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"Ezine Readers Refuse to Buy? 3 Final Secrets to More Sales"
Three final tips to maximizing your company ezine's sales power. In part III of our series on maximizing your newsletter's power as a salesperson, we'll show you how to optimize three key areas in your newsletter once for sales indefinitely. ...
Mini-Persuaders --- Six Steps To Successful Classified Ads
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: In spite of their size, classifieds pack a powerful advertising punch....
Three New And Updated Ways To Advertise
The Internet is evolving so rapidly that what worked yesterday doesn't work any longer and what works today may not work tomorrow. Like you, I am always looking for new and exciting ways to get the word out about my products and services. I'm...
Words Sell
They say that a picture is worth a thousand words. While this may be true if the picture is a schematic of a complicated gizmo you're trying to put together, it is hardly the case when it comes to your ads. An image should be used to get...
You've Got to Have Content!
Ezine publishing is an essential element of your online business. Ezines allow you to keep in touch with your prospective customers and to build a relationship of trust and respect with your readers. Building this relationship is very important to...
 
Are You Wasting Your Marketing Dollars?

I was horrified.

I had just spent $400 on advertising -- advertising that
only yielded $100 in sales.

Desperate to make up my losses, and not knowing which of
my three ad campaigns actually produced the sales, I made
a guess. I figured that most of my profits must have come
from the ad campaign that reached the largest number of
people -- in my case, an ezine with over 50000 subscribers.
So I naively shelled out another $200 for an ad - a wasted
$200, I might add, since I didn't make a single sale.

Thankfully I've learned a lot since those frustrating
days as an online business 'newbie' ... but the above
scenario isn't uncommon for beginners to the Internet
business world. We're constantly bombarded with claims
of fast, easy money - and they're hard to resist.

For example, when I first started online, I was told that
all I had to do was purchase a top sponsor ad in an ezine,
place a 'tested' and 'proven' ad ... and presto! I'd
be several thousands of dollars richer.

It didn't work. I faithfully purchased a number of ads
and followed the instructions to the letter. Hundreds
of wasted dollars later, I was completely discouraged
and almost ready to give it all up.

I'm glad I didn't. I learned that not every marketing
campaign will be successful ... unfortunately, all too
often people try an online business and give up when
they're unable to make money at it. In some cases,
sticking with it a while longer could have turned a
'failure' into a 'success'.

That doesn't mean doggedly doing exactly the same thing
over and over again, hoping to see better results. If
you do the same thing you'll get the same results.

Testing your marketing efforts is critical to your success.
And one of the simplest ways to do this is to use an ad
tracker.

Ad trackers provide you with a way to 'code' each of your
marketing campaigns. You use this special coded URL in
your ads -- and whenever a visit clicks on the URL, the
tracker records the 'hit'.

In other words, these tracking codes tell you how many hits
and unique visitors you get from each


of your advertising
campaigns. By analyzing this information, you're able to
instantly see which of your campaigns are successful -- and
which are not.

Ad trackers don't cost much at all ... yet this small
investment can yield huge returns! Two of the most popular
are:

= ROIbot, http://www.roibot.com/r_r.cgi?R46886_article -
this is the tracker I use most. It's easy to set up
and to manage, and it comes with a whole bunch of other
features including an autoresponder.

= AdTrackz, http://www.buildyourhomebiz.com/rd/adtrackz.htm .
This powerful CGI script is installed on your server,
and you only pay a one-time fee for its use (unlike
most of the others, where you pay monthly). Once set
up, it's very easy to use.

Using an ad tracker really opens your eyes. I had always
thought, 'The more people I reach, the more sales I'll make'
-- you know, the usual traffic hype that we all hear.

Instead I found out real truths about what was working for
me and what wasn't. For example, my ad tracker taught me
that it's not the size of the ezine that counts ... it's
how many people actually *read* it. It also taught me
that just because a website gets a lot of traffic, it
doesn't mean that advertising on that site will give you
*results*.

By testing everything you do, you'll get solid proof of
what doesn't work, what works well, and what can be improved.
You know which ad campaigns to continue ... and which ones
to dump for something more profitable.

So track your marketing efforts -- every single one of
them. You'll gain valuable insight about where your sales
are coming from, and be able to learn and grow from these
insights. Your bottom line will thank you!

About the Author

Angela is the editor of Online Business Basics, an
exclusive newsletter for eBusiness beginners. She offers
a 'no hype, no bull' approach to building a profitable
Internet business. Every issue is packed with helpful
tips and useful tools, specially selected to fit a
beginner's shoestring budget. Visit her online today
at http://onlinebusinessbasics.com/begin.html

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to test your ads in ezines before you spend a dime

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  • how to turn a hamburger into a profitable business

  • how to use articles to boost your online presence

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  • how to use ezines to make sales

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • how well do you know your prospects take this 10 point quiz to find out

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • im not sexy

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

  • internet advertising options

  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

  • internet marketing idea publish an ezine

  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

  • is internet classified advertising dead

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  • is running a membership site right for you

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  • is there a spy in your computer

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  • its time for show and sell

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

  • i want my ad in now not later

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  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

  • just one small slice of media publicity

  • kaizen in online marketing

  • keeping your sub affiliates from quitting

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  • keep winning those customers that youve already won

  • key your internet ads

  • knock knock aka internet marketing application for non internet businesses

  • know these five audiences to write a top selling book

  • know thyself and thy business

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  • list host nightmares

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  • little guys and big guys

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  • little red riding hood went walking in the ezine woods alone

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  • loose as in goose

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • making money with niche products

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • merchandising on the web and off

  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • mlm success the true cost of not taking action in your home business

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  • most commonly asked questions about ezine publishing

  • most effective and most inexpensive ad

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  • mr geez is back in business wanna know how

  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

  • my experiences of internet marketing with no knowledge and a very limited budget

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  • networked markets are democratic structured markets are republican

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  • net marketing a passion or an obsession

  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

  • new the nets 1st and 100 automatic ezinebroadcasting service

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  • niche marketing finding jv partners

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  • niche markets and mini sites profits the war has begun

  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • not sure if your online advertisement is working

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  • novice increases web traffic building a substanial business

  • no marketing budget no problem

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  • no web site required an easy profitable e mail marketing tactic for offline businesses

  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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  • push vs pull advertising

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