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Do You Play Hit and Miss With Your Marketing?
Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business. Why? Because you probably *won't* do much, if any,...
Doublers The New Era for Making Thousands!
Doubler Mania! Is it the Real Deal? Once again we find ourself in the mix of a new erra, Doubler programs are launching everywhere and people are flocking to them to get the chance to get the glory that they have been looking for in the...
Guaranteed Ways to Build Up Your Ezine List
Want your ezine list to catch fire and really start to fill up? Jenna Glatzer took her own list from the hundreds all the way to 75,000 in 7 years by simple, steady marketing, and using many of these techniques. (Jenna bought only 4000 opt-in names...
Is Your Ezine A Wealth of Information or A Sales Trap?
by Karon Thackston © 2002 http://www.creatingezines.com Ask successful ezine publishers what draws subscribers to their ezines, and you’ll be told one very important thing. Content, content, content. However, many would-be ezine publishers focus...
Up Your Income Next Week: 13 Ways to Have a Sale
Up Your Income Next Week: 13 Ways to Have a Sale by Alexandria K. Brown, "The E-zine Queen" Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my...
 
Creative, Inexpensive, and BIG Value Marketing Gift Ideas

"Tis the season to be jolly!" A great attitude is easy to
have when you design your gifts with a lot of thought and
don't allow the experience take you to the cleaners.

One of the traditions I like at this time of year is
remembering all the people that were there for me this past
year. Especially those that didn't receive anything in
return for it -- in the smallest or largest way.

Meaningful gift giving does not have to be expensive. In
fact, some of the most precious gifts are the ones that cost
very little, but mean a great deal because of the time and
effort it took to select, or create, and mail.

Here are eight ideas I have used over the last few years.
You can use these as Christmas gifts; add them to your
"leave-behind" marketing package, a referral thank you, or
"thanks for helping me" gift.

It does make a difference if your logo or advertising
information is on the gift. It does affect the perceived
value on their part and can make a difference in your
relationship. Make the choice to add your information or
leave it off with their perception in mind. Remember,
marketing is all perception and not product or service.

1. Purchase discontinued note card sets from Hallmark and
other card shops during the year. If you call and ask your
nearest store as to the time of year when they discount
"previous season" items, they will gladly tell you. You can
save from 50% to 75% on these items.

2. Create a logo candy jar. You can purchase candy jars
with different seasonal markings. Then create a stencil
with your company logo or web site address (I prefer the web
site address). You can buy the stencil supplies and the
empty candy jars at your local craft store like MJ Design,
Michaels, or online. They sometimes have the mailing boxes
to match. Add a bow with your business card. Keep the jar
nice so they want to keep it out in the open for that
season. Jars for the Easter season are great with the
miniature eggs in them and are not likely to get completing
jars from other suppliers. After dinner mints are great for
the contents. If you return frequently, bring a refill with
you.

3. Give a business journal. Borders and Barnes and Noble
have all sorts of sizes and designs. For business journals
or marketing journals, I usually buy the 8 ½ x 11 size
(usually under $10) at Borders and then I write three or
four marketing ideas in the journal that specifically apply
to them.

4. Give a gift they can take home to their


child(ren).
Most business or marketing gifts are for everyone at the
company or for them. Sometimes giving without a "marketing
angle" attached increases the impact. Especially if you
remember their child’s birthday.

5. Create a family cookbook with 10 or so of your favorite
(or personal family) recipes. Add your contact information
on the back. Use the software, Clickbook
(www.clickbook.com) to transfer it from your word processing
software into a real nice booklet fast and easy.

6. Give them a subscription to one of the favorite
magazines. I love writer’s magazines and writing, so
receiving something I am so passionate about along with the
gift of learning is perfect for me. If you get two, call
the company and turn it into a two-year subscription. You
can add to your card this idea if they already have a
subscription. Do they have a hobby? Do they have a goal or
working on a particular project? There are tons of
magazines out there. You can also add to the card a list of
web sites they can find more information on the topic. You
can send a card with the subscription information in it
separately so they know to expect it and to contact you if
they don’t receive it.

7. If you have great penmanship or creative on the
computer, buy blank note cards and add their name on the
front of the each card, like "From the desk of..." "A
personal note from..." The fact that you took the time
always makes an impact. Want to add a little more? Place
a stamp on each envelope for them.

8. If they have a home office and you are into crafts,
cross-stitch a wall calendar holder. It has a hook, nice
border that shows past the large calendar size and business
card sewn in with a place for them to hang their favorite
wall calendar or you can send them a calendar with it the
first year.

It is normal to value the gift to the value of the
client/customer. You can just send everyone the same gift
or you can match the gift value to the value you received
from him or her.

Don’t forget your bartering exchanges or the people that
just "opened your doors."

Author: Catherine Franz Word count: 885
(c) Copyright 2003, Catherine Franz. All rights reserved.

About the Author

Catherine Franz is a marketing industry veteran, a Certified
Business Coach, Certified Teleclass Leader and Trainer,
speaker, author. For daily, weekly, and monthly marketing
nonfiction writing and deliberately creating ezines:
http://www.AbundanceCenter.com. 703-671-5677

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • johnny appleseed a lesson in sowing and reaping

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