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Internet Advertising Options
Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, loosing money....
Is This Thing On?
Is This Thing On? Or, How Do You Know if Anyone is Reading Your Newsletter? by Jim Schulte copyright (c) 2003 It seems that every hour a new ezine or newsletter shows up on the Internet. They are endless in titles and content. Everybody has to...
Sales In A Flash!
You'll get more out of this article, if you SEE what I'm talking about. So, 1) Go to http://www.macromedia.com/downloads for a free copy of Macromedia Flash Player 5.0 2) Then view these four flash presentations: http://www.worldprofit.com/uhbp/...
Winners don't do different things, ...they do things differently!
OK.. Back to the roads of success! Before I reveal the absolute TRUTH about online success, I want you to read this quote very carefully: Winners don't do different things, ...they do things differently! (Shiv Khera) When I first read this...
You Belong in the Spotlight
You Belong in the Spotlight: Promoting your business by writing and speaking Having a strong publicity strategy is key to staying in business. With so many competing images in the marketplace, it’s critically important to maintain a high profile....
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Can Small Business Owners Really Afford A Great Logo?
And is having a logo really that important? My answer to both of these questions is an emphatic YES!
A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling.
Why do small businesses need a logo? Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another.
I believe ALL businesses should have a logo You need a graphic element that captures the essence of your business and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials.
You only have a split second to grab someone's attention You need to make the most of that time. A good logo can communicate a message or intrigue a prospect to want to find out more.
Before you decide you can't afford a good logo Let me assure you that is absolutely NOT the case. Look, I've been in the ad agency business for 20 years. During that time I've worked with some of the most talented graphic artists and designers in the business. But even I did not turn to them when I needed a logo for 10stepmarketing.
Why? I couldn't.
They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good.
You can get a great logo for between $300 and $500 from a company called LogoWorks. And, you'll get a variety of logo designs to choose from and you'll have them within just a few days. Plus you'll get several rounds of revisions to make sure you are completely happy with your final mark.
What I like most about Logoworks is they require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don't do it!
If you don't have a logo, or if yours is in need of an overhaul, check out LogoWorks. You can learn more at http://www.10stepmarketing.com/valuabletips.htm
(C) 2005 Debbie LaChusa
About the Author
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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