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5 New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations
You've heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through...
Give Your Subscribers A Steak
Your newsletter should give your readers something of substance and value in each issue. That should be your prime goal. And yet, I see too many ezines giving their subsribers bologna. (Or worse, spam!) Don't fill your newsletter with ads and...
I Want to Do an Ezine! Part 3 What is Content?
I Want to Do an Ezine! Part 3 What is Content? Copyright Terri Seymour When you publish an ezine, you most definitely want to provide useful, and original content as well as promoting your business. Some things you might want to include: ...
Keeping Your Sub-Affiliates From Quitting
Keeping Your Sub-Affiliates From Quitting By Jerry Lunsford One of the biggest if not the leading problem for internet marketers is keeping your affiliates from quitting. The time and effort that has been put forth to get your affiliates can...
THE PROFIT IS IN YOUR FOLLOW-UP...
© 1998-2004 Thom Reece All Rights Reserved No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up system . Notice that I used the word ...
 
Effective Advertising through Ezines

Everyone knows there's a world of information and services on the Internet. So what does that mean for your business? Do other businesses or consumers that are looking for a service or product that your business offers discover your service? The answer might be a big "NO" to you. Just like us, you have placed advertisements in newspapers and magazines and the results were not as good as you expected. We once we placed an advertisement in a magazine that claimed to have over 1.5 million subscribers nationwide. We spent nearly a thousand dollars for the ad and only got a few responses. What went wrong? The answer is very simple! Our ads were buried among dozens of advertisements, and it was not targeted to the right audience. We learned to advertise smarter and now we are getting good responses from our Ezine ads.
As businesses are shopping around for the right publication in which to advertise, they are learning that the Internet online newsletter, or Ezine, often provides a better chance for online advertisement. Internet businesses find they can communicate with customers and market their services more efficiently via the online publications. A key advantage of Ezine advertising is that it is more targeted and much more cost-effective.
What are Ezines? Ezines are content-rich and informational online publications that are delivered to subscribers with permission through email. Most Ezines are free to subscribers. Individual Ezines may focus on a particular topic or subject. For instance, our own B2B Ezine covers news and the latest trends in business-to-business markets in cyberspace. Each Ezine usually displays classified ads or feature advertising placements. More and more businesses have come to realize the importance of advertising on Internet Ezines and newsletters. Here are some of the main reasons why you should focus more of your budget towards Internet Ezines advertisement:
Cost-efficient
Print publications such as magazines and newspapers usually charge $15 to $25 dollars per word for classified ads, or $200 to $300 per inch of column space.


Needless to say, these are very expensive options to small business operations. Most Ezines are able to deliver at a much lower cost because of their low overhead for production and delivery. In a print magazine you will see full color glossy ads that were produced for thousands of dollars. In Ezines, even feature advertising can be found between $300 to $800, much cheaper than traditional advertising.
Instant delivery
Most Ezines are published on a daily or weekly basis. When you place an ad with your favorite Ezine you can always expect to see it in circulation the next day or within a week. With traditional advertising you will normally wait up to two or three months to see your advertising in print. With a good Ezine, advertisement information is just a click away for your audience since your ad is hyperlinked to your website URL, Ezine subscribers can simply click on your URL or email address and get your information within moments.
Less competition
A print magazine usually has dozens of ads while an Ezine only has about a dozen. Would you rather compete with many other advertisers or just a few?
More targeted
Almost all Ezines are opt-in mailing lists. People who subscribe to a particular Ezine are willingly receiving them. Ezines are targeted to those who share the same interests. Eventually, they will read your ad.
Global audience
Ezines are one of the very few ways to truly reach people all over the world. Even though I live in the central Illinois, my B2B Ezine reaches subscribers from over twenty five countries. It doesn't cost me a penny to send the Ezine directly to them. If your services are available globally you need to consider advertising in Ezines.
If you are looking for a cost-effective alternative to print advertising, Ezine advertising is one of the most efficient ways to reach people who might be interested in your services or products.
I hope this helps in your future marketing decisions.

About the Author

David Bell
http://www.wspromotion.com/
Advertising research and development center

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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