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4 Killer Steps To A Targeted Sales Frenzy
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25 Easy Ways to Double Subscribers to Your Email Newsletter
25 Easy Ways to Double Subscribers to Your Email Newsletter Copyright 2003, The Write Exposure
We've collected 25 ways to increase your subscribers in no time flat. Give 'em a try and report back to us with the results.
Be consistent. Last month, we published a little late, and boy did y'all notice! You spend so much energy creating a newsletter your subscribers will look forward to, don't risk diminishing their enthusiasm with an unreliable schedule.
Be yourself. Authentic newsletters are easier on the reader. They're typically more interesting (because they're unique to you), plus, you don't risk a tone that swings from formal to informal.
Be honest. What are you sending out (product info, special deals, a genuine newsletter)? How often do you send it? How easy is it to unsubscribe? Do you sell reader's names and email addresses? All of this should be addressed on the subscription page.
Be original. Write your own content. Collect your own resources. (Or hire someone to do it.)
Be relevant. Make sure you're writing about topics that apply to your reader's unique situations and experiences.
Be engaging. Invite your readers to participate by offering surveys and quizzes.
Be well dressed. Whether your newsletter is text or HTML, readers should be able to figure out at a glance who your newsletter's from and what it's about.
Be diverse. Offer both short and long articles to give both scanners and in-depth readers what they're looking for.
Set goals. This is even better if you give away prizes as you reach these goals. Perhaps you could give away a great e-book every 100 subscribers. Even if you're not offering a prize, though, make your readers aware of your goals and ask for their help.
Entice them. More and more companies are finding that offering a newsletter isn't enough to get people to part with their email addresses. By offering a free report or something else of value, potential readers may be more likely to sign up.
Offer a sneak peak. Take a look at those magazine offers you get in the mail and write something similar for your newsletter.
Post sample issues online. This way readers can see for themselves if they're interested in
your newsletter.
Make your website useful. Visitors will assume that if your website is helpful, your newsletter will be, too.
Make a one-time popup that invites subscriptions. You can get a one-time popup code at: www.web-source.net/popups.htm.
Make subscribing easy. Your subscribe link should be visible on every page of your site. Also, make the process as easy as possible (don't make them fill out long forms, etc.). And, above all else, try the process yourself to make sure it works!
Archive issues on your website. This lets readers catch up and see what they've been missing. It also may improve your search engine rankings.
Set up a promotion station. Make a page at your website with ways other people can promote your newsletter-graphics, articles, testimonials, etc. (And let people know they can freely copy what they want to use.)
Promote it at ezine and company newsletter compilation websites.
Advertise it in your signature file on all email with a description and subscribe instructions.
Find other related ezines that you enjoy and ask about exchanging reviews of one another's ezines.
Ask other ezine publishers to recommend your newsletter on their "Thanks for subscribing" page (with a note like, "Here's another ezine you may be interested in" and do the same for them.
Ask readers to forward the newsletter to a specific person. For example, write, "Please forward this newsletter to someone you know who needs a new printer."
Gather testimonials. It's not enough for you to say your newsletter is great. Get other people to say it for you. (Make sure you have permission to print the testimonial!)
Always offer subscribing instructions. (Of course, you always include unsubscribing instructions, right?)
Send a copy to us. Each month, we review a company newsletter in our newsletter to offer our readers a glimpse into what other company newsletter publishers are doing.
So, there you have your 25 ways to promote your email newsletter. Don't forget to let us know how it goes!
About the Author
Is it your job to increase company profits? The Write Exposure offers the resources you need to do just that at http://www.designdoodles.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
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e-zine-list: John Labovitz's e-zine-list |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
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Ezine - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
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emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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