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11 Quick and Good Ezine Content Ideas
Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While sometimes you'll have dozens of...
7 Search Engine Resources You Should Be Using Now
Ask any business person who's website is at the top of the
search engines if his/her site is making money, and the answer
is almost always "yes".
An example is Glenn Canady, the author of "Gorilla Marketing"
who employed only one of these...
BACK TO BASICS
We all read tons of literature on pertinent marketing information that is valuable to our business. With all the tools and resources available to us, it is hard to keep up with all the trends of the internet. So, I am going to take you back to...
"Need to Get My Attention? Try This!"
Then you might want to pay attention to what I learned this week. I learned, for about the zillionth time in my life, that I am "average". Oh, how I hate to fit in that category. But, if you are a publisher or writer, you are probably trying to...
"Sometimes Obsession is a Good Thing!"
No, I'm not talking about washing your hands fifty times a day or smoking a pack of cigarettes. That's just not healthy. However, if you are obsessed with promoting yourself online, you've got a good thing going. If you want traffic you need to...
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Supplementing Spiders
We, as webmasters or website owners, are always looking for ways to supplement the search engine spiders. I call it 'supplementing spiders'.
What we are trying to do is encourage these 'spiders' to come feed on the keywords and 'content' of our websites, in hopes of getting a higher positioning in the search page ranking. It is like trying to put your head above the crowd and be noticed.
The experiment began with a new site that has been online a little more than a month [from the time of this writing]. What was decided was to create the best atmosphere for attracting Googlebot. A plan would be needed to attract Google and save the time, effort and outlay of cash for a Yahoo! listing. Google was also needed to build a page rank. Starting from zero we had to have a game plan.
The conclusion was reached that the time spent now would pay off ten-fold down the road. The new site is a free cross content article directory for websites, ezines and a learning portal. Keyword
search was preformed on every search term imaginable. Every site that could be found that remotely related to articles and article directories was reviewed. Some of these sites were exclusive to articles while some only had a directory of articles on site in a subdirectory. What they had in common was that all had a front page or top 10 ranking in Google and/or Yahoo! for 'articles'. Note: there were also 417,000,000 other sites listed for "articles" that were indexed that have never seen the fringes of the front page much less the top 100. With that goal set, our task lay before us. The plan follows:
1.] A decision made on the look and feel of the site. This is important not for the spiders [Google
About the Author
Judy Webb is editor and Webmaster of http://www.thewebbpage.com. She is the author of several articles relating to Internet marketing and promotion. She can be contacted at here. This article can be reprinted or published as long as this resource box remains attached.
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