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40 Essential Communications Pieces For Your Sales Arsenal
I often get asked what sorts of sales pieces does a business need to maximise their sales conversions and repeat sales. Well - every business IS different, but here is a good starting point. Generating leads 1. A Yellow Pages ad that sells (if...
Don't Just Advertise, Track Your Advertising!
Advertising is not an exact science, so you need to give yourself every advantage, when it comes to determining where to spend your budget! When you place your Contact or Autoresponder info at the end of the ad, do it so it's a simple clickable...
Free And Paid Ezine Advertising
Advertsing on the internet can often be a confusing process especially for someone fairly new to the internet. Its knowing where to start and when to advertise/market your product or program.
I have always found advertising in "Ezines" to be a...
The Internet and Beyond - Mean Business – 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one...
Your Product is an Experience!
Imagine this: A man scoops up a big slice of pizza with his hand, and as he pulls it closer towards his mouth fat strings of mozzarella cheese drip around the slice and cling stickily to the rest of the pie on his plate. The man takes a bite, and...
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Are You Realistic or Unrealistic?
Are you realisitc or unrealistic about advertising on the Internet? When you purchase advertising, are you realistic in your expectations?
I recently wrote an article entitled "The Age of Now". My purpose was to point out that everyone seems to expect everything NOW. This seems to hold true in advertising also.
For example, I specialize in sending targeted traffic to websites. Customers will come in and order 1,000 visitors. If they don't get any sales, their first reaction is, "Well, this doesn't work. I won't do that again." How realistic is this thinking? Not realistic at all! Why? First of all, 1,000 visitors, 5,000 visitors, 10,000 visitors are all "drops in a bucket" when it comes to the millions of people that are currently online. The more visitors you get, the more people you are reaching. When you order 1,000 visitors, you are assuming that those 1,000 people think the way everybody else online thinks. You are assuming that if they aren't interested, neither will the next 1,000 or 5,000 or 10,000 be interested. That's the same
principle as putting one ad in a newspaper and stopping after that.
What will happen if you give up advertising? Your business will go away! If you advertise in an online ezine and get no responses, do you stop advertising? Do you never again advertise in that ezine? Ezines are adding new subscribers all the time. How do you know that there won't be someone who is interested that you didn't reach the first time? Also, how do you know that maybe you don't need to change your ad?
The main point is, don't give up on your advertising. Advertise anywhere and everywhere you can find. Keep advertising. Try your sources more than once. The more you get your offer out, the better your business will do. It's all about numbers. Advertising is all about numbers. Success is all about numbers. If you believe in your business, do EVERYTHING you can to get the word out!
About the Author
Pamela Geiss owns the successful LotsaPerks advertising agency. She also publishes the LotsaPerks Newsletter. Visit her site today at http://www.lotsaperks.com/visitors.htm
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