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Atrocious Advertising Detected: Mission Critical!
You know folks, it seems like every corner I turn on the web, I see more and more "yucky" advertising. It's daunting to see the fully avoidable mistakes we're making. And the worst part is, if we would just slow down for a minute and examine what...
How to Attract Clients and Customers with Powerful Self Itnroductions
Want more clients? Forget cold calling and expensive direct marketing pieces. The secret is mastering the art of self introduction. Of course, like everything else, there are tricks involved. The first one requires that you consider yourself a...
Promoting Your Ezine And Recruiting Subscribers
So you're ready to start promoting the publication of your ezine in an effort to recruit subscribers. First of all you will need a webpage a list of free webhosts are here thefreesite.com, if you don't know anything about webdesign you can get...
Top 10 Ways to Promote Your Practice Using an E-mail Newsletter
If you publish an e-mail newsletter, or "e-zine," it's important to realize that it WON'T attract and keep subscribers without offering practical content. If you only drone on about how wonderful you and your services are, your readers won't stick...
Why Write a Sales Letter for Each Product?
Why Write a Sales Letter for Each Product? Judy Cullins c. 2003 All Rights Reserved. Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To...
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Adsense Isn't the Only PPC Game in Town
© 2004, John Calder http://www.TheEzine.net
Since Google announced their revenue-sharing Adsense program in mid-2003, Internet marketers and other webmasters alike have embraced the program wholeheartedly. For content-heavy, non-commercially oriented sites, Adsense revenue is a welcome way to help defer hosting and other costs of running their sites. For marketers, Adsense is yet another revenue stream to add to pages that may already contain affiliate links, info products, and so on. For many marketers, Adsense was the first time they realized that they could make money from pay-per-click (PPC) advertising, rather than just spend money on it!
But there are other PPC search engines who are willing to share their revenues with webmasters who place ads on their sites. For example, Searchfeed has been in business since late 2000, and RevenuePilot has offered revenue-sharing since July of 2002. In addition, the availability of PPC programs has made it possible for many smaller PPC engines to set up shop. Of course, you should always know who you're doing business with, so be sure to learn what you can about the company and who's running it before you do business in a big way
with them.
It's true that payouts from Google's Adsense program are generally higher than from other PPC engines. That's not always true, of course, but it generally seems to be the case. The smaller PPCs do have some unique advantages of their own, that aren't found with Adsense.
For example, most PPC engines will let you recruit affiliates and pay you an override on their earnings. Granted, it's not much, but with enough affiliates it can add up. Adsense only offers javascript display, while some other PPCs offer javascript and XML feeds, as well as real-time search results from a search box. Most PPCs will also tell you how much a click will pay you, while Adsense is very secretive about total earned, payout percentage, etc.
In short, for the sake of diversifying your sources of revenue, take a closer look at the other PPCs for some of your sites.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
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