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Discover how to create ads which give incredible results!

Many people decide to spend a lot of money putting their advert all over the internet in the hopes that their web traffic will sky-rocket. Most people end up disappointed. This is usually due to the fact that their ad is just not appealing enough to a scrolling browser. The key to creating an advert which is constantly clicked on can be found by fulfilling these 4 criteria:

-Getting the reader’s attention
-Getting the interest of the reader
-Sparking desire within the reader
-Getting the reader to take action

Getting the reader’s attention

This is often the hardest part. Increase the chance of getting a reader’s attention by having a large headline, which is short and to the point. Make it simple so that the reader knows exactly what he or she is looking at and make it sound exciting. Arousing excitement in a reader will encourage them to read further into your ad. Your headline should use very positive, catchy words too. Words such as ‘profits, breakthrough, discover, guaranteed and exclusive’ all sound attractive to a reader. Apart from the headline, make sure your ad is well formatted and is spread out, with not too much information crammed into a small space. If you can, try to use a unique font which will stand out because you have to bear in mind that your ad may not be the only one on the same page. A unique font will get readers’ attention over other ads.

Getting the interest of the reader

Once you’ve done the hardest part; getting the attention of the reader, it is essential that you keep the attention of the reader by interesting them. Tell the reader about what is in it for them. Tell them how your product or service will make their life better. If you can, try to make it sound as though your product or service will make the reader’s life easier. People love to know about what will save them time and effort. Tell people about how your offer is unique and of the best value possible. People like knowing that they’ve got the best value for money and so one of the key purposes of your ad is assuring people that better value for money can be found nowhere else. Tell readers that satisfaction is guaranteed. This puts them in a win-win situation and this is the position that they like being in. They will immediately warm to your offer and will start thinking very seriously about your offer.

Sparking desire within the reader

By this stage you are close to getting the reader to take action. However, the reader will need just a little bit extra to persuade them to buy. You need to provide this, and make your offer sound extremely


impressive. One of the best ways to spark desire within your reader is by making your offer sound exclusive. Make it sound like there is nothing else on the internet that compares to your offer. This will make the reader feel like this is an offer just too good to miss. Alternatively you could use curiosity as a motivation for the reader buying your offer. Do this by telling the reader about your offer and using phrases such as ‘ultimate secrets will be revealed’ and ‘discover the hidden ways’. Offering added bonuses is also another very effective way of giving that extra bit of motivation to a reader to take action. Ebooks make very good bonuses because they are cheap to produce and easy to send to a customer. Using a ‘mystery bonus’ is a great way of arousing readers’ curiosity so that they buy.

Getting the reader to take action

Once your reader has decided to take action, they need to know how to contact you and how to order. Make this process very easy for your customers. If the process of ordering is long and complicated, this will look unprofessional and could lead the reader to lose their trust in you. Within your ad, include your email address, your website URL, and all other information that the reader might need to place an order. I thoroughly recommend including a phone number too, because when people have problems ordering they want to talk to someone about it and they do not want to have to wait 24 hours for an email response.

And then you’re there, your ad has brought you a sale. Just keep swapping different ads around and keep trying new things. See which ads bring in the most sales. This way you will know what type of ads to use to make the most profit. Remember, creativity is a very important part of online success.

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For more information on this subject or about making money online go to http://www.info-ebooks.co.uk. 100s of free ebooks and software products are also available at this address.

Feel free to use this article on your website or in your ezine so long as it is not altered or modified in any way.

Thank you for reading

William Johnston

About the Author

William Johnston is owner of http://www.info-ebooks.co.uk

For 100s of free ebooks and software products about making and developing a successful intenet business - Click here

 

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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