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A Mini-Course in Ezine Publishing
Once you get your ezine designed and formatted, you can start promoting. It is a good idea to start promoting before the actual publication date. This way you will have some subscribers to send your first issue to. Some of the ways to promote your...
How to Build a Forum That Doesn't Fall Apart Two Months Later, Part 1
If you can get a big enough following from customer lists and newsletters you might want to start your own forum. But I always see people trying to start a forum and it falls flat on their face, mainly because they make it too big and they never...
How To Make Writing Free Articles Pay Off!
Everywhere you look, you're being told to write articles to get free publicity for your online business. Does it really work? What do you write about? How do you submit your aticles? More important, how do you get them published? Using...
Niche Marketing : Finding JV Partners
Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running. If they are done right Joint Ventures can help you start making money almost immediately online. If you're not sure what a...
Why Your Website's Sales Are NOT Where You Want Them to Be
You have a good product at a good price. You know people want it. Why aren't you selling more? Today your website sells x number of your products. How do you get it to sell twice as many, ten times as many, or more? There is a simple reason...
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Banner Ads
When Internet Advertising was in its infancy, banner ads quickly became a major player. Statistics were readily available, and they allowed campaigns to be planned, evaluated, and changed within a matter of days instead of weeks.
Businesses developed with the sole purpose of managing and distributing these ads. Click-thru rates were developed, and people starting placing banner ads on their web pages. Three basic plans ultimately evolved. The first was basically a "swap arrangement" where people simply traded banner ads with one another. This was difficult to manage and people usually kept these swaps buried in some remote corner of their web site. The resultant traffic they generated was minimal to say the least.
The next iteration, promised a bit more as they actually tracked the click-thrus, and for each one you got for them, they would put your ad up for a like number. When that turned into a business, they typically traded on a two for one basis. They would give you one exposure for each two you generated. Others actually paid for the click-thrus instead of making trades, but very few people retired on the income generated that way. Some actually sold banner ads on their web sites, and while that was viable in the early days, it is of questionable value today.
A third method uses banner ads on your web site, either for affiliate programs you might be involved with, or to allow someone to easily navigate about your site. This will probably be the sole survivor in the saga of the banner ads. Now that the medium has matured and the novelty has worn off, click-thru rates will continue to drop. Trading banner ads is a thing of the past, and all but gone. People realize that the banner ads take away from the primary message they are trying to get across on their web site.
Careful banner placement however, can still be a valuable player in your advertising campaign, but they must be used wisely. We've all seen web sites with indiscriminate use of banner ads, and this should be avoided. Sometimes it's almost impossible
to determine what the site is all about because of all the home page ads that are displayed.
The Internet is constantly evolving with new technology and functionality, but the banner will continue to have value. One tool however, cannot be the only advertising vehicle. A lot of people are loading their sites with animation and music. Many times it takes so long to load, that people simply click away. This is a case where a simple banner might be more effective. Any advertising program cannot stand on the merits of only one method.
While banner ads have their place, unless they are on other web sites they won't generate any traffic to your web site. In the online arena, ezine advertising continues to be one of the strongest methods of reaching large numbers. A coordinated program of web ads and ezine ads is still probably your best bet.
Are banner ads passe'? As far as building traffic, I feel they have passed their prime. Proponents of banner ads however will claim you will get large numbers of hits to your site, and this is true. But hits are not sales and should not be your primary concern.
Everything you do in your advertising program should be geared toward doing business. If you think about it, even with an aggressive banner ad campaign that points people to your web site, other than banner ads which then point them someplace else, what will they see when they get there? Most people today are not willing to place them on their home page as they distract from the primary purpose of the site.
One of the strongest use of banners is to help brand your product, and build your company name identification. While it is true that traffic to your web site is important, when they get there the sole purpose at that point should be to close the sale. Anything that dilutes that should be avoided.
About the Author
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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