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10 Common misconceptions about marketing on the Internet
1. You will get rich quick. Marketing on the internet takes a lot of work. This is not a get rich quick scheme. It takes much time learning and failing before you will succeed. Your success is entirely up to you. You will reap what you sow. 2. You...
Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!
So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves. No matter how big or small the project, the Lone Ranger handles 100% of it. Either because they're afraid to let...
Catch More Clients Using Strategic Networking
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may...
It's Up To You!
A race car driver once gave some advice on how to steer through an accident. He said most people make the mistake of looking at the obstacle they could hit rather than looking for an open field. He then made the point that a person will steer in the...
Niche Marketing : Finding JV Partners
Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running. If they are done right Joint Ventures can help you start making money almost immediately online. If you're not sure what a...
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Advertising – Target Your Audience
Lately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximize the return on your advertising dollar you need to target your advertising. But what is targeted advertising? To gain insight you first need to answer the following questions:
-Is your product gender related? (males, females or both)
-Is your product age related? (Toddlers, kids, teens, young adults, the middle ages, elders)
-Which particular interest group will your product appeal to most? (Home, entertainment, education, personal, Health, small business, corporations etc.)
-Who will most likely buy your product? (School kids, parents, home based moms, nurses etc.)
If you have answered all the above questions, you will realize that for instance if you are selling toddlers toys, its a waste of your money and efforts to advertise in business magazines. To be sure you might make some sales if you advertise persistently but you won't get a good return on your investment.
So how do you go about targeted advertising. Here are a few online techniques which if done properly could in fact explode your sales:
1.Get your site listed in the search engines for appropriate keywords.
2. Use your keywords on the search engines to find sites
of similar interest and exchange your links with them.
3.Get involved in keyword bidding. You can get best results at http://www.goto.com and http://www.findwhat.com .
4.Get involved in pay per click search engines. An excellent resource on this is http://www.payperclicksearchengines.com/
5.Get listed in directories related to your particular interest. You can find directories of interest using various search engines.
6.Search for ezines that relate to your target audience and advertise. You may use the following resources to search for ezines. http://www.ezinesearch.com http://www.liszt.com http://www.ezineseek.com http://www.pennmedia.com/ http://ejournal.coalliance.org/
7.Of course you may participate in various discussion forums of interest .This can be very time consuming. You can search for the appropriate forum at:
http://www.forumone.com http://www.liszt.com http://www.dejanews.com
8.Advertise in related classified sections of Yahoo, MSN, AOL and Lycos.
About the Author
Shahnaz Rauf. Author `Zero Dollar Budget' The Free Articles And Free Site Review At http://www.snzeport.com. For excellent marketing action plans, free advertising , join free newsletter- The Monster Twister. To Subscribe visit: http://www.snzeport.com/tmtarchives.htm
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