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Do I Need A Plan?



It is just an email campaign why have this big marketing plan why don't we just try it and see what happens?

Too many times we go off half baked and then wonder why our marketing efforts are not working. Well we don't have to write a book to have a plan. We just need one that includes the following:

Objectives
Audience Definition
Key Messages
Format
Tactics
Timeline
Budget
Measurement

First, determine what is it that you want the e-mail program to achieve from marketing perspectives. What is it you are trying to achieve by emailing your clients or prespective clients. Are you trying to raise their awareness of your site or product? Are you trying to build a mailing list, get subscribers for your ezine, sell a product or close a sale? Once this is decided you have your objectives. For example you could have the objective of writing an article sending it to 1000 publishers of ezines to ask them to publish your article. Who are you trying to reach? What do you know about them? How would the editors profit from you sending them articles? Editors are always looking for good content and they in return promote your business. Your audiance definition then would be ezine editors. Perhaps you could go to a site like To find ezine publisher addresses, use databases such as: http://www.homeincome.com/search-it/ezine/ to find ezine editors addresses. What is your article about? Search ezines that cover this topic. How many publishers will you submit to in what amount of time? It is always good to target your articles as you would your ads for otherwise maybe a lot of people will see your article but they won't be very interested as they are not an audiance that is interested in this subject.

Next what technology do you need to get these messages out? Are you going to submit them to ezine announcement groups such as:

DISTRIBUTION LISTS
Article_Announce
Subscribe: mailto:article_announce-subscribe@yahoogroups.com
Post an article:
mailto:article_announce@yahoogroups.com

Publish In Yours
Subscribe: mailto:PublishInYours-subscribe@yahoogroups.com
Post message:
mailto:PublishInYours@yahoogroups.com

Free Content
Subscribe: mailto:Free-Content-subscribe@yahoogroups.com
Post message:
mailto:Free-Content@yahoogroups.com

Sub Portal
Subscribe: mailto:subportal-subscribe@yahoogroups.com
Post: mailto:subportal@yahoogroups.com
SITES

EzineArticles.com http://www.ezinearticles.com/ (link fixed 09/18/02 EMV)

Articles (For Success) Zone http://www.mega-success.com/articles/submit.shtml




Marketing-Seek.com http://www.marketing-seek.com/articles/submit.shtml

Idea Marketers http://www.ideamarketers.com/

The UK Marketer http://www.theukmarketer.com/ (link no longer avail. 09/18/02 EMV)

World Wide Information Outlet (WWIO) http://certificate.net/wwio/

http://www.topten.org
http://www.selfgrowth.com
http://www.top7business.com
http://www.WritingTree.com
http://www.writebusiness.com
http://www.dotcom.ca/iw/submissions.htm
http://www.mailbiz.com
http://www.ultimateprofits.com
http://www.TheFreeSearch.com
(link no longer avail. 09/18/02 EMV) http://www.seedyourweb.com
(link no longer avail. 09/18/02 EMV)

INDIVIDUAL PUBLISHERS

Revolution Online
http://www.revolutionteam.com If you write business articles send them to mailto:dean@revolutionteam.com Webmaster, Dean Garrison publishes a weekly ezine and also a print magazine monthly.

WebmasterZine.com
Welcomes article contribution from you. Articles pertaining to website marketing, designing or ecommerce are welcomed. Please submit all articles to mailto:articles@webmasterzine.com Your article headline should be in the email subject line. If selected, your articles will be published on our website or in our weekly ezine.

Do you need software like ezine announce to submit your articles? Or a service there are several services out there that will announce your articles for you to 80 or more directories.

Your budget may help you answer many of the questions above. Smaller budgets may mean you complete a lot of the work in-house.

Finally, establish criteria for measuring the program. An awareness program may call for some baseline research so you'll know how you are doing. How you measure your sucess is measured by what your objective were. Were you looking for increased subscribers to your ezine. Then the measure would be an increase in subscribers. Were you looking for increased traffic to your sales letter? Then did the traffic increase?

Were you looking for more sales then did your sales increase?

The bottom line is this: a little time spent planning your program is important because your sucess rate will increase 300% with a little planning.


About the Author

Judi Singleton is the publisher of Jassmine's Journal there is a free edition and a paid edition to Jassmine's Journal if you would like to subscribe to the free edition go to http://www.motherearthpublishing.com if you want to subscribe to the paid edition go to http://www.motherearthpublishing.com/advertise.shtml and subscribe to the paid edition at the bottom of the page

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • johnny appleseed a lesson in sowing and reaping

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