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10 Explosive Ways To Turbo-boost Your Sales
1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic. 2. Offer something that is really free. If people go to your site and what you said was...
Defeat the Frustration Demon - Pep for 2002
Now having been marketing on the web and providing a viable service to Netzines for 3 years. As I look back in retrospect. I consider myself lucky in having survived the demon of frustration. I saw its ugly face many times in the beginning. Also...
It's A Good Thing Internet Marketers Don't Swallow Swords
I'm afraid Internet Marketers are an extremely unfocused group of individuals. I know I can be anyway, and from what I've heard from others, it seems I'm not alone. I don't think there's any one of us marketing online that didn't get suckered in,...
Popping Up For Profitable Results
Pop-up windows are those little windows that automatically pop up at the same time when you are trying enter or exit a web site. Many webmasters use pop up windows to display ads or subscription instructions to their ezine. Many marketers do...
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and not see what you have accomplished or how you have grown over the past year. Even marketing experts have difficulty nailing down time to market. I too fritter away time at trivial tasks like...
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35 Quick Tips for Writing A Press Release
35 Quick Tips for Writing A Press Release
Layout
1. 1-2 pages in length.
2. Double-space.
3. 1.5 to 2 inch margins.
4. Use company stationary with logo and slogan.
5. Avoid bright or dark-colored paper.
6. Center "News Release" at top.
7. Place a "release date" under "News Release".
8. On second page, type "page 2".
9. Use company stationary with logo and slogan on page 2.
10. Leave out "release after" date on second page, all
else should be the same.
11. At end of press release, type "-30-" or "# # #".
12. Include both black & white, color, and a variety of font
sizes (but no more than four).
Format
13. Inverted pyramid (biggest point or major message first).
14. Straight to the point at the beginning.
15. First and second paragraphs devoted to your main
message.
16. Secondary information comes AFTER main message.
17. No pussyfooting around, be clear up front, at the very
beginning.
18. Don't go on and on.
19. In the third section, establish a connection with you.
20. Use a problem/solution format.
21. Comparing and contrasting ideas can be inside the
problem/solution format.
22. Be careful of your facts, spelling and grammar
23. Only one news release per e-mail or
envelope.
Information to Include
24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and How elements.
Their order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they can be accessed
in press section of your web site. No stock images.
28. No cover letter.
Distribution
29. Don't send press release out in a mass e-mailing
30. Don't pester contacts
31. Editors will not distribute anything sloppy, difficult
to read, or understand.
32. Mail release by first class mail.
33. Don't use any type of labels, including your return
address.
34. Add "PRESS RELEASE" and "Release Date:" on outside of
envelope.
35. Places to send press releases: writers@[magazines];
writers@[newspapers]; trade journals in your industry;
print magazines on the topic; online agencies that
distribute news releases.
(c) Copyright 2004, Catherine Franz. All rights reserved.
About the Author
~*~*~*~ Resource Box ~*~*~*~
Catherine Franz, is a certified life and business coach
specializing in marketing and writing,Internet and
infoproduct development. For other articles, and ezines:
http://www.AbundanceCenter.com.
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