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Follow Up And Turn Prospects Into Clients
Follow Up And Turn Prospects Into Clients Copyright (c) 2002 by Angela Booth How long does it take to get a client? First, the client has to become aware that we exist, and then that we can solve his problems with our products or services. That...
How To Make Time For Your Home Business!
Almost everyone needs or wants more money coming in, and with this desire most would like to start some sort of extra income-producing project. The trouble is, not many of these people seem able to fit "a second job" into their time schedules. ...
Internet Promotion: Ezines
One of the more important things that you can do to generate return visits to your web site is to publish an e-newsletter (or e-zine). Give your visitors a chance to subscribe on your home page, and you've got them for life! That is, as long as...
RELEASE RELEASE: Getting Your Press Release to the Media
Each day newspapers, TV, radio, and ezines hand out millions of dollars in FREE publicity. If you have a good story or good information to share, an editor somewhere will jump at the chance to use your material. Your name and ideas can be spread to...
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During the summer Olympics I watched the men's and women's hurdles. I'm always impressed by these athletes' ability to run at full speed and leap the hurdles without breaking stride. But each time I watch this track event, I have the same...
 
Customer Preferences in Online Advertising-Part 2 of 3

In part one of this series, we discussed the fact that
studies show information leads over entertainment. We
discovered that Web site visitors are primarily looking
for information, and therefore, ads should be more
information-oriented.

The second of the three discoveries in the Jupiter
Communications (www.jup.com) survey that I will
comment on is the discovery that some online advertising
is seen as an extreme annoyance. Let's be sure your
ads aren't included in that group.

What They Hate
No one likes to be bombarded with advertising. We all
see it everywhere we go. It's on television, the radio,
billboards, and even grocery story carts for goodness
sake. However, online advertising is viewed as the
most aggressive.

Jupiter found that 49% of those surveyed said online
advertising was the most intrusive of all. Many were
willing to tolerate ads in broadcast or print media,
probably due to the fact that they could leave the room,
change the station or turn the page. However, online
ads hold an extremely negative reputation.

From my experience, this is most likely due to the fact
that online ads often have a "used car dealer" air to them.
I have seen many that look like they're all produced from
the same template.

These ads promise the sun, the moon and the stars.
They scream about why you simply must buy the product
or service. Then, to make it worse, the site captures your
email address and you receive hundreds of email
advertisements via an autoresponder that apparently has
no end.

The Worst Possible Ads
The worst offender is pop-up ads. These are the
advertisements that pop onto the screen as you click
through a Web site. They advertise specials or offer
subscriptions to Ezines, etc. Once thought to be a
tremendous sales tool, these ads have become
increasingly offensive.

Sixty-nine percent (69%) of those in the Jupiter survey
viewed pop-up ads negatively. Almost 25% found them
so


annoying they would completely avoid sites that used
them. That's a powerful statistic. Can you afford to have
25% of your Web site traffic never return simply because
you employ pop-up ads?

What We Can Do To Make It Better
So, now that we know what our site visitors hate, how
can we adjust our advertising in order to please them
(and make them buy)?

Here are some recommendations to consider when
creating your next piece of advertising:

1.Don't do "anything and everything" to get the
buyer's attention. Everyone that comes to your site
isn't going to buy. The harder you try to get their
attention and force them to read your ad, the harder
they will try to escape.

2.Remember from Part 1 in this series, site
visitors are looking for information primarily. Include
your ad along with other, useful information. Perhaps
you might try offering a free report or article that
provides information the visitor can use. At the bottom,
insert an advertisement for a product or service you
offer that can help them further.

3.Don't use pop-up ads.

4.Keep your target audience in mind. Business
people aren't going to have the time or inclination to
participate in game-type ads. On the other hand,
teenagers love them. If your target group is younger
people, games might be the thing for you. Design
your ad to meet the preferences of your target
customer.

Using these suggestions will help your ads be more
readily received - instead of avoided at all costs!

In Part 3, the final article in this series, we'll look at the
behavioral aspect of online advertising and discover
what characteristics and traits should be kept in mind.

About the Author

Karon is Owner and President of KT & Associates who offers
targeted copywriting, copy editing & ghostwriting services.
Subscribe to KT & Associates' Ezine "Business Essentials" at
BusinessEssentials-subscribe@topica.com or visit her site at
http://www.ktamarketing.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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