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Don't let your business bleed to death
Don't Let Your Business Bleed to Death By John Stafford There it is.... YOUR business lying cold on the ground, another company killed before it even began.. Today we are going to cover three fatal wounds to your business and what you can do to...
How To Take Advantage of the Holiday Slow Down
How To Take Advantage of the Holiday Slow Down by Jeff Mulligan, 2004 Unless you are selling gifts or other Christmas-related items, December can be a deadly slow time of the year. Marketing-related sales can fall off by 50% or more. On the other...
Positive Relationships Are The Key To Business Success
In business, it's easy to burn bridges with people. By "burning bridges" I mean, destroy relationships with your customers, clients, employees, vendors, etc. It's one of the biggest mistakes I see businesses make. And quite frankly, it's a stupid...
Publishing guidelines: Please feel free to publish this
A simple classified ad placed in a highly targeted vehicle can be a great way to kick start your sales, especially if your company is the new kid on the block with low visibility and a small advertising budget. There are two components to this...
Use Your Site Search to Create Free Ezine Content!
Have you included a site search facility and a visitors
feedback form on your web site? They make the site easier
for visitors to use, and more professional in appearance -
but they can also provide you with free content for your
ezine.
...
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Autoresponders Are a Publishers Best Friend
How many times have you subscribed to a new ezine, and then when the first issue of the ezine arrived, you were scratching your head as to how your email address ended up on the list? Our lives are often so tedious that little details often slip right from our memory.
The point is this. If it happens to you, you can rest assured that others have the same experience as well.
Sometimes when this happens to us, we just unsubscribe from the list after that first issue. We cannot remember what compelled us to subscribe in the first place, and the first issue of the ezine does little to rekindle our initial enthusiasm for the ezine.
As publishers, autoresponders can serve us well. When used correctly, autoresponders can strike while the iron is hot, cementing the subscription for the new subscriber.
If your ezine has been around for a while, or only for a few issues, seriously consider taking the time to compile a "Best Of" issue.
Be certain to list subscription instructions near the top of your "Best Of" issue, and also ask people to forward it to their friends.
Your "Best Of" issue should be placed into an autoresponder email address, and then given away at every opportunity. The moment the issue is ready, you can notify your subscribers of the existence of the issue. In the ezine information area of each issue, you can also remind subscribers that the "Best Of" is available at such-and-such email address. Ironically, some of your subscribers will download your "Best Of" several times.
The most important reason for building the "Best Of" issue is not for the benefit of your current subscribers, though most of them will appreciate your making it available to them. The best reason to implement
the "Best Of" autoresponder is for your new subscribers!
When someone subscribes to your ezine, they will receive their "Welcome to My Ezine" notice. As they are reading the "Welcome" message, their enthusiasm is bubbling over. Waiting for that first issue will be tough unless there is an invitation to receive their first issue NOW.
In your "Welcome" message, you should let them know that if they would like to get started right away reading your ezine, then they should send a blank email to your autoresponder address for the "Best Of" issue.
New subscribers will gorge themselves on your "Best Of" issue, and they will remember your ezine when the first new issue arrives in their mailbox. If the "Best Of" issue was precisely what they were looking for, you can rest assured that they will eagerly open each subsequent issue of your ezine, with delight in their hearts.
If you do not have the ability to set up autoresponders on your own domain, one company that offers a free autoresponder service is: http://sendfree.com/
If you take the time now to implement the "Best Of" autoresponder, the rewards will most certainly be long-lasting. Remember, the best time to get a new subscriber to fall in love with your ezine is when their interest is the highest --- at the very moment they subscribe to your ezine.
About the Author
Bill Platt, http://IMIOBC.com assists businesses with search engine optimization and a multitude of other business services. If you are interested in custom, ghosted articles to promote your business, similar to the one you just finished reading, consider employing our team of professional wordsmiths to weave articles developed to reach your target market. http://GhostArticles.com
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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