known in your field.
How Do You Write a Winning Article?
1.Choose a title that grabs attention—since you have about five seconds to hold your audience, make sure your title clearly spells out the benefits to the reader with impact! 2.Focus your topic on your narrowly niched market, as in the example of people who work in the financial industry. This way you can write specifically to address their problems and offer your products and services as the best solution. 3.Keep the tone friendly, yet stay on track. Present the problem, offer the solution, present the benefits of using someone like you. Offer practical tips the reader can implement immediately. Show them how to take the next step by using a real life example. Finish up with a call to action. 4.Have a resource box after your article with your name, contact information and an irresistible offer, such as a free
report or consultation. Because you’re using an article for promotion, the ultimate goal is to have the reader click on your Web site link and eventually buy something from you.
Where Do You Submit Your Articles?
1.With articles on your Web site, always have an offer for anyone to use the article on their site with your resource box. If you send out an e-zine, have the same offer with the articles in your e-zine. If you receive e-zines, e-mail the owners of those you think have a good target audience for your products and services and ask if they would like to trade articles. 2.Directories are growing daily on the Internet. You can submit your article to any of countless article, e-zine or subject directories. Google and Yahoo are the best places to start to find these directories as well as these: ww.ideamarketers.com, www.ezinearticles.com, www.goarticles.com.
If you think you can’t write a decent article but would like to use this great idea for promotion, contact a ghostwriter, copywriter or freelance writer to help. WritersWay writes articles for you that showcase your expertise and read as if you wrote them yourself!
© 2004 Andrea Susan Glass and WritersWay.com. Any reproduction of this article in any manner is prohibited without the consent of WritersWay.com or the author. We give permission to use this article on your Web site or e-zine if you reproduce it exactly as it appears here including this notice. Visit www.WritersWay.com for all your writing, editing and marketing needs and to order your FREE report, “Top Ten Tips on How to Write and Sell Your eBook for Maximum Profit with Minimum Effort.”
About the Author
Andrea Susan Glass, founder of WritersWay, helps clients reach their writing and marketing goals with effective articles, press releases, newsletters, Web site copy, eBooks and books. An award-winning author, she has written books, eBooks and articles on subjects ranging from animals and auto repair to singles and spirituality.
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Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
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Ezine Information |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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