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Interview With An Ezine Marketing Pro: Alexandria K. Brown
Take the time now to plan a quality publication from the start, and you’ll be amazed at the long term benefits.
Joshua: I've been very much looking forward to this, Alexandria. Can you start by telling us a little about your Internet...
Listen Your Way To Sales Success!
You have permission to publish this article in your ezine or on your web site, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. "Listen Your Way to Sales Success" There are many factors...
Little Stocking Stuffers for You, Your Friends, or Your eZine Readers
We know you’re always looking for nice little things to tuck into your eZine for your readers. Here are some thoughtful and truly FREE little stocking stuffers for you, and for your readers. Here’s a site where you can convert those affiliate...
The Power of Possibilities
Did you know the one thing that holds most people back is the simple fact that they think too small? What separates the average business owner from the super successful isn’t her timing or her resources. It’s her ability to think bigger than...
What Is Your Marketing Telling You?
Marketing is an essential part of building a profitable business. Even if your customers come entirely from one customer telling another, your sales go nowhere unless you have a way to get the word out. But what happens when marketing fails to...
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No Marketing Required
A few years ago I lived in a tourist community. During the peak season nearly 120,000 people were crowded on my little island on the Atlantic coastline. There were literally 150+ restaurants but only one that I knew of never, never advertised – anywhere.
It was not large or overly elegant in décor. And because town laws forbid neon lighting, that was not the attraction either. Even the parking lot was minimal often overflowing into neighboring businesses.
Yes, the chef was talented and the menu selection was the best. Charley didn’t offer the popular “early-bird” specials every weekday and drinks were never discounted for “happy hour”. His doors opened at six every evening and the dining rooms were full an hour later. They were all early – and his customers were all happy!
But consider this – shouldn’t all businesses, even restaurants, advertise on a continuing basis to keep up with competition? Offer incentives and menu specials? Why would Charley’s be the exception? Is it possible to have supply and demand in perfect balance? Would marketing therefore increase demand, thus causing his service to suffer?
As restaurants go, this is the point where most of them up and move to larger, more lavish quarters, hire more staff only to find out that business-as-usual just isn’t what it used to be. Charley never fell for that mistake. He still operates a tight business – no marketing required.
Sadly, we cannot apply this to our Online Business.
Even the dotcom millionaires who made their bucks in the 90s when competition was minimal, produce a constant flow of eBooks and Reports. The bigger their name, the bigger their price tag however, and that tells me you will pay if you have been properly indoctrinated. Much is poorly written and most is merely regurgitated garbage.
You can certainly automate 90% of your marketing, and bring your efforts as close to zero as possible.
*run your own FFA page with an automatic message to every person who posts
*design a template for your Ezine, and spot-fill it each week with new material
*start writing Articles and forward them to an article submission service
*set up your own website with your own domain name
*put a Resource page on your website offering all of your programs
*submit your website to a Search Engine submission service
Once in place, this strategy should allow you days away from your computer if needed or desired. It’s always a good practice to spend some of your “away” time reading Internet updates. New technology can leave you behind unless you stay in the know. The best sources for this are free (or fee) subscriptions to factual Newsletters that come right to your desk.
© 2004 Esther Smith
About the Author
Esther Smith is editor of Partners-For-Profit Newsletter and publisher of ThePermanentVenture.com clendon@thepermanentventure.com/newsletter.htm editor@thepermanentventure.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
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Ezine - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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