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10 Secrets to Get Your Press Release Noticed
It’s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and...
ANYONE FOR DARTS?
How many bull's-eyes are painted on your back? Actually, there are probably so many on you, they would have to cover your whole body, not just your back. What am I talking about? Targeting. It's important in business that you target the right...
How To Generate Leads And Grow Your Business
If you are an independent professional or small business owner, building the list of prospects you market to should be one of your core marketing activities. The more people who are interested in your products and services, the better your...
Mind Set That Helps You Get New Clients
If you are a sales person, a professional who needs to fill your practice, or a new business owner looking to find clientele to whom you can sell your new products, your success will depend on your ability to promote yourself and/or what you have to...
The Number One Jealousy-Guarded Secrets of Websites that Sell Faster than Fireworks on the Fourth of July!
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Can't Get Right - Maybe It's Just a Word

One of the people I worked with in
advertising, had an expression "Can't Get
Right". What the heck does it mean? Well,
when he could not seem to get ad copy....
right, he would walk in and say, this ad
"Can't Get Right".

This was his way of telling me that he
had come to wits end trying to get this
particular ad to his level of perfection.
Actually, he would tell you that it was
my level of perfection that was not met. :o)

What does one do when they reach a point
of knowing that something is just not
quite right with an ad?

I know I spent the time researching and
going through all the steps necessary
to write a successful ad. But something
is just not quite right.

Ad writing is a very sensitive operation.

Amazingly, sometimes the addition of one
word can totally change the effectiveness
of an ad. In the same light, removing a
single word can sometimes be just as
effective.

I am going to give you a couple of examples.

A while back I ran an advertisement for
Solo Ads in Money For Hire.

The first time I ran the ad with this
headline.

Solo Ad to 3000 Opt-In Subscribers

The ad did pretty well but I decided to
try adding a word to see what kind of
results it would bring. Here is the
revised ad.

Solo Ad to 3000 Totally Opt-In Subscribers

The revised ad


brought a 60% increase in
click through.

Why? Sometimes there is no sane reason why.
Personally, I like the first ad much better.
But the fact is, results are the only thing
that counts and sometimes trial and error
is the only way to find the ad that actually
brings the greatest results.

Here is case where dropping a single word
did wonders. The first ad headline was
basically a total flop.

Create Your Own 24/7 Money Making Machine

You have probably seen many versions of
this ad. This particular ad ran in a
number of ezines. It did not produce
very good results. But dropping a single
word, instantly made it a winner. Here is
the revised headline.

Create Your Own 24/7 Money Machine

One of the steps to creating a successful
ad is testing your headlines. When you
test a headline and it does not bring the
results you are looking for, sometimes a
single word can make all the difference
in the world.

Next time your ad screams "Can't Get Right"
A simple word may be the answer.

About the Author

Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic
generating techniques and other great tips to help you succeed online. Subscribe by sending an email to:
mailto:moneyforhire@rapidreply.net
http://www.moneyforhire.com/ezine.htm

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing or whats that you say

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  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers paul becker

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • mini persuaders six steps to successful classified ads

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  • my cybernet life story the life and trials of an internet junkie

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  • offline promotion 45 places your url should be seen or heard

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  • payment processing basics

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  • personal profile of the week bob osgoodby

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