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8 fundamental mistakes for ezine failure you must avoid.
8 fundamental mistakes for ezine failure you must avoid.
It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. Some details we consider unimportant are the keys...
Don't Blame the Messenger
I recently had a call from a fellow in Scotland and taking into account the time difference, it was about 2PM there. He called to complain that the ad he placed with us two weeks ago, hadn't produced any leads. While he was venting, I looked up the...
Marketing Yourself Online: Freelancing 101
Before the widespread use of the Internet, working for yourself was a much tougher undertaking than it is today. With over 13 million people claiming the status of "self employed," sites have sprung up online to fill this niche and offer help...
Putting Your Game Plan Together
Are you shooting in the dark or do you have a well organized and effective game plan in place? Lets say, you are planning the vacation of your dreams. You can pick any location you desire. In the excitement of things you've gotten so caught up...
Why Write an eBook?
support@ebook-marketing-revealed.com BulletProof Marketing, Inc http://www.ebook-marketing-revealed.com It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has...
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Avoid Costly Advertising – Learn How to Write a Press Release to Promote Your - Self/Business.
Learn how to write a press release and avoid expensive advertising as you grow your business.
A full page ad in an industry journal can cost almost $6,000. But there is a way to use the same publications to promote your business free of charge.
Journalists want and need one key thing. NEWS! They’ll gladly write about you or your business provided you know what to feed them and do it in the right way.
This is a great way to promote your business FREE.
How can you make the most of the media?
Learn how to write a press release and submit it correctly to the journalists so that it gets read and published.
Remember journalists have an in-satiable appetite for news. So give them news.
News is central to journalism.
What makes news. Significance – anything which will affect reader’s lives. Drama – accidents, disease outbreaks, armed actions. Pop – sex, scandal. Surprise – anything that surprises. Proximity – anything dramatic which relates to a person or place. Scale – job boost, 6,000 new jobs. Money – lottery winner nets $30million Elite issues – President, Royalty, Film Stars. Vogue issues – trends/fashions. Big guys v Little guys – pensioner defeats government. Death and destruction – tsunami/earthquake. Negative – as above. New – if it’s new it’s news.
How to write news.
What happened. How it happened. Amplify Tie up loose ends.
How to write a press release.
Date – top left hand corner, say’s it new. Headline – make as ‘newsy’ as possible – get
your USP in. Para 1 - who, what, when and where, why it’s important. Para 2 - expand on para 1. Don’t stray. Quote – From someone in authority who is independent. Offer FREE fact sheet. Full contact details, including home contact – they work all hours! Notes for editors, facts and background on the story, you or your company/business.
If issuing paper make the press release easy to read – double space.
Follow these guide lines and you should not go too far wrong. Remember you will get free publicity and they always need news. So it’s worth persevering and learning how to write a press release.
Tip: The impossible is often the untried.
********************************************************************* Resource Box: Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert: Go to: http://www.be-your-own-business-expert.com/ ********************************************************************* **Attn: Ezine Editors / Site Owners / Webmasters / everyone** Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave all links in place, do not modify the content and include our resource box as listed above. You can use other articles similarly from http://www.be-your-own-business-expert.com/Articles.html
About the Author
Michael Harrison is an author, publisher and business consultant specialising in helping business owners and individuals to realise and release the full potential of their situation. He has helped many people to improve their business situations and advised and supported individuals to embark on new directions in their careers.
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Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
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