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MAKE YOUR EZINE AD STAND OUT

In my experience, I've found that advertising in ezines is a
great way to get response. The problem is, there are a lot of
people out there who have realized the same thing.

It used to be that your classified ad was only competing with one
or two other ads per issue. Now that everyone has discovered this
advertising technique, your ad may be competing with eight, nine,
or even ten other ads. What a conundrum!

Now, this increased competition COULD be a problem for the
effectiveness of your ad, but if you just take a little time with
your copywriting, you'll soon realize that its easy to make your
classified ad stand out from the rest. Here are some pointers:

1) Don't do what everyone else is doing. Take a look at the ads
that appear in the ezine and get a feel for what the other ads
are doing. Then, think of a way to be effective without doing the
exact same thing. For instance, if you notice that every ad is in
all caps and phrased like a question, then make YOUR headline a
strong statement that only uses capitalization for the key terms.
The variation in style will make your ad appear different from
the rest!

2) Use resources that other ads don't. Take a good look at the
restrictions and requirements that the ezine has for its ads.
This will give a good idea of what is


possible -- then USE those
possibilities. If you notice that the ezine has HTML
capabilities, don't be afraid to use color or formatting -- just
don't go overboard! Also, use styles that other ad writes don't
think about. Bullet points and small numbered lists can work well
in some ads, but most copywriters don't even think to use them.

3) Be specific. This is the most important thing you can do.
Empty promises of "Get Rich quick!" sound like everyone else's
generic empty promises. If you can give specifics, however, the
FACTS about your product or service will make it stand out from
the competition. This, of course, is the best way to go, since
you are selling based on the strength and details of your offer.

There are a lot of businesses out there -- fortunately, there are
also a lot of customers! To get those customers, however, you
need to make sure that you distinguish yourself from all the
others. With just a little creativity and a willingness to break
from the tried-and-true, you can start creating the NEW
generation of great classified ads!

About the Author

Lisa Lake has created a list of top promotional methods on her
http://MyAdBlaster.com Lisa also writes ad copy that sells for
DrNunley's http://InternetWriters.com Reach her at
mailto:lisa@myadblaster.com or 801-328-9006.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • is a home business right for you

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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