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Ezine Envy!!!
Ok, so you bought a new computer, learned the basics, got yourself a website and are ready for the bucks to come rolling in. You did some advertising with the free classifieds, listed your url in some directories and thought you were all set. After...
It's All in the State of Mind!
Today I am going show you exactly why some your customers may not be buying from you, and what you can do to gain their business. What State are Your Customers in? Arizona? New York? Motivated? Drowning in Debt? Ready to Make a Change? Ready to...
Just One Small Slice of Media Publicity
Take a short break from your daily grind and consider the following questions - Do you spend large amounts of time and money trying to figure out why Google prefers someone else’s site over yours? - Are you on a never ending quest for a magic...
The Biggest Promotion Mistake
Whether you run an online or off-line mail order business one thing all businesses need are customers. So how do you go about getting customers? Well in the snail mail order business you could run ads in business opportunity magazines, or you...
Why are you throwing your money away?
Almost everyday without fail, I come across someone on the internet who drastically underestimates the value of his already existing assets and who simply does not know how to make the most money possible in the shortest amount of time. I have...
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Are You Realistic or Unrealistic?
Are you realisitc or unrealistic about advertising on the Internet? When you purchase advertising, are you realistic in your expectations?
I recently wrote an article entitled "The Age of Now". My purpose was to point out that everyone seems to expect everything NOW. This seems to hold true in advertising also.
For example, I specialize in sending targeted traffic to websites. Customers will come in and order 1,000 visitors. If they don't get any sales, their first reaction is, "Well, this doesn't work. I won't do that again." How realistic is this thinking? Not realistic at all! Why? First of all, 1,000 visitors, 5,000 visitors, 10,000 visitors are all "drops in a bucket" when it comes to the millions of people that are currently online. The more visitors you get, the more people you are reaching. When you order 1,000 visitors, you are assuming that those 1,000 people think the way everybody else online thinks. You are assuming that if they aren't interested, neither will the next 1,000 or 5,000 or 10,000 be interested. That's the same
principle as putting one ad in a newspaper and stopping after that.
What will happen if you give up advertising? Your business will go away! If you advertise in an online ezine and get no responses, do you stop advertising? Do you never again advertise in that ezine? Ezines are adding new subscribers all the time. How do you know that there won't be someone who is interested that you didn't reach the first time? Also, how do you know that maybe you don't need to change your ad?
The main point is, don't give up on your advertising. Advertise anywhere and everywhere you can find. Keep advertising. Try your sources more than once. The more you get your offer out, the better your business will do. It's all about numbers. Advertising is all about numbers. Success is all about numbers. If you believe in your business, do EVERYTHING you can to get the word out!
About the Author
Pamela Geiss owns the successful LotsaPerks advertising agency. She also publishes the LotsaPerks Newsletter. Visit her site today at http://www.lotsaperks.com/visitors.htm
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