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BEST WAYS TO PROMOTE YOUR WEB SITE
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DO YOU MATTER TO YOUR SUBSCRIBERS?

Think back to the last really great novel or mystery yarn
you read. Back to one that really impressed you. One that so
grabbed your attention, you are looking forward to the next book
by the same author. If you don't read much, think of a film
that jolted you.

How Much Impact Can A Great Story Have?

While such experiences matter a great deal to those who
enjoy stories, they don't matter much in the longer scheme
of things.

How often do you think of that terrific book or film?
The characters in it? A happening reported within it?

For most, the answer is, "Not often." And then only
fleetingly. You may think of it briefly in relationship to
something you encounter today. Something you read or hear. A
thought or two may come to you while having your morning coffee.
But it does not happen often. Once a week? Twice? Maybe only
once a month?

Why? Because you have a life to live and are busy getting
it done. That book or film, no matter how great, is but one
part of it. And it has no meaning at all when faced with
serious challenges, as when your job performance is in question.

What Impact Do You Have On Your Subscribers?

The short answer is, "Not much." Can you expect to have
the impact of a great novel or film on the readers of your
newsletter or website? Not likely.

If this is so, how often do you think your readers will
think of you? Or your site? The answer here is easy: Not
often, and only fleetingly.

So Why Bother Doing All That Work?

I get flyers from a True Value hardware store in town.
I never look at them, but in a glance I remember Larry, the
owner, and Bill, his second in command, who have been so
helpful to me over the years, and stand ready to assist
me again.

That's the most you can hope from your newsletter. That
folks will remember you and your site. And that you remain
willing to help.

How Many Subscribers Read Your Newsletter?

Not nearly as many as some webmasters believe. Here's my
read on this. There's no data I'm aware of to back me up. It's
all just guesstimating. Based upon experience, that's so. But
certainly not to be taken as fact.

Somthing over half your subscribers delete your newsletter
in every mailing without even opening it.

You Can't Be


Serious?

You bet I am. I'm also being realistic. As stated, people
have a life to live. "STAT News" has little to do with this
fundamental task. If you believe your ezine is different in
this regard, that subscribers cling to every word in every
issue, you're dead wrong.

And There's More Bad News

Of those who do open my ezine, maybe half scan quickly to
the bottom, find nothing of interest, then trash it. Of the
rest, only a few will read from beginning to end. Some, but
not many, may read an article, or part of one, before
trashing it.

What A Dreary Picture

Maybe. But I don't see it this way. It's real. The way
it is. People have lives to live. And my ezine doesn't matter
much in making that happen.

Face it. People don't read all of a newspaper they buy.
Books are often laid aside only half finished. And the TV is
often shut down in the middle of a worthwhile program, when
something that matters more demands attention. Do you really
think your ezine is exempt from such decisions? Get real.

Putting It Into Perspective.

I'm content that those who delete "STAT News" without
opening it, at least have positive thoughts about me or my
site. At least sufficiently positive they choose to remain
subscribers. They'll turn back to reading the newsletter as
time permits, provided they need the information in it. And
they'll return to my site if they find they need the products
and services available.

The same holds for those who quickly scan for something of
interest. Or pause to read part of an article. They'll come
back to reading when they need to. Meanwhile, I've demonstrated
good free information is available. And again, reminded them of
products and services I offer.

Personally, I'm delighted to continue to be invited by my
subscribers to visit each week. And I'm excited when they find
something helpful to them. Further I look forward to a time
when I can help more specifically, with a product or service.

It has never occurred to me to ask for more. If you do
so, your expectations are unrealistically high.

About the Author

Bob McElwain, author of "Your Path To Success" and
"Secrets To A Really Successful Website." For
info, see
Get ANSWERS. Subscribe to "STAT News" now!
mailto:join-stat@lyris.dundee.net

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • johnny appleseed a lesson in sowing and reaping

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