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Another 15 ways to kick your sales into high gear
In the last article, we reviewed 15 ways to kick your sales into high gear. This article covers another 15 FREE and almost FREE techniques to do the same. Use all 30 effective techniques and watch your sales skyrocket! 16. Offer a discounted...
Creating Powerful Headlines
Creating powerful headlines is perhaps the single most important aspect of any marketing copy you create. The way they are crafted will determine whether prospects stand up and shout "tell me more" or just surf on by without a second thought! Here...
How To Boost Your Affiliate Sales With Free Articles
Free Articles continue to be one of the most effective ways of quickly generating traffic and sales, without paying for advertising. But how can you use free articles to promote an affiliate link? Putting your affiliate link in your Resource Box...
Stop Slacking and TAKE ACTION!!: tid-bit-tips for online success
Stop Slacking and TAKE ACTION!! By: Anthony L. Davenport -------------------------------------------------------- Do you want On-line Success? If you want to succeed online, you have to do something. (Advertise, Market, Joint Venture, product...
Why Some Web Sites Sell and Others Don't
Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build and manage, and have worldwide reach. They can help you grow your...
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Can Small Business Owners Really Afford A Great Logo?
And is having a logo really that important? My answer to both of these questions is an emphatic YES!
A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling.
Why do small businesses need a logo? Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another.
I believe ALL businesses should have a logo You need a graphic element that captures the essence of your business and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials.
You only have a split second to grab someone's attention You need to make the most of that time. A good logo can communicate a message or intrigue a prospect to want to find out more.
Before you decide you can't afford a good logo Let me assure you that is absolutely NOT the case. Look, I've been in the ad agency business for 20 years. During that time I've worked with some of the most talented graphic artists and designers in the business. But even I did not turn to them when I needed a logo for 10stepmarketing.
Why? I couldn't.
They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good.
You can get a great logo for between $300 and $500 from a company called LogoWorks. And, you'll get a variety of logo designs to choose from and you'll have them within just a few days. Plus you'll get several rounds of revisions to make sure you are completely happy with your final mark.
What I like most about Logoworks is they require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don't do it!
If you don't have a logo, or if yours is in need of an overhaul, check out LogoWorks. You can learn more at http://www.10stepmarketing.com/valuabletips.htm
(C) 2005 Debbie LaChusa
About the Author
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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