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Free Advertising on the Net
Website promotion is fast becoming one of the most debated subject amongst Internet marketers. There are many ways to promote your web site. Some choose opt-in lists, some banner advertising, others choose reciprocal links or ezine advertising. ...
Gone Fishing ???
When I was young, my Dad used to take me fishing. It didn't take too many trips out on that little motor boat to learn that the ocean is a very BIG place. Even though I knew there were millions of fish swimming around, there was no guarantee that...
Lost Time
Lately, there are a lot of articles about how you must publish your own Newsletter if you wish to succeed in your online business. Bunk! It just isn't the "panacea" it is purported to be. Publishing a Newsletter is a lot of work. Over the years, a...
TAG, YOU'RE IT !
Some call them "tag lines"; others refer to them as "catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing. Do you recognize any of these ? : "Like a...
Work For Results
by Raymond Johnston Jr. The internet today comes with promises of wealth and fame. This allows many to dream of riches and notoriety. The opportunity is out there but the fact is that most people don't have a clue how to get there. So many think...
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Are You Realistic or Unrealistic?
Are you realisitc or unrealistic about advertising on the Internet? When you purchase advertising, are you realistic in your expectations?
I recently wrote an article entitled "The Age of Now". My purpose was to point out that everyone seems to expect everything NOW. This seems to hold true in advertising also.
For example, I specialize in sending targeted traffic to websites. Customers will come in and order 1,000 visitors. If they don't get any sales, their first reaction is, "Well, this doesn't work. I won't do that again." How realistic is this thinking? Not realistic at all! Why? First of all, 1,000 visitors, 5,000 visitors, 10,000 visitors are all "drops in a bucket" when it comes to the millions of people that are currently online. The more visitors you get, the more people you are reaching. When you order 1,000 visitors, you are assuming that those 1,000 people think the way everybody else online thinks. You are assuming that if they aren't interested, neither will the next 1,000 or 5,000 or 10,000 be interested. That's the same
principle as putting one ad in a newspaper and stopping after that.
What will happen if you give up advertising? Your business will go away! If you advertise in an online ezine and get no responses, do you stop advertising? Do you never again advertise in that ezine? Ezines are adding new subscribers all the time. How do you know that there won't be someone who is interested that you didn't reach the first time? Also, how do you know that maybe you don't need to change your ad?
The main point is, don't give up on your advertising. Advertise anywhere and everywhere you can find. Keep advertising. Try your sources more than once. The more you get your offer out, the better your business will do. It's all about numbers. Advertising is all about numbers. Success is all about numbers. If you believe in your business, do EVERYTHING you can to get the word out!
About the Author
Pamela Geiss owns the successful LotsaPerks advertising agency. She also publishes the LotsaPerks Newsletter. Visit her site today at http://www.lotsaperks.com/visitors.htm
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e-zine-list: John Labovitz's e-zine-list |
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Splendid E-zine |
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Tattoos.Com Ezine Front Page |
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Welcome To Ezine.Com! |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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