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Beat the Holiday Sales Blues With These Festive Marketing Ideas
The holidays can be a tough time of year for some businesses. Let’s face it, if you are not in a retail business tied to the holidays, odds are your business dips this time of year. It’s a natural phenomenon - consumers are preoccupied and busy so...
I'm Not Sexy
I'm not talking about my appearance, attitude, or state of mind. So, please don't e-mail me asking to expand on those things. I'm talking about my method in teaching my clients how to build and promote their online business. Uhhh... what? ...
Making Your Free Ads Work For You!
Advertising needn't be expensive, and for those in the know; advertising can also be free. But occasionally your 'free' ads can get lost in the e-zine jungle. And, unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word...
Taking the Mystery out of Marketing
Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what? By measuring the results or your marketing efforts and collecting feedback, you can...
Today, While I Surfed the WebThursday, August 26, 2004
Today, While I Surfed the WebThursday, August 26, 2004 It was another interesting day surfing the web trying to raise my website’s link popularity, increase brand awareness, and advertise to bring in new targeted customers. I keep finding it hard...
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Defeat the Frustration Demon - Pep for 2002
Now having been marketing on the web and providing a viable service to Netzines for 3 years. As I look back in retrospect. I consider myself lucky in having survived the demon of frustration. I saw its ugly face many times in the beginning. Also saw it lay waste and destroy many a good web citizen and netrepreneurs. Having defeated it and now secure in my web business. I share a bit of my experience with you.
We enter into the time of the real millennium. The new year of 2002. For many a fresh beginning. As we a begin our new marketing strategies for the year. I am sure many are looking back on the past year for information. How did my ads do? How much profit did my web venture turn? How many net new clients do I have. How many repeat clients?
These are questions all good marketers should be asking themselves. Plus many other questions in statistics and demographics. If you have not ask yourself these questions, you should, if you are going to be successful. If you have not done any tracking and statistical gathering of information you have a fresh new year to start. Always keep tabs on your ad campaigns. What better way to know how you are doing.
Did you web site cut the mustard? Did you build it and they did not come? It has happened to many. The causes are many. Poor content. Bad ad copy. No search engine ranking. Bad design with slow load speed or to many images to load. Bad or non existent optimization. Poor meta tags. Web pages unfriendly to the older browsers. Looking to take all but not having a hook. Something free to give to visitors. Remember in order to get one must give a little. Make your site sticky with free. Then that prospect will see a reason to buy.
Being seen on the web is not easy. FFA's are not the way. Sure go ahead and be buried under a million links. In actuality your return link to the FFA site helps them not you. O you posted in all the free classified sites. Well it does work sometimes but only and only if your have a short and sweet killer ad copy. Something that intrigues and makes on want to take a look out if curiosity. Then once they arrive at your site.
It must say buy this because of its worth and its value. Leave out the
hype, the false claims and promises. Stick to the truth of the matter and build prospect confidence with reality.
So you used that almighty automatic search engine software and submitted your sites to the engines. Well your site got submitted but most likely never added or put way down in the listing.
First be sure your got the right meta tag structure. No margin for error. Or risked being banned from the engines. Do not think a large amount of key words will get you anywhere. Relevant and less is what it take when it comes to keyword usage.
Then one must take the time. A few minutes or hours every couple of days and hand submit to the search engines. To get true results hand submission is the only way. Either that or pay some professionals to do it for you. Do your home work before spending the money.
So your news letter is taking off and your subscriber base is growing. Well guess what? Nobody is reading your new letter! It comes to their in box and gets scanned and deleted. To many ads to accommodate your need to sell advertising and not enough good relevant interesting content.
To much of me me me and not enough of information sharing. Not enough skill enhancement for the reader. Nothing there to hold attention long enough to read the rest of the Ezine. O well the same old stuff and more ads. Delete!! Or un-subscribe!
Look for those writers.They have the content you need for a top notch Ezine. Also most importantly. Develop on going themes that will lead into the next issue. Seek out interviews with knowledgeable webmasters and marketers.
There are many more things needed to be successful on the web as a netrepreneur. Many weberizing things that will make your venture thrive. Focus on the tasks at hand and leave the frustration to those destined to fail.As I close. Start thinking about your new or next e-book! Writing your own articles and sharing them with other Getting published is the #1 way to market and be seen!
About the Author
A Webmasters Information Resource Sharing free web knowledge and fee based hosting solutions since 1999. http://jgp-distribution.com http://jgptophost.com has been providing full hosting solutions since 1999
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