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Coaches, Do You Need More Clients?
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Ads Not Pulling? Don't Blame the Publisher Yet! Ad Writer's Tips and Tricks

We all work hard to write that hot prospect pulling ad but many times we
get little or no response at all. Publishers take alot of heat when it comes
to this problem. Just the other day I listened as an ezine publisher told a
story of a guy who wanted all his money back when his ad didn't pull. Should
the publisher give a refund?

For many years I was an advertising consultant in the mail order industry. I
heard so many people complain about how bad so and so publication was and
how it didn't pull any or very few responses. Sometimes, people never
consider that their ad may have been to blame for the outcome. As
advertisers, we need to shoulder the responsiblity. We need to understand
that to write ads that pull, means learning another profession or at least
learning the bare basics so our advertising is not in vain. Read on and you
can discover the ad writer's formula used for decades by successful
copywriters.

First, think about words for a moment. Think about how powerful they can
be. Words.... so powerful they can cause people to fight or a whole country
to
go to war. Words make us laugh and they can make us cry but they can also
make people buy! Ads written with a proven formula and with the right words
can pull responses like crazy. If the ad is in a place where it can be read
for years, the responses will just keep coming. One of my best ads was
placed in mail order publications back in 1993 and today I still get
responses to that particular ad everyday! Here is that ad:

Save up to 50% on Groceries!
Plus Earn Thousands of $$$'s
Helping Others Save!
Write or call today!

This ad was written using the basic formula that most copywriters use. The
fact is that anyone can use this formula and when you, you will see
measurable results. Here is the formula:

attract - Attention

generate - Interest

stimulate - Desire

ask for - Action

When people are scanning ads, and their eyes move across your ad, you only
have a few seconds if that to capture their attention. The first objective
is to write a headline that can attract the reader's Attention. This is the
first step of the four part
formula for writing successful ads. You want it to be your ad that grabs the
reader's attention. You may have to write pages of different headlines to
get one that stands out from the rest but this is really a small price to
make the difference between success and failure.

Start by writing down the main benefit of your product or service.


A
benefit is something that fills a need in the reader's life. It may be more
money or better health. It maybe a service that saves valuable time or just
makes life easier in some way. When you know what your main benefit is,
start writing headlines using power words to emphasize and magnify your
main benefit. Before you begin, it would be wise to read ads for the purpose
of learning to write ads. You will start to see the big differences between
ads.... from the bland to the downright compelling! One person might write
'Eggs for Sale' but the next person may make his eggs sound so much better
even if the eggs are identical! 'Farm Fresh Eggs for Sale!' Now don't those
eggs sound much better?

Once you have a headline that you feel can get the reader's attention, your
next job is to develop 'Interest and Desire'. As with most ads, you will
have to do this with a limited amount of words so don't waste them! The
reader of your ad should be persuaded that what you offer will solve one of
their problems. Let them know that your Herbal Pain Relief Formula really
will give them a pain free life once again! Use power words to emphasize
the benefits they will get if they respond to your ad. Solve one of the
reader's problems with words and your are just about there!

One of the biggest mistakes made by ad writers is when they fail to ask the
reader to take 'action'. If you have a Herbal Pain Formula website, you
might close the ad by writing 'To End Your Pain - Click Here! If you want
the person to respond by email, by phone or to write to you, tell them how
to respond. If you don't tell them to respond they probably won't! Here is
how an ad for a herbal pain formula might read:

Live Pain Free!
New Herbal Formula with
Pain Free Guarantee!
To End Your Pain - Click Here Now!

Ad writing or copywriting is an art and you can't learn it all from any one
article. But if you will seek out the information and spend some time at
developing this art, you can see a difference in your response rates. With
time, you may even write an award winner that could pull for years to come!

About the Author

Robert Olson publishes FreeWebPromote a tutorial based newsletter for
internet beginners. Visit the FreeWebPromote website and place your
ads for Free on 42000 High Traffic websites with one click. Plus get
Free Software that Remembers Passwords and
all your personal info - Fills out internet forms for you! Click Here Now!
http://freeyellow.com/members8/freewebpromote/adland.html

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • mini persuaders six steps to successful classified ads

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

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  • on your honor 3 steps to building the e trust factor

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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