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Case In Point: A New, Profitable Way To Share Your Knowledge

by Karon Thackston © 2002
http://www.ktamarketing.com

Every good marketer is always looking for new and profitable ways to create residual streams of income. Viki Nygaard of Mount Evans Designs (http://www.mountevansdesigns.com) has discovered one such way. Let’s eavesdrop on our conversation to find out how you can share your knowledge in a new, innovative way and earn a profit from two sources at once!

KARON: Hi Viki! Thanks for taking a few minutes to tell us about your endeavors.

VIKI: Sure, Karon! Always a pleasure!

KARON: Tell us what you’re doing in the “knowledge” arena that’s bringing you success.

VIKI: I’m teaching online courses at a virtual school called LVS Online. (http://www.lvsonline.com)

KARON: “Virtual” courses? How so?

VIKI: I create lesson plans, and send them to students (one per week) to complete. They then post their lesson assignments online for me to review, correct and critique. Everything I need to hold the classes is provided by LVS Online.

KARON: Sounds interesting! Tell us a little more… like… does it cost anything to teach virtual classes?

VIKI: In my case, it doesn’t cost me any money up front. However, the school does keep a percentage of the profits. Of course, time is money and it does take a lot of time to actually write the lessons and also to communicate with the students, in both answering questions and critiquing homework.

KARON: So all your “expense” is in time?

VIKI: Right.

KARON: You mentioned there are two streams of income that you get from teaching. One is obviously what you’re paid for each student who signs up. What’s the other?

VIKI: Backend sales of products or services I introduce to my students.

KARON: Ahhh! So LVS allows you to sell to your students?

VIKI: ONLY if it’s applicable to the class.

KARON: How much money can be made from the classes, Viki?

VIKI: Well, it depends on the number of students and a couple of other factors, but you could easily get between $500 to $1,000 per 6-week class session.

KARON: Really! Just from the classes? Great! And what are the qualifications for teaching virtual classes?

VIKI: I never had any prior experience before I started teaching. However, I have a high level of expertise as a Web site designer who specializes in search engine optimization designs. I am also highly


computer/Internet literate, which is very important in teaching online classes. What I did was I wrote a few lessons and sent them to the owner of LVS to review. She felt that they were very well done and spoke to the students at a level they could learn at. I was invited to teach!

KARON: Super! So as long as you have expertise in your field, and can communicate well in writing, you’re likely to be accepted at LVS *if* they have an opening?

VIKI: It’s very possible.

KARON: Now, let me ask you this. How do you introduce additional products/services to your students?

VIKI: I recommend additional products and services that compliment what I’m teaching in the lessons. I only recommend products that I own or services that I personally use or have used in the past and feel will truly benefit the students. I would never feel comfortable just shouting about every affiliate program on the ‘Net in order to make a few extra bucks. In the final lesson, I provide the students with a checklist that outlines all the resources that I have recommended throughout the course.

KARON: And how receptive are they?

VIKI: Those who are really serious about learning and wanting to take their skills to a higher level are the ones who are most receptive. They will often ask a few questions about the product/service, which gives me the opportunity to “sell” it to them by stating the benefits again.

KARON: And does it work? What’s your conversion ratio?

VIKI: Yes, it works well! I average about 10%.

KARON: Excellent! So – rather like ebooks, you get the opportunity to write one set of lesson plans, teach someone new skills, get paid for the class itself, and benefit from backend sales of appropriate affiliate programs. Sounds great!

VIKI: I love it! It’s a fun way to get to know people and make some additional cash from two sources at once.

KARON: Thanks for the unique insight, Viki. I really appreciate you giving us the ins and outs of virtual classes.

VIKI: Glad to do it!


About the Author

Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at
join-businessessentials@lyris1.listenvoy.com or visit her site at http://www.ktamarketing.com

 

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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