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Email vs. The Web
What Works Best for Selling Online? Email or Web Pages? Good question right? I always thought so! That is until I went through my little learning curve. I can save you from the same lessons if you have a few moments... You see, I do a ton of...
No Marketing Budget, No Problem!
So you’ve got a great business idea, and you’ve spent some time setting up a basic website to tell the world about it. Good for you, but the idea is only half the battle. Communicating your idea to the masses through marketing is the key to driving...
Promoting Your Business with Copper Wire? Think Again.
So many people launch their first or second business with the misconception that they can survive without advertising. It is their fear of failure that almost single-handedly assures their failure. They fear spending the money that they need to...
Top 3 Free Marketing Techniques
If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free. #1. Articles: An example of using articles to promote your website is this article. At the bottom of it...
Viral Marketing Secret Weapons
• Give something of value away (e-book) • Offer something worthy of its distribution (discount or incentive) • Make it easy to give away • Your contacts list • Write articles and convince others to post it as free content • Tell-a-friend-...
 
Email is great! Or IS it??

Isn`t the power of email wonderful? It comes in all shapes and sizes, and it`s virtually instant. There`s plain text, there`s HTML, there`s even something called "rich media". Email can be used in many ways to market online. Frequent bursts of advertising, weekly newsletters, or even just a mail to your biz contacts when something great comes along.

Unfortunately, where there`s power, there`s always a flip-side. In the case of email, the flip-side is abuse, also known as SPAM, that great big nasty word. Makes me shudder just to think of it these days.

Is spam email considered marketing? It probably is, if you want to get all technical about it, but it`s most definitely not RESPONSIBLE email marketing. Although some marketers don`t seem to be able to see the difference between permission marketing (where people have ASKED for the mail) and email spam. Spam is actually a major threat to legitimate email marketers.

People check their emails, see their inbox cluttered with all sorts of stuff they didn`t ask for and they yell SPAM!! Unfortunately, with so much stuff in their inbox on a daily basis, it can become really hard to recognise the mails they`ve asked for, they may even forget they asked for it in the first place, or they may just be sick and tired of receiving too many mails, and they yell spam about the wrong mail.

Everybody has their own definition of spam. As it currently stands, spam is in the eye of the beholder. Spam is usually unsolicited ads sent in bulk by people you don't know--although there are exceptions to this rule.

Some spammers will argue that email spam is no different to traditional junk mail, but there is one undeniable difference... cost. The cost of sending junk mail through conventional means is very real, including postage costs paid by the sender. The cost of sending email spam is very small, and most of the costs are paid by people other than the sender.

The lack of cost for


sending is often named as a key problem with email spamming. With traditional junk mail, a direct marketer has to make sure that the offer & targeting are good enough to more than make up for the costs of mailing. With email spam, anything goes, often in the form of shady deals and outright scams.

But besides the scams and other legal consequences of sending spam, one very important consequence is always overlooked: the credibility of the sender. Entire companies have had their credibility ruined for sending spam, faster that you can hit "Send". So think twice before you send unwanted email to that address on your computer - it might mean the end of your business.

Good Luck, Happy email marketing, and have fun!
May you be prosperous in everything you do.
Anna-Marie Stewart
-=-=-=-=-=-=-Resource Box-=-=-=--=-=-=-=-
How to easily avoid those contrived Scams, Shams, and
Spam. Yes; without spending your Hard won money with every so
called Guru. Be far better informed and prepared With This Brand
New, Huge money Saving Free E-Book! Now You can quickly learn
how to run a real home spun business without all the Hype.
http://annamarketing.com/pops/splash.html
Subscribe to Not Just Another Ezine http://annamarketing.com
=============================================
This article is available for reprint in your opt-in ezine,
web site or ebook. You MUST agree not to make any changes
to the article and the RESOURCE BOX MUST be included.
(c) 2002-2004 AnnaMarketing.com. All Rights Reserved

About the Author

Anna-Marie Stewart has been involved with internet marketing since 1999. She has always tried to help people "make a go of it" online, by sharing her own experiences with as many people as possible. She now publishes "Not Just Another Ezine" a FREE weekly newsletter at http://annamarketing.com - dedicated to helping newbie and semi-pro internet marketers avoid the pitfalls BEFORE getting burnt.

 

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Monthly magazine with reviews, articles, and discussion forums.
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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