|
|
Are You Wasting Your Marketing Dollars?
I was horrified. I had just spent $400 on advertising -- advertising that only yielded $100 in sales. Desperate to make up my losses, and not knowing which of my three ad campaigns actually produced the sales, I made a guess. I figured that...
Bridging the Online/Offline Gap
For some businesses, it's almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it's the way of the future. Conversely, many brick and mortar businesses hold on to their ...
Catch More Clients Using Strategic Networking
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may...
Is Network Marketing Easy??
I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I...
The Empowered Parenting Ezine: Great Advice for Today's Parent!
EmpoweredParent.com Ezine Goals Empowered Parenting Ezine is enjoying it's 4th year of continuous online publication. Our mission remains the same -- to provide Today's parent with information, advice and how-to articles by experts in many fields,...
|
|
|
|
|
|
|
|
Put a prospect questionnaire on your website and increase sales!
Before reading this article, visit http://www.dreamcruises4u.com
You'll notice several things about this site:
1) It's incredibly attractive and well laid out.
2) It's got an eye-popping flash header at the top collecting e-mail addresses for the owner's newsletter list, and
3) it's distinguished by a prospect questionnaire right smack dab in the middle of the site. That's what I want to direct your attention to today.
Let's start from the beginning: If you're a businessperson online, the goal of your website is MAKING SALES. Either you're trying to sell direct... or you're trying to get prospects to contact you so that you can make a sale. Any other "goal" is beside the point. For anyone doing business online, making the fastest possible sale is the ONLY objective.
That's where the client-centered questionnaire comes in.
Again, look at the questionnaire at http://www.dreamcruises4u.com
The owner of this site sells discount cruises. Now, no one is going to buy such a cruise without discussing it with a real person. Selling a cruise directly off the 'net without human contact is highly unlikely. Thus, this smart webpreneur's objective is to find out what his prospect wants, so he can get back to this person with a range of options that conform to the information provided by the prospect.
In order to enable the site owner to do his job thoroughly and fast, he needs to know things like
prospect name, address, phone.
He also needs to know things like
* where you want to travel * when you want to travel * how many people are traveling with you and * your budget.
This information is vital for the site owner to do his job and to provide just what his prospects want.
As soon as he receives this information, the site owner can immediately respond saying something like this: "I have received your
request for information. I shall be back in touch with you later today with the details you want. We can then arrange to speak on the phone so I may assist you further."
This way the prospect knows that her request for information has been received and gets a clear sense that she's dealing with an organized person; (how many times have you requested information, never to have a response much less an acknowledgement? It happens all the time!)
If the site owner is smart and well organized he can keep control of all contacts with the prospect by following up promptly, doing what he says he's going to do, and providing what the prospect wants in timely detail. The customer questionnaire allows all this to happen, because with it the site owner has plenty of information to work with and a clear sense of what the prospect wants. What's more, if he needs still more information, he has what he needs to contact the prospect to ask for it. In short, he's completely on top of this situation, rushing full speed ahead to his next sale!
Are you using website customer questionnaires now? Probably not. Personally speaking, I can assure you that that's a terrible mistake. At Worldprofit at http://www.worldprofit.com we don't just use one questionnaire, but MANY, all designed to get our prospects to TALK to us, so that we can learn what they want and then follow up promptly to give it to them. It's an incredible system, one any smart business person must consider to prosper online, give more prospects what they want, and make more sales faster.
About the Author
Dr. Jeffrey Lant is Co-Founder and CEO of Worldprofit, Inc. at http://www.worldprofit.com For FREE subscriptions to Dr. Lant's & Worldprofit online business newsletters, go to http://www.worldprofit.com/ezines For Dr. Lant's Sure-Fire Business Success Catalog, visit http://www.jeffreylant.com
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|