|
|
A.I.D.A.
No we're not talking about the Broadway Play, a hotel in Paris, or even the British Comedy Group. We are talking about a simple four step formula which will help you create powerful sales efforts that get maximum results. People want to know what...
Generating Publicity with Letters to the Editor
Publicity is a very different beast than advertising. DEFINING THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISING Dictionary.com defines Publicity as "Information that concerns a person, group, event, or product and that is disseminated through...
How to Get That All-Important Email Address
Hey, I just noticed something. I've been sitting here filling out a bajillion forms, submitting my dang article about alexa's changed-up toolbar til I'm blue in the face (vent much? yes.), and I realized what makes me give out my real email address....
How To Properly Use Ezine Advertising - Part Two
SELECTING TARGETED EZINES In part one of this series, we discussed the two options available for advertising in ezines. The first of those involved buying ads in bulk with the goal of getting exposure to as many subscribers as possible without...
Online Marketing: Five Fun Ideas that Increase Traffic
1. Using Hidden Links to increase subscribers or for a contest. Place a not so easy to find link in your copy and then ask people to find it. Give them a prize or freebie for finding it. Or you can give them the ebook after they find the link and...
|
|
|
|
|
|
|
|
Put a prospect questionnaire on your website and increase sales!
Before reading this article, visit http://www.dreamcruises4u.com
You'll notice several things about this site:
1) It's incredibly attractive and well laid out.
2) It's got an eye-popping flash header at the top collecting e-mail addresses for the owner's newsletter list, and
3) it's distinguished by a prospect questionnaire right smack dab in the middle of the site. That's what I want to direct your attention to today.
Let's start from the beginning: If you're a businessperson online, the goal of your website is MAKING SALES. Either you're trying to sell direct... or you're trying to get prospects to contact you so that you can make a sale. Any other "goal" is beside the point. For anyone doing business online, making the fastest possible sale is the ONLY objective.
That's where the client-centered questionnaire comes in.
Again, look at the questionnaire at http://www.dreamcruises4u.com
The owner of this site sells discount cruises. Now, no one is going to buy such a cruise without discussing it with a real person. Selling a cruise directly off the 'net without human contact is highly unlikely. Thus, this smart webpreneur's objective is to find out what his prospect wants, so he can get back to this person with a range of options that conform to the information provided by the prospect.
In order to enable the site owner to do his job thoroughly and fast, he needs to know things like
prospect name, address, phone.
He also needs to know things like
* where you want to travel * when you want to travel * how many people are traveling with you and * your budget.
This information is vital for the site owner to do his job and to provide just what his prospects want.
As soon as he receives this information, the site owner can immediately respond saying something like this: "I have received your
request for information. I shall be back in touch with you later today with the details you want. We can then arrange to speak on the phone so I may assist you further."
This way the prospect knows that her request for information has been received and gets a clear sense that she's dealing with an organized person; (how many times have you requested information, never to have a response much less an acknowledgement? It happens all the time!)
If the site owner is smart and well organized he can keep control of all contacts with the prospect by following up promptly, doing what he says he's going to do, and providing what the prospect wants in timely detail. The customer questionnaire allows all this to happen, because with it the site owner has plenty of information to work with and a clear sense of what the prospect wants. What's more, if he needs still more information, he has what he needs to contact the prospect to ask for it. In short, he's completely on top of this situation, rushing full speed ahead to his next sale!
Are you using website customer questionnaires now? Probably not. Personally speaking, I can assure you that that's a terrible mistake. At Worldprofit at http://www.worldprofit.com we don't just use one questionnaire, but MANY, all designed to get our prospects to TALK to us, so that we can learn what they want and then follow up promptly to give it to them. It's an incredible system, one any smart business person must consider to prosper online, give more prospects what they want, and make more sales faster.
About the Author
Dr. Jeffrey Lant is Co-Founder and CEO of Worldprofit, Inc. at http://www.worldprofit.com For FREE subscriptions to Dr. Lant's & Worldprofit online business newsletters, go to http://www.worldprofit.com/ezines For Dr. Lant's Sure-Fire Business Success Catalog, visit http://www.jeffreylant.com
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|