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5 New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations
You've heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through...
Are You Content With Your Newsletter Open Rate? Step it Up with 5 No-Fail Ezine Creation Tips
Five hundred subscribers sounds pretty good for a newbie
marketer, right? Oh, but what if only 200 are actually opening
your mail? You've got to come up with solutions that really
work, or the painstaking work you do on your newsletter is...
How To Go Long With Your Web Marketing
If you've ever done any investing, you're probably familiar with the term "going long". In a nutshell, going long means investing for long-term profits. And it's probably the safest, if not surest way to make money in a sometimes volatile arena, the...
How To Take Your Ezine From Free To Fee Without Losing Any Subscribers!
The safest way would be to keep giving your ezine away for free and just charge for premium content and services. You can still easily grow your opt-in subscriber base. You won't have to just rely on advertising and affiliate program revenue. Then...
Why I Don't Publish An Ezine...Even Though I Can't Seem To Shut Up!
This article may be freely used in ezines, on websites or in e-books, as long as the by-line is left intact. Notification of publication would be greatly appreciated, and if possible, a copy of the relevant ezine or newsletter. Please send...
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Can't Get Right - Maybe It's Just a Word
One of the people I worked with in advertising, had an expression "Can't Get Right". What the heck does it mean? Well, when he could not seem to get ad copy.... right, he would walk in and say, this ad "Can't Get Right".
This was his way of telling me that he had come to wits end trying to get this particular ad to his level of perfection. Actually, he would tell you that it was my level of perfection that was not met. :o)
What does one do when they reach a point of knowing that something is just not quite right with an ad?
I know I spent the time researching and going through all the steps necessary to write a successful ad. But something is just not quite right.
Ad writing is a very sensitive operation.
Amazingly, sometimes the addition of one word can totally change the effectiveness of an ad. In the same light, removing a single word can sometimes be just as effective.
I am going to give you a couple of examples.
A while back I ran an advertisement for Solo Ads in Money For Hire.
The first time I ran the ad with this headline.
Solo Ad to 3000 Opt-In Subscribers
The ad did pretty well but I decided to try adding a word to see what kind of results it would bring. Here is the revised ad.
Solo Ad to 3000 Totally Opt-In Subscribers
The revised ad
brought a 60% increase in click through.
Why? Sometimes there is no sane reason why. Personally, I like the first ad much better. But the fact is, results are the only thing that counts and sometimes trial and error is the only way to find the ad that actually brings the greatest results.
Here is case where dropping a single word did wonders. The first ad headline was basically a total flop.
Create Your Own 24/7 Money Making Machine
You have probably seen many versions of this ad. This particular ad ran in a number of ezines. It did not produce very good results. But dropping a single word, instantly made it a winner. Here is the revised headline.
Create Your Own 24/7 Money Machine
One of the steps to creating a successful ad is testing your headlines. When you test a headline and it does not bring the results you are looking for, sometimes a single word can make all the difference in the world.
Next time your ad screams "Can't Get Right" A simple word may be the answer.
About the Author
Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic generating techniques and other great tips to help you succeed online. Subscribe by sending an email to: mailto:moneyforhire@rapidreply.net http://www.moneyforhire.com/ezine.htm
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Splendid: Daily music reviews, articles, interviews and more. |
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Monthly magazine with reviews, articles, and discussion forums. |
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An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
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EzineUniversity - Free Online Training for Ezine Publishers |
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
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Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
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