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Bigger, Better, Faster
It seems we are obsessed with the concept of "Bigger, Better, Faster", however in the world of technology, it might very well be "Smaller, Better, Faster". A few short years ago, the 486 was the hot machine, and yes I still have one. It is now...
Consumer Styles: Research Review
From The Darrin Coe Ezine According to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link between peoples learning styles and their “consumer styles”. 1. The...
How To Properly Use Ezine Advertising - Part Three
ANALYZING EZINES After having selected ezines to advertise your program in based on how the content of the ezines relate to what you wish to advertise, there is still another process to choosing the best ezines for your marketing dollars. ...
How to publish your own highly demand ezine
Ezine is an electronic newsletter that is published through internet. As a home based business owner, it is important for you to have your own ezine. You might ask 'Why do I need an ezine?' There are many reasons why you need it. But the main...
Quadruple Your Online Sales Within 4 Months
If you want a quick and simple way to create regular income online, follow my lead. I am a non-techie book coach who has been in business for 20 years, but only Online for 2 years, and only selling ebooks and special reports for 8 months. In only...
 
Back End Selling . . . .

There are other names given to "back-end"selling. You may think of it as
follow through… or maybe VALUE added. All are good terms. Let’s see
how you can profit from this idea.

For our purpose today… let’s just FOCUS on the benefit of back-end selling.
Its simplest meaning is…. the SELLING you do AFTER the first sale.
Your profits come mainly from repeat business rather than from the initial
(first order) sale of your service or product.

Your greatest COST (accumulated expenses) is in the FIRST sale.
Not always, I know! Let’s just believe it will be in most cases. How long
did you have to work before that first sale? Did it take you five minutes
or five years? All the time this customer was NOT buying from you there
was still the overhead to pay.

Obviously, some high-ticket items can absorb the cost and still be
profitable.
You only need the one sale from a customer. However, we could probably
agree that most items that we sell or buy are of a more moderate $$$ value.
Meaning the profit return comes from the repeat customer.

Have you ever known a razor company to give away the razor? Why?
The profit is in the blades! It’s happening today on the Internet.
Computers are getting cheaper and cheaper. Even free when you sign
up for a service. Sometimes a company will giveaway or "loan"
a machine to a customer because the profit is in the supplies.
This is known as "back-end" selling.

You have the challenge to find your "back-end"! How can you make
more sales to the same customer? Sell more of the same product?
Service? Can you offer an add-on? Related items? It can even be
something entirely different. Put another way, just keep selling
"something"
to the same customer.


Your best source of new or continuing revenue.

Many firms stop with the one (1st) sale and never realize the added
profits they are leaving behind. YOU would never let this happen.
On the other hand, maybe it would just be a good exercise for all
of us…. to ASK yourself…. am I selling everything I possibly can to
ALL of my current customers? Hits hard, doesn’t it?

Think about it! You have been successful in making that first sale.
Why? Our basic assumption is that you have earned their confidence.
Trust. You have lived up to your promises. Your product or service
has met or exceeded their expectation. It’s only natural to believe
that you will live up to this same level of competence in the future.

Search for your USP… Unique Selling Proposition. What is it that
makes YOUR firm stand out from the pack? Are you REALLY any different?
Do you offer something special that only YOU can provide? This is
what separates the great businesses from the also ran. You have
to be unique. Different! A visionary. Added VALUE is every
customer’s expectation today.

Your next challenge is to find as many "back-end" products / services
as you can. There is no better customer than one who has already
done business with you. YOUR greatest business asset is your
customer… without him/her…there is no business.

ACTION TIP: Treat your customer as someone SPECIAL. Look for new
products to compliment your first sale. Separate yourself and your firm
from the ordinary. Be an important source of information. Make
suggestions.
Offer to help. Work hard at keeping every customer. Your most valuable
business asset.

About the Author

Don Monteith
DonMonteith@Ezine-Traffic.com
Tel: (704) 392-6634

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
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Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
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Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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