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How Not To Market
I really don't get it. Why do so many marketers shoot themselves in the foot? It takes time to build an online presence. Why do so many marketers go out of their way to lose business and credibility? They do everything they can to destroy any...
Internet Promotion: Off-Line Site Promotion
Many of us spend an incredible amount of time advertising our site all over the internet. We spend weeks trying to get our sites listed properly in the search engines, submit to directories, pay for clicks and get advertisements in ezines. As with...
Stop Wasting Time and Money by Promoting the Wrong Thing
PUBLISHERS: You may use this article in your online ezine or on your web site provided you do not change the article. You must also include the resource box at the end of the article. Any links that appear in the body of the article or in the...
Top Ten Ways for Start-up Entrepreneurs to get Free Publicity
1. Submit a free press release. Go to the site www.prweb.com and sign up today. Write a press release about newsworthy items going on in your business. Use it to announce new additions to your staff, a new book you have written, or an upcoming...
Will You Remember 2001
Has this been a year you will remember? The last couple of weeks, I have asked this question of many. Every answer was yes. My next question was - Reasons? If you are one of the majority, the answer is September 11. I certainly see the...
 
Can't Get Right - Maybe It's Just a Word

One of the people I worked with in
advertising, had an expression "Can't Get
Right". What the heck does it mean? Well,
when he could not seem to get ad copy....
right, he would walk in and say, this ad
"Can't Get Right".

This was his way of telling me that he
had come to wits end trying to get this
particular ad to his level of perfection.
Actually, he would tell you that it was
my level of perfection that was not met. :o)

What does one do when they reach a point
of knowing that something is just not
quite right with an ad?

I know I spent the time researching and
going through all the steps necessary
to write a successful ad. But something
is just not quite right.

Ad writing is a very sensitive operation.

Amazingly, sometimes the addition of one
word can totally change the effectiveness
of an ad. In the same light, removing a
single word can sometimes be just as
effective.

I am going to give you a couple of examples.

A while back I ran an advertisement for
Solo Ads in Money For Hire.

The first time I ran the ad with this
headline.

Solo Ad to 3000 Opt-In Subscribers

The ad did pretty well but I decided to
try adding a word to see what kind of
results it would bring. Here is the
revised ad.

Solo Ad to 3000 Totally Opt-In Subscribers

The revised ad


brought a 60% increase in
click through.

Why? Sometimes there is no sane reason why.
Personally, I like the first ad much better.
But the fact is, results are the only thing
that counts and sometimes trial and error
is the only way to find the ad that actually
brings the greatest results.

Here is case where dropping a single word
did wonders. The first ad headline was
basically a total flop.

Create Your Own 24/7 Money Making Machine

You have probably seen many versions of
this ad. This particular ad ran in a
number of ezines. It did not produce
very good results. But dropping a single
word, instantly made it a winner. Here is
the revised headline.

Create Your Own 24/7 Money Machine

One of the steps to creating a successful
ad is testing your headlines. When you
test a headline and it does not bring the
results you are looking for, sometimes a
single word can make all the difference
in the world.

Next time your ad screams "Can't Get Right"
A simple word may be the answer.

About the Author

Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic
generating techniques and other great tips to help you succeed online. Subscribe by sending an email to:
mailto:moneyforhire@rapidreply.net
http://www.moneyforhire.com/ezine.htm

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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