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The very basics of design
© 2005, Marsha Maung Email : marshamaung@yahoo.com Site : http://www.marshamaung.com Feel free to reprint or publish this article on your website, ezine, magazine, newsletter…etc. Please include the bio, links and credit intact. ~~~~ Design is a...
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BACK TO BASICS
We all read tons of literature on pertinent marketing information that is valuable to our business. With all the tools and resources available to us, it is hard to keep up with all the trends of the internet. So, I am going to take you back to the drawing board. The Basic elements that is necessary to get your business off the ground. Once these basics are established, then you can begin to build upon them. However, these basics are the foundation of your business and must be applied appropriately before you can continue. The 5 Basics of your business Foundation is as follows: 1.) Your Product or Service 2.) Your Business Plan 3.) Your Website 4.) Productive AD copy 5.) Effective Advertising Plan of Action 1.) YOUR PRODUCT OR SERVICE -You cannot have a business without a Product or Service to offer. -You need something that you will stand behind and guarantee. -Never start something because you feel it is easy money. There is no such thing. -If you participate in affiliate programs, be sure that you utilize the product yourself. How can you sell something you do not use yourself? 2.) YOUR BUSINESS PLAN -A business plan is a Plan-Of-Action. An Agenda, A List of Goals. -This is your guideline of how your business is to be run. -Your business plan must include the following: = State Your Objectives = Situation Analysis (research business environment and competition) = Target Market = Positioning (the image of your product in the consumers eye) = Market Mix - Product, Place, Promotion, Price 3.) YOUR WEBSITE - It is proper business etiquette to have your own domain, even if you are part of an affiliate program. - Your site must be professionally designed. = no neon, no flashing lights, no fluorescent colors - Your site must have multi browser compatibility. - You must accept major credit
cards on your site. - Your site must have rich keyword content for search engines. 4.) PRODUCTIVE AD COPY - Your AD copy must be to the point - Do not promise what you cannot provide - Original AD copy draws attention - Always refresh your AD copy and keep it energized - Use captivating headlines - Do not over use CAPS or exclamation points. - An AD is an invitation, so keep it short and beneficial. 5.) EFFECTIVE ADVERTISING PLAN OF ACTION - You will not sell your product if you do not advertise. - FFA Links and Free Classified Ads should NOT be part of your plan of action. They do not work. - Ezine and Newsletter Advertising is most effective. = Find ezines that have been in frequent publication for at least a year. = Small subscriber base ezines also work. You pay more for the larger ones, but your AD is seen by many more too. = Find ezines with your target market = Track your Ads - Implement a monthly advertising budget. - Write Articles of your expertise- not an advertisement and send it to ezine publishers who accept them. - Write Press Releases - List your business in business directories
Once you have the basics laid out for your business, you can further your knowledge with essential information to keep you in tuned with the marketing world. Please remember that without these basics, you do not have a foundation. Without a foundation, your business will crumble.
About the Author
Debbie Solomon Owner of MarketingTrendz and The HomeSource Arena Learn more about running your business with the famous ebook: S.C.R.E.A.M. The Marketing Guide that SCREAMS SUCCESS! Learn all about taxes, tools of the marketing world and how to run your business legally, professionally and efficiently. This ebook is FREE when you join the FREE Members Only Club--The PROFIT ZONE. http://www.marketingtrendz.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
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The Ezine Directory |
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e-zine-list: John Labovitz's e-zine-list |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
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Ezine - Wikipedia, the free encyclopedia |
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News & Ezine Strategies For Email Newsletter Publishers ... |
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Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
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Ezine Information |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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