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3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog
Did you know that there are free ways that you can get links back to your blog overnight? That after a few days they can number in the hundreds? No matter what you market on the internet at some point you'll face the issue of increasing the number...
How To Use Ezine Articles To Promote Any Product, Service, or Affiliate Program You Choose, in 5 Easy Steps
By Henri G. Schauffler
Do you have a great affiliate program or website all ready to go, waiting for the customers to come? Are your family and friends getting anxious, waiting for your new project to start breaking through? Then be sure to...
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't. It does, however, help...
WHAT I'VE LEARNED FROM MY SUBSCRIBERS
WHAT I'VE LEARNED FROM MY SUBSCRIBERS As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their...
Your Target Audience – Who Are They & What Do They Want?
by Karon Thackston © 2003 http://www.copywritingcourse.com It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I’m writing to in order to create a message that will bring a response. But...
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35 Quick Tips for Writing A Press Release
35 Quick Tips for Writing A Press Release
Layout 1. 1-2 pages in length. 2. Double-space. 3. 1.5 to 2 inch margins. 4. Use company stationary with logo and slogan. 5. Avoid bright or dark-colored paper. 6. Center "News Release" at top. 7. Place a "release date" under "News Release". 8. On second page, type "page 2". 9. Use company stationary with logo and slogan on page 2. 10. Leave out "release after" date on second page, all else should be the same. 11. At end of press release, type "-30-" or "# # #". 12. Include both black & white, color, and a variety of font sizes (but no more than four).
Format 13. Inverted pyramid (biggest point or major message first). 14. Straight to the point at the beginning. 15. First and second paragraphs devoted to your main message. 16. Secondary information comes AFTER main message. 17. No pussyfooting around, be clear up front, at the very beginning. 18. Don't go on and on. 19. In the third section, establish a connection with you. 20. Use a problem/solution format. 21. Comparing and contrasting ideas can be inside the problem/solution format. 22. Be careful of your facts, spelling and grammar 23. Only one news release per e-mail or
envelope.
Information to Include 24. Newsworthy information, not sales copy 25. All the Who, What, When, Where, Why and How elements. Their order depends on level of importance. 26. Enticing headline which summarize the material/news. 27. Photos if available, or where they can be accessed in press section of your web site. No stock images. 28. No cover letter.
Distribution 29. Don't send press release out in a mass e-mailing 30. Don't pester contacts 31. Editors will not distribute anything sloppy, difficult to read, or understand. 32. Mail release by first class mail. 33. Don't use any type of labels, including your return address. 34. Add "PRESS RELEASE" and "Release Date:" on outside of envelope. 35. Places to send press releases: writers@[magazines]; writers@[newspapers]; trade journals in your industry; print magazines on the topic; online agencies that distribute news releases.
(c) Copyright 2004, Catherine Franz. All rights reserved.
About the Author
~*~*~*~ Resource Box ~*~*~*~
Catherine Franz, is a certified life and business coach specializing in marketing and writing,Internet and infoproduct development. For other articles, and ezines: http://www.AbundanceCenter.com.
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