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25 Easy Ways to Double Subscribers to Your Email Newsletter

25 Easy Ways to Double Subscribers to Your Email Newsletter
Copyright 2003, The Write Exposure

We've collected 25 ways to increase your subscribers in no time flat. Give 'em a try and report back to us with the results.

Be consistent. Last month, we published a little late, and boy did y'all notice! You spend so much energy creating a newsletter your subscribers will look forward to, don't risk diminishing their enthusiasm with an unreliable schedule.

Be yourself. Authentic newsletters are easier on the reader. They're typically more interesting (because they're unique to you), plus, you don't risk a tone that swings from formal to informal.

Be honest. What are you sending out (product info, special deals, a genuine newsletter)? How often do you send it? How easy is it to unsubscribe? Do you sell reader's names and email addresses? All of this should be addressed on the subscription page.

Be original. Write your own content. Collect your own resources. (Or hire someone to do it.)

Be relevant. Make sure you're writing about topics that apply to your reader's unique situations and experiences.

Be engaging. Invite your readers to participate by offering surveys and quizzes.

Be well dressed. Whether your newsletter is text or HTML, readers should be able to figure out at a glance who your newsletter's from and what it's about.

Be diverse. Offer both short and long articles to give both scanners and in-depth readers what they're looking for.

Set goals. This is even better if you give away prizes as you reach these goals. Perhaps you could give away a great e-book every 100 subscribers. Even if you're not offering a prize, though, make your readers aware of your goals and ask for their help.

Entice them. More and more companies are finding that offering a newsletter isn't enough to get people to part with their email addresses. By offering a free report or something else of value, potential readers may be more likely to sign up.

Offer a sneak peak. Take a look at those magazine offers you get in the mail and write something similar for your newsletter.

Post sample issues online. This way readers can see for themselves if they're interested in


your newsletter.

Make your website useful. Visitors will assume that if your website is helpful, your newsletter will be, too.

Make a one-time popup that invites subscriptions. You can get a one-time popup code at: www.web-source.net/popups.htm.

Make subscribing easy. Your subscribe link should be visible on every page of your site. Also, make the process as easy as possible (don't make them fill out long forms, etc.). And, above all else, try the process yourself to make sure it works!

Archive issues on your website. This lets readers catch up and see what they've been missing. It also may improve your search engine rankings.

Set up a promotion station. Make a page at your website with ways other people can promote your newsletter-graphics, articles, testimonials, etc. (And let people know they can freely copy what they want to use.)

Promote it at ezine and company newsletter compilation websites.

Advertise it in your signature file on all email with a description and subscribe instructions.

Find other related ezines that you enjoy and ask about exchanging reviews of one another's ezines.

Ask other ezine publishers to recommend your newsletter on their "Thanks for subscribing" page (with a note like, "Here's another ezine you may be interested in" and do the same for them.

Ask readers to forward the newsletter to a specific person. For example, write, "Please forward this newsletter to someone you know who needs a new printer."

Gather testimonials. It's not enough for you to say your newsletter is great. Get other people to say it for you. (Make sure you have permission to print the testimonial!)

Always offer subscribing instructions. (Of course, you always include unsubscribing instructions, right?)

Send a copy to us. Each month, we review a company newsletter in our newsletter to offer our readers a glimpse into what other company newsletter publishers are doing.

So, there you have your 25 ways to promote your email newsletter. Don't forget to let us know how it goes!

About the Author

Is it your job to increase company profits? The Write Exposure offers the resources you need to do just that at http://www.designdoodles.com

 

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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