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Are You Achieving Customer Loyalty?
In today's marketplace the old saying, "the customer is always right" effects every one of us in different aspects. Do you think of this saying when dealing with your customers? Are you achieving loyalty from your customers or readers? There are a...
Captions that PULL your customers TO you
Are you tired of so and so? Do you continually waste time and money trying to so and so? Then try our amazing so and so! We guarantee so and so or your money back. Plus if you purchase so and so now we will offer you so and so FREE! “I was ...
Interviews With Successful Ezine Publishers - Jan Wallen
Jan Wallen is publisher of Serious Income, an ezine for the online entrepreneur. It includes articles, tips, and tools to help her readers achieve greater success in their online businesses. You can subscribe by visiting...
Is Your Online Business Making Best Use of its Consumer Information?
As of this writing, I've spent almost four years online, and in that time I've filled out hundreds of online forms at countless business and consumer websites. Maybe it was to register for access to the site, to make a purchase, or just to get some...
Rock & Roll In Your Email?
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What Every Ezine Owner Should Know About Unsold Ad Space

The deadline approaches and your ad STILL has not sold. What are you going to do? Many publishers would leave the ad unsold, but some publishers have found “insider” ways to make money with their hard-to-sell ads.

Let’s face it, if the ad is unused at publication, you have made zero dollars. I'd rather have a money saver or a potential money-maker in the ad slot than nothing at all.

You have four great options for benefiting from your unsold ad spaces.

OPTION 1 - BARTER THE AD SPACE FOR SOMETHING YOU NEED

You may be able to get products and services you need in exchange for the ad. What do you need or want? New website graphics? Software? Jewelry? Whatever you’re thinking of buying, try trading for it first.

Contact possible trading partners and make your barter proposal. A website where you may find barter partners is http://www.craigslist.org . View some of the posts under the Barter category then post your own ad.

If you can barter instead of buying, that ad just saved you money.

OPTION 2 - SELL YOUR AD SPACE AT AUCTION

You can sell your ad for whatever you can get at auction for it. One of the most popular places to auction ezine ad space is http://www.ezineadauction.com Post a listing that describes your list to potential bidders.

If it doesn't sell by auction deadline, that ad slot may still be able to make you money.

How?

Ask yourself “What can I show my subscribers that will help them solve their problems?” Those are the products and services you may want to promote in the ad slot on a pay-per-sale basis.

OPTION 3 PROMOTE AN AFFILIATE PROGRAM

Search for a product or service your list would likely want. For example, if your subscribers are small business owners, find tools, ebooks and software to help them. Find companies who provide these things and check to see if they have affiliate programs.

Affiliate programs pay you a commission when your referrals buy. Choose an affiliate program that matches your readership and that's high quality. Whatever you promote reflects on your company.

For a list of affiliate programs, visit http://www.associateprograms.com or


http://www.clickbank.com . If you have never used affiliate programs, a great course on affiliate marketing can be found at
http://www.internetmarketingmadesimple.com/affiliatecourse.html

OPTION 4 - PROMOTE A JOINT VENTURE

You may choose to find other companies to promote on a joint venture basis. The thing about joint ventures is you may be able to get your partner to give a special bonus to your list, especially if your list is large or highly focused.

What kinds of special bonuses?

Special Reports
Online Audios
Online Videos
Tipsheets
Cheat sheets
Ebooks
Teleseminars

Imagine giving your list a gift full of valuable information. Your list will be impressed that you gave them something valuable. Furthermore, they may buy.

Here’s an example of this in action: An ezine owner gave me (and everyone on his list) a free teleseminar with a top marketer. The information was so useful that I bought the full marketing course. The marketer made money, the ezine owner made a commission and I got great information that helped my business.

The way it works is, before your promotion, your joint venture partner agrees to track your giveaway. You give away something your readers can use, and if they buy from your joint venture partner, you get a referral fee.

Some ezine owners are finding that their affiliate and joint venture promotions bring them more profits than selling ads. The downside of running a pay-per-sale promotion in the ad slot is you may find that your promotion doesn’t work. If you run a promotion and it doesn’t make any money, you’re no worse off than running nothing in the spot.

To easily find out about joint ventures, sign up for JV Hotlist at http://www.jvhotlist.com
JV Hotlist lists companies who want to joint venture with ezine owners.

Now you have four potentially profitable options for unsold ad space. Barter for things you want, sell the space at auction, promote an affiliate program or promote a joint venture.


About the Author

Author Raynay Valles moderates the JV Hotlist, which brings joint venture opportunities to ezine owners. Read more at http://www.jvhotlist.com or sign up at jvhotlist@aweber.com

 

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  • how to build a forum that doesnt fall apart two months later part 1

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit from 2 tier affiliate programs and build a sub affiliate army in the next 24 hours without spending a penny on advertising

  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to select an affiliate program

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  • how to successfully market with safelists

  • how to successfully promote your business to an international audience

  • how to take advantage of the holiday slow down

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  • how to test your ads in ezines before you spend a dime

  • how to turn an ezine advertising strategy into thousands of dollars overnite

  • how to turn a hamburger into a profitable business

  • how to use articles to boost your online presence

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  • how to use ezines to make sales

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  • how to use the multiplier effect in web marketing

  • how to use viral marketing tools to explode your ezine list

  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

  • how to write an article

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  • how to write best articles

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  • how to write little tiny adwords ads that bring giant sized profits

  • how to write the perfect classified ad and how to use it to make sales

  • how well do you know your prospects take this 10 point quiz to find out

  • how would you reply to that

  • hunting for niches

  • ideas for ezine publishing

  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • im not sexy

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  • increase web site traffic by writing your own ezine article

  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

  • insurance financial services sales tactics

  • internet 101 hitch your wagon to a star for internet success

  • internet advertising options

  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

  • internet marketing idea publish an ezine

  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

  • is internet classified advertising dead

  • is it easy for you

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  • is running a membership site right for you

  • is that my butt

  • is there a spy in your computer

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  • is your ezine a wealth of information or a sales trap

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  • its all in the state of mind

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  • its the marketing that counts

  • its time for show and sell

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

  • i want my ad in now not later

  • i want my own domain

  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

  • just one small slice of media publicity

  • kaizen in online marketing

  • keeping your sub affiliates from quitting

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  • keep winning those customers that youve already won

  • key your internet ads

  • knock knock aka internet marketing application for non internet businesses

  • know these five audiences to write a top selling book

  • know thyself and thy business

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  • list host nightmares

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  • little guys and big guys

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  • little red riding hood went walking in the ezine woods alone

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  • loose as in goose

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • make an impact make a difference

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  • making money online real fast

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  • making money with niche products

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • marketing yourself online freelancing 101

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  • merchandising on the web and off

  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • mlm success the true cost of not taking action in your home business

  • mlm success training the success declaration of independence for network marketers

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  • most commonly asked questions about ezine publishing

  • most effective and most inexpensive ad

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  • mr geez is back in business wanna know how

  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

  • my experiences of internet marketing with no knowledge and a very limited budget

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  • networked markets are democratic structured markets are republican

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  • net marketing a passion or an obsession

  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • niche markets and mini sites profits the war has begun

  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • not sure if your online advertisement is working

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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