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Case In Point: Getting 24% ROI On Email Campaigns
by Karon Thackston © 2002 http://www.ktamarketing.com So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don’t often hear are the intimate details of how these people work...
Eight Tips for Ezine Writers
Have you ever wondered why Ezine Articles have become one of the most effective marketing techniques on the Web? The reason is quite simple. People very rarely go online looking for something to buy. They go online looking for information - free...
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The...
Seven Ways to Keep Earning After You’ve Completed the Sale
So you’ve just sold another digital product; things are going great, right? Well, they might be, but unless you separate yourself from the crowd, you’re probably still leaving money on the table. Here are seven simple ways to keep the money coming...
The End Of Marketing
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
 
Little Known Secrets To Increase Ezine Ad Response Ten Fold Automatically!

There are 1000's of ezines out there. So You ask...

"which ones do I advertise in?"

You must find ezines with what I call "active readership".
Active readership will lead to a higher response rate for
your ezine advertising. Everybody wants and needs this for
their online business to be a success.

Use the following secrets to explode your response rate
and you will be able to negotiate for lower ad rates at
the same time.

Little Known Secret #1: Find a list that you would like
to advertise in, go to that site and look at how the e-mail
addresses are collected.

Your prospects are intelligent people! Something that we
know about the behavior of surfers, they are hesitant to
make a decision. Fearing spam they hesitate to fill out
forms with their paid for e-mail addresses. They will find
out anyway to subvert the system and still get their
freebies.

Anywhere from 75%-90% of ezine subscribers will type their
free e-mail addresses on these forms. Many times these are
throw away addresses, which may never be checked again.
Your ad may never be seen! Okay, so what are effective
ways to get high quality prospects that are active on the
net. More importantly "prospects that will see your ad"

Go here...

http://www.sell-your-site.com/subscribe.html and examine
how taking away a subscriber form and placing just a button
adds more "active readers to a newsletter". Once prospects
click on the button the publisher gets subscribers dial-up
account address.


Everybody checks their paid for accounts
at least once daily maybe even more. More importantly,
these newsletters are read and thusly your ad will be
ultimately seen!

Little Known Secret #2: Does The Newsletter Go out Monthly
Weekly, or Daily?

The frequency of the ezine is immensely important to the
ads effectiveness. How many times a month a newsletter is
published is a good indicator as to how the ezine is
perceived from the readers standpoint.

An ezine published once a month will get deleted much more
often than a weekly ezine. Why? Sometimes a reader just
forgets they are a subscriber of the ezine, sad but true.
An ezine that is published more often with great content
will be one of the best bets. Also look for daily ezines
to advertise in, these have an active readership and more
active buyers in this group.

Now, how are these secrets going to help me? if there is an
ezine that does not have these things going for it. E-mail
the editor and negotiate with him or her. State the above
facts and if your ad goes over well i.e. gets a lot of high
quality responses, you will most likely advertise many
times in the future. Ask for a discount of up to 50%.

Ezine editors love repeat customers! When looking at the
actual price of the ad you now have some great information.
Now go out and negotiate!


About the Author

Nathan Lynch is editor of the "Sell-Your-Site Like Crazy"
Ezine. http://www.sell-your-site.com Reach him at
mailto:info@sell-your-site.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 3 what is content

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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