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Define Yourself to Find Market Share
Sometimes, finding the right product or service to make your own is to find someone else's version of the same product or service and discovering ways to deliver it in a different way. Someone once told me that I could not make it in a business...
DO YOU MATTER TO YOUR SUBSCRIBERS?
Think back to the last really great novel or mystery yarn you read. Back to one that really impressed you. One that so grabbed your attention, you are looking forward to the next book by the same author. If you don't read much, think of a film that...
Free Ezine Advertising by Writing Ezine Articles
Ezine Advertising in one of the best mediums for advertising your products and services. There is no other way you can reach such a big and targeted audience of potential buyers. You go and find these people and not letting them come to you if...
Using A Simple Idea to Target Your Audience
A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt...
Want to broadcast the benefits of your product or service to the world? Get on the radio
The radio commercial is often overlooked by businesses trying to sell their products or services, both locally and globally. The reason: a radio commercial is thought to be expensive and difficult to produce. This is simply not true. Dollar for...
 
Banner Ads

When Internet Advertising was in its infancy, banner ads quickly
became a major player. Statistics were readily available, and
they allowed campaigns to be planned, evaluated, and changed
within a matter of days instead of weeks.

Businesses developed with the sole purpose of managing and
distributing these ads. Click-thru rates were developed, and
people starting placing banner ads on their web pages. Three
basic plans ultimately evolved. The first was basically a "swap
arrangement" where people simply traded banner ads with one
another. This was difficult to manage and people usually kept
these swaps buried in some remote corner of their web site. The
resultant traffic they generated was minimal to say the least.

The next iteration, promised a bit more as they actually tracked
the click-thrus, and for each one you got for them, they would
put your ad up for a like number. When that turned into a
business, they typically traded on a two for one basis. They
would give you one exposure for each two you generated. Others
actually paid for the click-thrus instead of making trades, but
very few people retired on the income generated that way. Some
actually sold banner ads on their web sites, and while that was
viable in the early days, it is of questionable value today.

A third method uses banner ads on your web site, either for
affiliate programs you might be involved with, or to allow
someone to easily navigate about your site. This will probably
be the sole survivor in the saga of the banner ads. Now that the
medium has matured and the novelty has worn off, click-thru rates
will continue to drop. Trading banner ads is a thing of the past,
and all but gone. People realize that the banner ads take away
from the primary message they are trying to get across on their
web site.

Careful banner placement however, can still be a valuable player
in your advertising campaign, but they must be used wisely.
We've all seen web sites with indiscriminate use of banner ads,
and this should be avoided. Sometimes it's almost impossible


to
determine what the site is all about because of all the home
page ads that are displayed.

The Internet is constantly evolving with new technology and
functionality, but the banner will continue to have value. One
tool however, cannot be the only advertising vehicle. A lot of
people are loading their sites with animation and music. Many
times it takes so long to load, that people simply click away.
This is a case where a simple banner might be more effective.
Any advertising program cannot stand on the merits of only one
method.

While banner ads have their place, unless they are on other web
sites they won't generate any traffic to your web site. In the
online arena, ezine advertising continues to be one of the
strongest methods of reaching large numbers. A coordinated
program of web ads and ezine ads is still probably your best bet.

Are banner ads passe'? As far as building traffic, I feel they
have passed their prime. Proponents of banner ads however will
claim you will get large numbers of hits to your site, and this
is true. But hits are not sales and should not be your primary
concern.

Everything you do in your advertising program should be geared
toward doing business. If you think about it, even with an
aggressive banner ad campaign that points people to your web
site, other than banner ads which then point them someplace else,
what will they see when they get there? Most people today are not
willing to place them on their home page as they distract from
the primary purpose of the site.

One of the strongest use of banners is to help brand your
product, and build your company name identification. While it is
true that traffic to your web site is important, when they get
there the sole purpose at that point should be to close the sale.
Anything that dilutes that should be avoided.

About the Author

Bob publishes the free weekly "Your Business" Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe. As a bonus, get 40,000 FREE E-Books from
Larry Dotson, when you visit http://www.ldpublishing.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
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ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing a professional practice free by writing

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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