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7 Quick Marketing Tips To Uplift Your Profits
1. Publish an ezine. Your ezine will help you to stay in touch with your visitors, sell your products, and promote affiliate programs you've joined to your subscribers. Get more people to join your ezine by offering a bonus for subscribing...
Creating Sales Letter Lists That Make Your Customer’s Drool
© 2002 Karon Thackston http://www.copywritingcourse.com You’ve seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like: ·THE most...
Public Domain and Private Label Content
There's so much public domain content available all over the internet, with Master Resale Rights available and sites springing up left and right with Private Label articles you can use to create your own products, but what do you need to bear in...
Selling To Women - Selling To Men - It Isn't the Same
Selling To Women - Selling To Men - It Isn't the Same Now let's not fall into the old style car salesman's trap of believing that men are interested in what goes on under the bonnet and women are only interested in what colours you can get and...
Use a List-server to Distribute Your Newsletter
Reprintable Article: Permission is granted for the following article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and...
 
"Confessions of an Info Junkie"

I love the Internet! Information about any topic that
piques my curiosity is just a few clicks away. Ezines on
almost any topic are available to all.

Yes, I have to admit it -- I Am An Info Junkie. It has
become an addiction. I subscribe to dozens of ezines and my
browser's bookmark list is huge.

Today, I fired thirteen ezine publishers.

It was hard. I didn't want to let go of those threads to
information sources, but they all made the same mistake.

Maybe you were one of the thirteen.

Maybe it wasn't just a mistake. It is more like a cardinal
sin on just plain ignorance.

Your ezine/newsletter didn’t contain any news.

There was not a sentence of content in it. You and the
other twelve publishers have not provided a lick of content
for weeks or even months. I have been hoping that “maybe
the next issue will be the one…”

That next issue that contained the content I was hungry
for never came. Yes, your ezine was always there right on
time. Yes, I even received your bonus editions.

You flooded my RSS reader and my email box with ads.

I realize that we are all in the business of trying to
make a buck or two and I can accept a couple of ads if I
get my info fix. Ads support your ability to provide
content and we info junkies of the world can tolerate that.

Your cardinal sin was to send ads to me without content.

That, my friend, is spam. That is why I clicked on the
“unsubscribe me” link and fired you.

Anyone who has been in the Internet Marketing business for
more than five minutes has memorized this mantra:

THE MONEY IS IN THE LIST

(I could go off on a tangent about ebook authors who hired
copywriters to provide wonderful


sales copy for horrible
ebooks that I have bought, but that is a rant for a
different day.)

Back to this rant.

If you want the privilege of feeding ads to my RSS reader
or dropping them in my email box, please have the decency
to feed my addiction – I get real cranky if you make me go
into withdrawal.

Wrap your ad in some decent content!

Consider this – if you have no list, you’ll have no money.

Do you wonder why your ezine has such a low response?

Is it even being read?

Here’s another info junkie confession –

A lot of us are lazy! (I know … that is an earth-
shattering fact you never thought of … LOL)

It is much easier to click on “delete” than it is to
search the fine print for the unsubscribe instructions.
Lots of us have those cool email clients like Thunderbird
that let us click a “Junk” icon and never be bothered by
your spammy ads again.

It is sad.

A world full of info junkies that like to buy good stuff
from the ‘net and a world full of Internet marketers that
want to sell stuff – it looks like a match made in heaven.

You blew it. You and twelve of your colleagues.

You lost your focus. You forgot that the info junkies of
the world provide your Internet income. We are your
customers. Without us, where would you be?

Just give us our fix. Put some content in your ezines and
we’ll stay on your list buying more than we can rationally
afford forever.


About the Author

John Gilger is a professional copywriter and technical writer that has been paid to indulge his writing habit for more years than he cares to admit. More info is available at John Gilger, Freelance
Wordsmith,

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
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EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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