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5 Common Mistakes New E-zine Publishers Make
Everyone's finally catching onto the idea that publishing an e-mail newsletter (or "e-zine") is a super way to market their businesses. But unfortunately I still see many people making the same mistakes that could lead to losing subscribers, and...
How To Build Your Business
Article Title: How to Build Your Business Author Name: Joanne Victoria Contact E-mail Address: mailto:joanne@joannevictoria.com Word Count: 587, including signature box Category: Marketing Copyright Date: 2002-2004 ~~~~~~~~~~~~~~~~~ Publishing...
Increase Web Site Traffic by Writing Your Own Ezine Article
In my previous article (Part 1 - www.isitebuild.com/writearticles) we discussed the 7 ways to benefit from writing an ezine article. Part 2 will cover the formula and format you can use to write your own article as well as provide valuable...
Profit From Reading
by Raymond Johnston Jr. A while back my youngest son came to visit for a few days. He and his family arrived late one night and after visiting for a couple of hours, we all turned in. The next morning when he came down for his caffeine jump...
The Importance of Writing Good Web Site Sales Copy
The Importance of Writing Good Web Site Sales Copy Judy Cullins c. 2003 All Rights Reserved. Many small businesses fail because their owners don't pay enough attention to sales copy. Especially Online. The biggest mistake? Sales copy that doesn't...
 
Consider Consumer Psychology

Consider Consumer Psychology
Darrin F. Coe, MA

In your marketing efforts, be they on or offline, it’s wise to consider the psychology of the consumer you are targeting. If you’ve done your homework you’ve developed a profile of your ideal customer and how your unique selling point speaks to them. Now, as you begin to develop a marketing strategy, writing ad copy, developing radio copy, and creating web copy, it is an understanding of consumer psychology that will help you speak to the consumer.

What is the true need your consumer is attempting to gratify? This is the question you must answer before writing copy or launching advertising. Maslow, would tell us that there are five needs: 1) basic needs; 2) safety needs; 3) social needs; 4) self esteem needs; and 5) self-fulfillment needs.

Along with this information consider that in “The Ramsey Report” published recently by eMarketer.com, we are told that consumer “empowerment” is one of the factors driving the continuing boom of online commerce. Consumers perceive themselves to be in the consumer driver’s seat when they are online. They can block popups, can spam, and surf away from site that they dislike. They feel as if they are no longer at the whim of the marketing magicians.

This does not surprise me given that recent research would also indicate that online users tend to suffer from depression, low self-esteem, and loneliness. The internet addresses these issue through empowering them and giving them a perception of control.

Now, as a marketer it is up to you to use this information to speak to the needs of your consumer. Consider someone marketing heart-rate monitors. Whether in a retail sporting goods store on online, what need are you really fulfilling by selling heart-rate monitors? You can assume your client has some athletic training; perhaps they are detrained and attempting to recover their fitness? Perhaps they are an average athlete attempting to go to the next level of athleticism? Or maybe they are recovering from an


illness or injury and are working with a personal trainer?

This consumer is dissatisfied with their current state of existence. They want to perceive themselves in a more positive light. This consumer perhaps has low self-esteem and is depressed because of their poor level of fitness or perhaps they are dissatisfied with their level of athleticism because they know they can excel beyond where they are currently. The bottom line is they are dissatisfied with themselves, with their social image, and with their level of achievement.

With this in mind you’re not selling heart-rate monitors, you’re selling positive, and encouraging feedback. The heart-rate monitors tell the consumer that they are achieving and meeting their goals. The heart-rate monitor gives positive feedback and brings pleasure to painful exercise. The heart-rate monitor brings satisfaction to a dissatisfied outlook. What you’re really selling is pleasure in the midst of pain.


This is what I mean by understanding your consumer’s psychology before you begin marketing and advertising. With the above analysis, someone selling heart-rate monitors can develop a marketing campaign that speaks directly to the heart of the consumer and hopeful turns more prospects into purchasing customers.

Take the time to analyze the true needs of your consumer and how your product meets that need before you begin writing your and developing your marketing and you’ll be at a distinct advantage over your competition.

Darrin F. Coe, MA holds a master’s degree in psychology and works as a mental health professional, wealth building advocate, weekly columnist, and author. His latest information product is “Consumer Thinking Exposed” available at http://dcoe1.tripod.com. Contact him at coe@ris.net or subscribe to the Darrin Coe Ezine at http://dcoe1.tripod.com


About the Author

Darrin F. Coe, MA is a mental health professional and author of the special report, "Internet Consumer Exposed" available at http://dcoe1.tripod.com/exposed1

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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