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A Free, Powerful Method to Market Your Business Online
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A Mini-Course in Ezine Publishing - Starting Off
Starting and building an online business takes a lot of commitment. You must promote yourself and your reputation in order to build trust among your visitors. By doing this, you will also be building and improving your business.
One of the best ways of doing this is by publishing an ezine or newsletter. Obtaining subscribers for your ezine is a great way to stay in contact with these potential customers and to create the relationship needed to establish trust. I believe an ezine is very critical to your online success.
Some of the fundamentals of a good ezine are:
1. Clean, sharp design 2. Personality 3. Quality Content 4. Reliability 5. Professionalism
**Design
The first thing you want to do is decide on the design and format of your ezine. You can take a look at some other successful ezines to get an idea of what a good ezine consists of. Find lots of ezines here:
http://www.ezinelocater.com/ http://ezine-universe.com/ http://www.freezineweb.com/subject.html
Visit these sites for more information and a free template:
http://www.e-zinez.com/handbook emplate.html http://www.websuccesscentral.com/ezinesuccess/part1.html
Keep your ezine simply designed so that it is easy to read. Do not overdo the squiggles, decorations and section dividers. Leave a sufficient amount of "white space" between sections and sub-sections. This will make your ezine easier to read and will also make it look more professional.
**Personality
There are hundreds of quality ezines available on the Internet. You must make yours unique. One of the best ways of doing this is to add your personality to the ezine. Let your readers know you are there for them. They will begin to trust you more if you let them know more about you and how you run your business. Talk to your readers and involve them in the publishing of your ezine. Let them tell you what they like and dislike. This process helps build the relationships that are so essential to your business success.
**Quality Content
I have seen a lot of ezines that had great potential, but were turned into a giant ad sheet. One of the most important things for a successful ezine is to have LOTS of quality content. Limit the number of ads you run in each issue. This leaves more room for resources and information.
Some of the
things you should include in your ezine:
Informative articles Helpful links Useful tips and ideas Product reviews Original material Free resources
Some places to find quality content:
http://www.makingprofit.com/mp/ http://www.ideamarketers.com/syndicated/
Surf the web for quality resource links and products. http://www.excite.com ( search for whatever kind of content you are looking for)
Write your own articles or run an editorial in each issue. Have some content that is not found in any other ezine. This is a good place to add your personality.
Subscribe to a few discussion lists. These networking lists are a great source of information and resources. You can also join in the discussions and promote your business. mailto:digital-women-subscribe@yahoogroups.com mailto:entrepreneurs-network-exchange-subscribe@yahoogroups.com
I find these two groups invaluable for resources, networking and promotion.
Watch your email for new site announcements, new products, affiliate programs or great new ezines.
The supply of quality content on the Internet is endless. When you find a good bit of content, copy and paste it into your ezine template immediately. This will save time when you are finishing your current issue.
**Reliability
Always deliver your ezine on time (unless out of your control), in which case you send an apology with explanation. Making and keeping a schedule will confirm your readers trust in you. This will say a lot about your business in general.
**Professionalism
Make sure there are no careless mistakes in your ezine such as spelling or grammar. An ezine can be loaded with good content, but if it looks like a child put it together it doesn't say much for your business. Make it look professional while adding your own personal touch and you will be a hit.
Of course, we will all make mistakes sometimes, but avoid this as much as possible for a professional, quality ezine.
About the Author
Terri Seymour owns and operates MyOwnEzine.com MyOwnEzine.com is a website, ezine and service which provides the resources, tools, guidance and more to help you start, publish and promote your own ezine. You can contact Terri at mailto:ter02@newnorth.net Subscribe at mailto:subscribe@myownezine.com or visit http://www.myownezine.com for lots more info.
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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