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BACK TO BASICS

We all read tons of literature on pertinent
marketing information that is valuable to
our business. With all the tools and resources
available to us, it is hard to keep up with all
the trends of the internet.

So, I am going to take you back to the drawing board.
The Basic elements that is necessary to get your business
off the ground. Once these basics are established, then
you can begin to build upon them. However, these basics
are the foundation of your business and must be applied
appropriately before you can continue.

The 5 Basics of your business Foundation is as follows:

1.) Your Product or Service
2.) Your Business Plan
3.) Your Website
4.) Productive AD copy
5.) Effective Advertising Plan of Action

1.) YOUR PRODUCT OR SERVICE
-You cannot have a business without a Product or Service to offer.
-You need something that you will stand behind and guarantee.
-Never start something because you feel it is easy money. There is
no such thing.
-If you participate in affiliate programs, be sure that you utilize the
product yourself. How can you sell something you do not use yourself?

2.) YOUR BUSINESS PLAN
-A business plan is a Plan-Of-Action. An Agenda, A List of Goals.
-This is your guideline of how your business is to be run.
-Your business plan must include the following:
= State Your Objectives
= Situation Analysis (research business environment and competition)
= Target Market
= Positioning (the image of your product in the consumers eye)
= Market Mix
- Product, Place, Promotion, Price

3.) YOUR WEBSITE
- It is proper business etiquette to have your own domain, even
if you are part of an affiliate program.
- Your site must be professionally designed.
= no neon, no flashing lights, no fluorescent colors
- Your site must have multi browser compatibility.
- You must accept major credit


cards on your site.
- Your site must have rich keyword content for search engines.

4.) PRODUCTIVE AD COPY
- Your AD copy must be to the point
- Do not promise what you cannot provide
- Original AD copy draws attention
- Always refresh your AD copy and keep it energized
- Use captivating headlines
- Do not over use CAPS or exclamation points.
- An AD is an invitation, so keep it short and beneficial.

5.) EFFECTIVE ADVERTISING PLAN OF ACTION
- You will not sell your product if you do not advertise.
- FFA Links and Free Classified Ads should NOT be part
of your plan of action. They do not work.
- Ezine and Newsletter Advertising is most effective.
= Find ezines that have been in frequent publication for at least a year.
= Small subscriber base ezines also work. You pay more for the
larger ones, but your AD is seen by many more too.
= Find ezines with your target market
= Track your Ads
- Implement a monthly advertising budget.
- Write Articles of your expertise- not an advertisement
and send it to ezine publishers who accept them.
- Write Press Releases
- List your business in business directories


Once you have the basics laid out for your business, you can
further your knowledge with essential information to keep you
in tuned with the marketing world.

Please remember that without these basics, you do not have
a foundation. Without a foundation, your business will crumble.

About the Author

Debbie Solomon
Owner of MarketingTrendz and The HomeSource Arena
Learn more about running your business with the famous
ebook: S.C.R.E.A.M. The Marketing Guide that SCREAMS
SUCCESS! Learn all about taxes, tools of the marketing world
and how to run your business legally, professionally and
efficiently. This ebook is FREE when you join the FREE
Members Only Club--The PROFIT ZONE.
http://www.marketingtrendz.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
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Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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