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8 Ezine Advertising Mistakes To Avoid
These are several important lessons I've learned regarding Ezine Advertising and Marketing Success. Here are eight mistakes you should avoid:
Mistake No. 1 -- Not focusing
A common mistake many advertisers make is to attempt to do too much, or...
Grow Your Internet Business With Pay Per Click Search Engine
As you probably know, Google is the world largest search engine serving around 200 million requests of information a day at the time of writing this article. With such a large users based, no wonder many internet businesses are currently making use...
Personal Profile Of The Week: Wes Blaylock
Wes Blaylock is an "idea guy" and direct response marketer making a nice living off of the Internet. His recent success, The Instant Visitors Private Program at http://www.InstantVisitors.com/ has acheived rave reviews from heavy-hitting marketers...
Promoting Your Ezine And Recruiting Subscribers
So you're ready to start promoting the publication of your ezine in an effort to recruit subscribers. First of all you will need a webpage a list of free webhosts are here thefreesite.com, if you don't know anything about webdesign you can get...
Why Should I Buy your Book?
Why Should I Buy your Book? Judy Cullins �2004 All Rights Reserved. How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed...
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Can You Trust That Site ?
Knowing which sites are trustworthy is very important to anyone who works online. After a while you begin to develop some touchstones to apply when deciding whether a site is legitimate and worthy of your trust.
I have had very few problems with purchases made online, but it can happen to you and me both.
Here are five things to look for in a site:
1) VIRTUAL DOMAIN NAME-- Does the site have a virtual Domain name like this ?
http://www.goodbusiness.com
Or is it based at a free host address like this?
http://www.angelhair.com/9985409/?cgi/interpol/geodcities.com/xppd.gsr/
Well, I don't know where your thinking is, but I am definitely going with the identifiable virtual address here as an indicator that they are legitimate.
They at least thought enough about their business to invest a few dollars in a name.
2) TESTIMONIALS-- Are there any good testimonials of others who have done business with them ? Can they be contacted ?
If there are, chances are you are on the right track to having a good experience with them yourself.
Beware, however, of made up testimonials that cannot be verified.
3) HOW LONG ONLINE-- How long has the site been online ? This may take a little researching on your part, but it may well be worth it to know how long this business has been making it's offer for products, software and/or services.
An easy way to verify how long the domain name has been registered is simply to a search at:
http://www.allwhois.com/
You will find lots of information including who owns the domain name, their address, who hosts the domain name, and when it was registered.
It can give you
some useful information about the genuine nature of the site.
4) CONTACT INFORMATION-- Can you contact the webmaster either by phone, fax and /or email.
Personally, I like dealing with those that give you all of the above information. There is something comforting to me that I can call or e-mail the site manager if something goes wrong with my purchase.
5) CREDENTIALS-- There are several "credentialing" sites online. There intention is to offer some validity to the site by tracking complaints from former users.
If the site does offer such a service, by all means check out what others have said about their experience with the business.
A note: Not all legitimate businesses offer such a "seal of approval". I assume because there is usually a cost involved, or they just don't feel that they need it.
While this article is not all-inclusive, it is intended to give you a "heads-up" when surfing to unknown areas of the internet and experiencing dealing with new sites that you discover.
Larry Johnson, author
(You are free to reprint this article or display it on your site by including the resource box below)
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About the Author
Larry Johnson is an established ezine publisher and web,aster who specializes in developing new approaches and resources to help internet marketers, publishers and home-based businesses.
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