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5 Ways To Get More Subscribers To Your Ezine
1. Swap ads with other ezine publishers. Swapping ads creates a win-win situation for you and the other publisher as both of you will get highly targeted promotion of your publications without spending any money. When asking for an ad swap,...
Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!
So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves. No matter how big or small the project, the Lone Ranger handles 100% of it. Either because they're afraid to let...
Building an Audience on a Budget
I find that writing articles based on my own life experiences is the best means of internet marketing. Writing down information (valuable) that can inform and most importantly, HELP others. Write in your own UNIQUE and distinctive style - what...
Why You Must Write Articles...
Are you writing articles to boost your Internet Marketing profits? If you are not, then something is wrong with your Internet Marketing Strategy. Whatever your business deals with, you should -and YES you CAN- write informative articles to promote...
Your Target Audience – Who Are They & What Do They Want?
by Karon Thackston © 2003 http://www.copywritingcourse.com It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I’m writing to in order to create a message that will bring a response. But...
 
Avoid Costly Advertising – Learn How to Write a Press Release to Promote Your - Self/Business.



Learn how to write a press release and avoid expensive advertising as you grow your business.

A full page ad in an industry journal can cost almost $6,000. But there is a way to use the same publications to promote your business free of charge.

Journalists want and need one key thing. NEWS! They’ll gladly write about you or your business provided you know what to feed them and do it in the right way.

This is a great way to promote your business FREE.

How can you make the most of the media?

Learn how to write a press release and submit it correctly to the journalists so that it gets read and published.

Remember journalists have an in-satiable appetite for news. So give them news.

News is central to journalism.

What makes news.
 Significance – anything which will affect reader’s lives.
 Drama – accidents, disease outbreaks, armed actions.
 Pop – sex, scandal.
 Surprise – anything that surprises.
 Proximity – anything dramatic which relates to a person or place.
 Scale – job boost, 6,000 new jobs.
 Money – lottery winner nets $30million
 Elite issues – President, Royalty, Film Stars.
 Vogue issues – trends/fashions.
 Big guys v Little guys – pensioner defeats government.
 Death and destruction – tsunami/earthquake.
 Negative – as above.
 New – if it’s new it’s news.

How to write news.

 What happened.
 How it happened.
 Amplify
 Tie up loose ends.

How to write a press release.

 Date – top left hand corner, say’s it new.
 Headline – make as ‘newsy’ as possible – get


your USP in.
 Para 1 - who, what, when and where, why it’s important.
 Para 2 - expand on para 1. Don’t stray.
 Quote – From someone in authority who is independent.
 Offer FREE fact sheet.
 Full contact details, including home contact – they work all hours!
 Notes for editors, facts and background on the story, you or your company/business.

If issuing paper make the press release easy to read – double space.

Follow these guide lines and you should not go too far wrong. Remember you will
get free publicity and they always need news. So it’s worth persevering and
learning how to write a press release.

Tip: The impossible is often the untried.

*********************************************************************
Resource Box:
Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert: Go to: http://www.be-your-own-business-expert.com/
*********************************************************************
**Attn: Ezine Editors / Site Owners / Webmasters / everyone**
Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave all links in place, do not modify the content and include our resource box as listed above.
You can use other articles similarly from http://www.be-your-own-business-expert.com/Articles.html

About the Author

Michael Harrison is an author, publisher and business consultant specialising in helping business owners and individuals to realise and release the full potential of their situation. He has helped many people to improve their business situations and advised and supported individuals to embark on new directions in their careers.

 

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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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