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21 Questions to Ask Any List Service Before You Sign on With Them
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's...
Are you Quitting Before you Win?
We see it happen every day. People giving up before they should. Why? There are as many excuses as there are quitters. Yup, I said excuses. What is the difference between excuses and reasons? Excuses are only justification for giving up. You have...
Attracting Targeted Visitors
"If you don't know where you are going, then it doesn't matter which road you take, does it?" -- Cheshire Cat in Alice in the Wonderland. ================================================================= A few days back a client was sitting with...
How to Write an Ezine Thousands Will Subscribe To and Everyone Will Want to Open and Read
Hype! And if you’re trying to do this, you’ll defeat your purposes. In fact your expectations and perfectionism will keep you from producing a good and useful ezine.
WRITER’S BLOCK
I was in public relations for many years, and had the...
Target the Heart of Your Customer, NOT their Wallet
"HOW TO SUCK CASH FROM YOUR CUSTOMERS LIKE A HEAVY DUTY HOOVER!!" How many times have you come across Internet ads that sound like this? I hope you thought, "too often!" Personally, I cringe when I read something like this. After all, MY customers...
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Supplementing Spiders
We, as webmasters or website owners, are always looking for ways to supplement the search engine spiders. I call it 'supplementing spiders'.
What we are trying to do is encourage these 'spiders' to come feed on the keywords and 'content' of our websites, in hopes of getting a higher positioning in the search page ranking. It is like trying to put your head above the crowd and be noticed.
The experiment began with a new site that has been online a little more than a month [from the time of this writing]. What was decided was to create the best atmosphere for attracting Googlebot. A plan would be needed to attract Google and save the time, effort and outlay of cash for a Yahoo! listing. Google was also needed to build a page rank. Starting from zero we had to have a game plan.
The conclusion was reached that the time spent now would pay off ten-fold down the road. The new site is a free cross content article directory for websites, ezines and a learning portal. Keyword
search was preformed on every search term imaginable. Every site that could be found that remotely related to articles and article directories was reviewed. Some of these sites were exclusive to articles while some only had a directory of articles on site in a subdirectory. What they had in common was that all had a front page or top 10 ranking in Google and/or Yahoo! for 'articles'. Note: there were also 417,000,000 other sites listed for "articles" that were indexed that have never seen the fringes of the front page much less the top 100. With that goal set, our task lay before us. The plan follows:
1.] A decision made on the look and feel of the site. This is important not for the spiders [Google
About the Author
Judy Webb is editor and Webmaster of http://www.thewebbpage.com. She is the author of several articles relating to Internet marketing and promotion. She can be contacted at here. This article can be reprinted or published as long as this resource box remains attached.
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