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Ezine Reading – A Must for Success
Anyone that spends any time on-line will quickly learn the importance of publishing your own ezine. I do not remember one Guru’s information reports that I have read that did not suggest that you create your own ezine to aid in building an...
Interviews With Successful Ezine Publishers - Jan Wallen
Jan Wallen is publisher of Serious Income, an ezine for the online entrepreneur. It includes articles, tips, and tools to help her readers achieve greater success in their online businesses. You can subscribe by visiting...
Is Your Online Business Making Best Use of its Consumer Information?
As of this writing, I've spent almost four years online, and in that time I've filled out hundreds of online forms at countless business and consumer websites. Maybe it was to register for access to the site, to make a purchase, or just to get some...
Putting Your Game Plan Together
Are you shooting in the dark or do you have a well organized and effective game plan in place? Lets say, you are planning the vacation of your dreams. You can pick any location you desire. In the excitement of things you've gotten so caught up...
Why do I publish thee?
Why do I publish thee? By Linda Landry Creating and publishing an electronic newsletter has been an experience. I still do not think I have it down pat, yet, but I do believe I am making progress. There have been so many scares within the last year...
 
Eight Steps to Increase Your Newsletter Advertising Revenue

As the newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to the success of your overall advertising revenue.

Follow these tips to quickly boost your advertising revenues.

1. Contact Information - Always place contact information toward bottom of your emails and articles. Include Company Name, Contact Name, Tel, URL, Email, Fax, and Address. Buyers prefer to purchase ad space from companies and individuals that are easy to contact and have a physical location. List an email address for purchasing advertising (Ex. advertise@TheAdStop.com).

2. Target market - List your target market and demographics. If you have not yet performed a survey of your subscribers, then list your perceived target market. To gain actual demographics, email your subscribers a simple survey. This allows you to not only learn about your subscribers, but will also aid in efforts to increase subscriber base. A survey will also help you to develop editorial content geared towards your readers main concerns or interests.

3. Subscriber Numbers - Numbers are important when considering an ad purchase. Don't hesitate to list the number of subscribers to your newsletter as well as the average monthly percentage of growth rate.

4. Follow Up - This may be one of the most valuable steps in increasing advertising revenue. After a sale, be sure to communicate with your advertiser. It's a lot easier to re-sell ad space than find a new ad buyer. If the advertising run is a one-issue purchase, email the advertiser the day before the newsletter goes out to remind the advertiser when it's scheduled to run. Then telephone or email the advertiser after the ad run to learn of the effectiveness. If the advertiser is happy, resell them on the spot for a longer term. If the advertiser was unhappy with the results, ask "why" and then encourage them to buy another advertisement at a discounted rate. If the advertiser decides to purchase another run, be sure they make changes their ad copy. The effectiveness of the ad often depends on the ad copy itself.

If


Advertisement is run for multiple months or issues, email the advertiser weekly asking their feedback. Telephone your advertiser once per month. Also, you should always email the advertiser to inform them of an approaching renewal time and attempt to renew their run. If there is no answer, call two or three days later and try to sell over phone.

5. URL Tracking - Have advertisers create a tracking URL to verify advertising was included and allowing analysis of the gains achieved from ad placement.

6. Credit Cards - Allow advertisers to purchase ad space with credit cards. It is inexpensive and presents a very professional organization. Better yet, it is easier to re-sell as the advertiser only needs to say YES. The easier you make it to buy the more sales you'll make.

7. Partnerships - Increase the size of your advertising offerings by partnering advertising sales with similar newsletters and Ezines. Partnering allows you and partners to collectively sell advertising space. The larger subscriber base will attract larger advertising buyers. Provide a 15% commission to the selling party, which could be you or your partner(s). This works well for newsletters with under 10,000 subscribers.

8. Ad Networks - List your ad offerings with one or more Ad Networks. Gain a professional sales force with extensive resources to sell your space. Realize, you will earn less per subscriber, but you will most likely sell-out your advertising space. This also allows you to concentrate on marketing and content which is usually the main interest. Also, many Ad Networks do not require exclusives, so you can continue to sell your own space with an assurance that advertising sales will occur for every issue.

Follow these eight easy steps and you'll quickly see an increase in advertising revenue. Good Luck!

About the Author

Howard Minsky
Co-Founder
www.TheAdStop.com
List your Internet Advertising information on www.TheAdStop.com Have tens of thousands of media buyers, site owners, advertisers and marketers learn about your advertising offerings. It is always FREE and very easy to do.
5868 North Plum Bay Pkwy, Tamarac, FL 33321 USA
T: 954-722-0454
F: 954-532-2355
Howard@TheAdStop.com

 

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Monthly magazine with reviews, articles, and discussion forums.
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Asian American Movement Ezine
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