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Advertising Is Dead! Viva le SEO!
The King is dead! Long live the King! The death of Louis XIV. was announced by the captain of the bodyguard from a window of the state apartment. Raising his truncheon above his head, he broke it in the centre, and throwing the pieces among the...
Internet Marketing Success the Easy Way
Are you tired of site after site that promises the moon and delivers ... well, let's just say they under-deliver. If so, I've got very good news for you today. It's not a secret formula. It's not something I discovered and keep locked in a vault in...
Is Running A Membership Site Right for You?
© 2004, John Calder http://www.TheEzine.net Surf any of the marketing forums, and you're almost certain to see posts about membership sites. Marketers are asking if their idea is a good one, how to control access, how to integrate billing, and so...
Most Effective And Most Inexpensive Ad
Probably you presume that I will write about eZine ads. No I wont. Even though they are effective and inexpensive, they will come only after you successfuly accomplish the most important ad in Internet Business - your own Web page. What? You...
Net Marketing: A Passion Or An Obsession?
It had been a long day. I'd started at 4 a.m. reading and sifting through a mountain of emails; placing ads in ezines; researching new ezines to place more ads; writing an article; editing two other articles; and just trying to learn a few things...
 
No Marketing Required



A few years ago I lived in a tourist community. During the peak season nearly 120,000 people were crowded on my little island on the Atlantic coastline. There were literally 150+ restaurants but only one that I knew of never, never advertised – anywhere.

It was not large or overly elegant in décor. And because town laws forbid neon lighting, that was not the attraction either. Even the parking lot was minimal often overflowing into neighboring businesses.

Yes, the chef was talented and the menu selection was the best. Charley didn’t offer the popular “early-bird” specials every weekday and drinks were never discounted for “happy hour”. His doors opened at six every evening and the dining rooms were full an hour later. They were all early – and his customers were all happy!

But consider this – shouldn’t all businesses, even restaurants, advertise on a continuing basis to keep up with competition? Offer incentives and menu specials? Why would Charley’s be the exception? Is it possible to have supply and demand in perfect balance? Would marketing therefore increase demand, thus causing his service to suffer?

As restaurants go, this is the point where most of them up and move to larger, more lavish quarters, hire more staff only to find out that business-as-usual just isn’t what it used to be. Charley never fell for that mistake. He still operates a tight business – no marketing required.

Sadly, we cannot apply this to our Online Business.


Even the dotcom millionaires who made their bucks in the 90s when competition was minimal, produce a constant flow of eBooks and Reports. The bigger their name, the bigger their price tag however, and that tells me you will pay if you have been properly indoctrinated. Much is poorly written and most is merely regurgitated garbage.

You can certainly automate 90% of your marketing, and bring your efforts as close to zero as possible.

*run your own FFA page with an automatic message to every person who posts

*design a template for your Ezine, and spot-fill it each week with new material

*start writing Articles and forward them to an article submission service

*set up your own website with your own domain name

*put a Resource page on your website offering all of your programs

*submit your website to a Search Engine submission service

Once in place, this strategy should allow you days away from your computer if needed or desired. It’s always a good practice to spend some of your “away” time reading Internet updates. New technology can leave you behind unless you stay in the know. The best sources for this are free (or fee) subscriptions to factual Newsletters that come right to your desk.

© 2004 Esther Smith


About the Author

Esther Smith is editor of Partners-For-Profit Newsletter and publisher of ThePermanentVenture.com
clendon@thepermanentventure.com/newsletter.htm
editor@thepermanentventure.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
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The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
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e-zine-list: John Labovitz's e-zine-list
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Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
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Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
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Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
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EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • how to use your google api key as your secret weapon part two

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

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  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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