|
|
Get Traffic & Sales Using Discussion Forums
Message boards, discussion forums and newsgroups can all produce very profitable results for you and your business. Most of us already participate in one or more of these and the more you participate the bigger the benefits to you and your website...
How To Earn A Great, Long-term On-line Income
Everybody wants to make their on-line fortune instantly. We don't want to slowly build our on-line empires. This is what drives many of the ebooks and special reports that I see lately. The question of how do you do it in 30 days or less is even...
The Awesome Power Of Ezine Writing
The Awesome Power Of Ezine Writing by John Colanzi
Ezine writing is such a powerful method of promotion, I have to shake my head and wonder why so few marketers aren't taking advantage of it.
I keep my eye on the announcement lists and the...
Time Saving Tips for Harried Website Owners (or, Going Online While Simplifying Your Life)
It's a situation many entrepreneurs inevitably find themselves in, after the first few months of doing business online. First they build a website designed to attract the attention of millions of people. But when the first of the millions start...
Why should you care about Niche Marketing?
Why should you care about Niche Marketing? Every Web Guru recommends that you find your niche. All the Internet Marketing experts recommend that find a niche market to worth with. Why? What makes fining a niche so important? Everyone knows there...
|
|
|
|
|
|
|
|
Don't Cheat Your Customers Out Of Giving You Referrals
Remember a time when you shared information with someone important to you, like a friend, family member or loved one, about a great deal you got, an awesome experience, a company, service or product that was above and beyond what you ever expected.
Remember that time? Remember how great you felt when they called you up and told you how happy and appreciative they were that you introduced them to that company?
Well, you owe it to your customers to give them the same opportunity with respect to your products or services.
It's important that you understand the power of referrals. Not only with respect to how it benefits you, but how it benefits the people giving them to you, and the people they refer. In essence, it does three important things:
1. It helps your customers better appreciate the benefits and value they receive each and every time they do business with you.
2. It gives them an opportunity to give back to you by way of appreciation they feel for the experience they get from your product or service.
3. It gives them the opportunity to benefit other people in their lives who are important to them.
The critical component of getting referrals from happy customers is really simple: Keep them elated about doing business with you.
I've said this before, and I'll continue to say it again:
"Treat your customers or clients like dear and valued friends."
Why is that important? There are many reasons, but for this purpose it's because "friends tend to do business with friends."
* If someone needed life insurance, I know who to refer them to; my friend Chris at New York Life.
* If someone needed to get a $10+ Million dollar loan for a startup or expansion, I'd refer them to friend Judy at Chandler Financial.
* If someone needed printing services, I'd
refer them to my friend Lynn.
Friends do business with friends, and the more enjoyable the experience they have with you; the more they know you and trust you; the more they feel like they've received more benefit and advantage from you than they could anywhere else, then you've got a referral system that just won't quit.
Now, you may be thinking, "I'm not sure my product or service has elated my customers as much as I'd like it to."
Don't despair. Just start now and ask yourself some questions to get in the mindset of creating a valuable experience for everyone who ever inquires about or does business with you ever again.
* Am I giving the best possible value or benefit I humanly can to my customers or clients?
* Do I genuinely care about my customers or client's best interests and needs at the best level I should or could?
* Am I genuinely thinking about their interests above my own?
Remember, "it's all about them. It's never about you."
One of the greatest forms of confirmation you can give to a customer or client is the opportunity for them to give the same benefit or advantage to somebody in their life who is important to them.
Walt Disney said it best: "Do what you do so well people can't resist talking about you."
Do yourself and your customers a favor: offer them the best damn product or service you possibly can; treat them with respect, like a dear and valued friend; and, give them the opportunity to toot your horn for you and generate more business for you than you can ever imagine.
About the Author
Craig Valine is the publisher of the The AwfulMarketing Alert Newsletter, "Where you learn GOOD marketing strategies by looking at those who do it really BAD." To subscribe his free newsletter, go to: http://awfulmarketing.com/ezinesubscribe.htm
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|