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Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
Ebooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your...
MLM Training- The MLM Success Secret to a BLAZING One on One Presentation
by Doug Firebaugh
The One on One MLM Presentation is key to Success in Network Marketing. How do you do a HOT One on One Presentation in Network Marketing that is riveting and SCORCHING? If you learn how to, your sales will double and...
One-Two-Three Punch Marketing
Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, its a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like....
PLANNING AND CREATING YOUR E-ZINE'S CONTENT
The Most Important Thing About Your E-Zine Is Its CONTENT In e-zine publishing CONTENT IS KING. If you provide content of a consistently superior quality, your e-zine will be a success. >>> What forms of content should you use ? It's your...
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Advertising Target Your Audience
Lately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximize the return on your advertising dollar you need to target your advertising. But what is targeted advertising? To gain insight you first need to answer the following questions:
-Is your product gender related? (males, females or both)
-Is your product age related? (Toddlers, kids, teens, young adults, the middle ages, elders)
-Which particular interest group will your product appeal to most? (Home, entertainment, education, personal, Health, small business, corporations etc.)
-Who will most likely buy your product? (School kids, parents, home based moms, nurses etc.)
If you have answered all the above questions, you will realize that for instance if you are selling toddlers toys, its a waste of your money and efforts to advertise in business magazines. To be sure you might make some sales if you advertise persistently but you won't get a good return on your investment.
So how do you go about targeted advertising. Here are a few online techniques which if done properly could in fact explode your sales:
1.Get your site listed in the search engines for appropriate keywords.
2. Use your keywords on the search engines to find sites
of similar interest and exchange your links with them.
3.Get involved in keyword bidding. You can get best results at http://www.goto.com and http://www.findwhat.com .
4.Get involved in pay per click search engines. An excellent resource on this is http://www.payperclicksearchengines.com/
5.Get listed in directories related to your particular interest. You can find directories of interest using various search engines.
6.Search for ezines that relate to your target audience and advertise. You may use the following resources to search for ezines. http://www.ezinesearch.com http://www.liszt.com http://www.ezineseek.com http://www.pennmedia.com/ http://ejournal.coalliance.org/
7.Of course you may participate in various discussion forums of interest .This can be very time consuming. You can search for the appropriate forum at:
http://www.forumone.com http://www.liszt.com http://www.dejanews.com
8.Advertise in related classified sections of Yahoo, MSN, AOL and Lycos.
About the Author
Shahnaz Rauf. Author `Zero Dollar Budget' The Free Articles And Free Site Review At http://www.snzeport.com. For excellent marketing action plans, free advertising , join free newsletter- The Monster Twister. To Subscribe visit: http://www.snzeport.com/tmtarchives.htm
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