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13 Tips To Help Make Your Website More Successful
by Raymond Johnston Jr. I was looking around at some websites to see what things I liked and disliked about them. There is no doubt that there are things that attract people and there are things that totally turn people off. I have made a list...
5 Ways To Lose Your Ezine Subscribers
1. Don't keep a regular publishing schedule. Pick a schedule that is right for you, and stick to it. Your subscribers will become used to hearing from you, and you'll be able to gain their trust and business. 2. Don't make your free bonus easily...
Customers: The Key To Successful Marketing
How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your...
Ezine Promotion, The Three Forgotten Tactics
If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked? 1 Teamwork: Hook up with a fellow publisher who does not compete directly with you. I do this to...
The lazy man guide and fast way to profit online
hello, As you see, the first issue of the ecourse is right in front of you. Some of the readers of the ecourse are at a very basic level, so, if you are more advanced, consider the first couple of lessons a "review". Repetition is the muther of...
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Can Small Business Owners Really Afford A Great Logo?
And is having a logo really that important? My answer to both of these questions is an emphatic YES!
A logo is a graphical or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling.
Why do small businesses need a logo? Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another.
I believe ALL businesses should have a logo You need a graphic element that captures the essence of your business and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials.
You only have a split second to grab someone's attention You need to make the most of that time. A good logo can communicate a message or intrigue a prospect to want to find out more.
Before you decide you can't afford a good logo Let me assure you that is absolutely NOT the case. Look, I've been in the ad agency business for 20 years. During that time I've worked with some of the most talented graphic artists and designers in the business. But even I did not turn to them when I needed a logo for 10stepmarketing.
Why? I couldn't.
They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good.
You can get a great logo for between $300 and $500 from a company called LogoWorks. And, you'll get a variety of logo designs to choose from and you'll have them within just a few days. Plus you'll get several rounds of revisions to make sure you are completely happy with your final mark.
What I like most about Logoworks is they require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don't do it!
If you don't have a logo, or if yours is in need of an overhaul, check out LogoWorks. You can learn more at http://www.10stepmarketing.com/valuabletips.htm
(C) 2005 Debbie LaChusa
About the Author
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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