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5 Ways To Lose Your Ezine Subscribers
1. Don't keep a regular publishing schedule. Pick a schedule that is right for you, and stick to it. Your subscribers will become used to hearing from you, and you'll be able to gain their trust and business. 2. Don't make your free bonus easily...
Catch More Clients Using Strategic Networking
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How Effective Are Your Ads?
Do you read classifieds ads? I do because I run an advertising ezine and I can tell you it's an education at times. Ads are the first impression the unsuspecting public gets of you and your business. They are "make or break", so do yours shape up?...
How I Made $2200 With A $55 Ezine Ad
How I Made $2200 With A $55 Ezine Ad I love waking up to orders! Because while you Sleep they are being generated in cyberspace. And when the orders amount to over $2,000, Wow! I have found the best ways of generating traffic and qualified...
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Follow-up and building good relationship with your targeted prospects is a key to success for every online business. Focusing on providing useful information that could really help your subscribers who are looking for answers to their problems,...
 
"Ezine Basics"

Email is, without question, the most popular and powerful
marketing tool available to entrepreneurs today. Website are
great, but without an effective email, your marketing efforts
will be anemic.

So how do you take advantage of email marketing? The best method
is to begin your own opt-in periodic ezine--or an electronic
magazine. There are over ten thousand ezines on the internet
addressing hundreds of subjects.

What is the real power behind ezine marketing? It is
RELATIONSHIPS. Those who have learned the art of editing an
ezine are developing relationships with readers that will (in
many cases) be transformed into customers and business
partnerships.

There are several skills that must be learned to become a
effective ezine editor. Here they are:

FIND A FOCUS

In his best-selling marketing manual "Make
Your Site Sell," Ken Evoy points out that any effective marketing
strategy must remember that "if you try to sell to everybody
you'll end up selling to nobody." That's why he points out haw
important it is "target your audience" (learn more about Ken's
book at http://allaboutsuccess.sitesell.com/).

This strategy is also important for newsletter editing and
promotion. Think about it. The next time you pass the magazine
rack in your local grocery store look at each publication. Each
has a theme that is specifically focused toward a particular
segment of society. Your ezine should also be focused in that
manner.

What should your focus be? That depends on you! What are your
interests? What are your areas of expertise? With what segment
of the internet community do you hold a particular affinity? I've
seen ezines that address e-commerce, web site development, comic
book collecting, cat lovers (ugh),etc.

What's your niche? If you don't find it you'll only develop a
nice safe-list--you won't be the editor of an ezine! Do you know
the difference between the two? It's relationships. An ezine
helps you develop meaningful personal and professional
relationships.

Got your focus. Great! Now you need to...

DEVELOP A FORMAT

Many editors overlook this aspects of their
ezine development. Without a effective format, however, your
ezine appears disorganized and frustrating to read.

Here are some things to consider as you develop your format.

1) When you open the ezine email, does the first page grab the
readers attention and make them want to keep reading? Items such
as a "quote of the week," a personal greeting, or a attractive
table of contents will help keep subscribers reading.

2) Is you format geared toward advertisements or content? You've
read those ezines that look like the the classified ad section of
your local newspaper, haven't you? Neither have I! They are
annoying! Focus on content, not ads. Both your advertisers and
subscribers will appreicate it. Your subscribers will appreciate
your focus on content. Your advertisers will appreciate the fact
that their ad will probably be read.

3) Don't forget to provide clear and easy to follow subscription
and unsubscription instructions.

Now that you've got your focus and format, what's next? Oh yes,
you need to...

GET SUBSCRIBERS

How do you get subscribers? You ask them to subscribe!

Sure, that's common sense. But how many times have you found
yourself subscribed to a list you've never heard about? I have
made it a policy to NEVER manually add names to


my list. To get
on my list people must do one of two things: 1) send an email
request, or 2) complete a subscription form on my
website at http://allaboutsuccess.com or http://ezinesuccess.com

How do you get folks to do that? Here are five powerful methods
for building your subscription base...

1) Write articles and submit them to other ezines. In the
author's tag include instructions for subscribing to your ezine.

2) Exchange ads with other ezine editors. Ezine editors tend to
be some of the nicest people on the internet ;-) Most will go
out of their way to help a comrade succeed.

3) Give away FREE stuff to those who subscribe. Special
articles, software programs, discounts, and ebooks are all
popular gifts to give your subscribers.

4) Join in strategic partnerships with companies that market
services specifically geared toward increasing my ezine
subscription base. Examples include the following...

...The Directory Of Ezines
http://www.lifestylespub.com/cgi-bin/ezines.cgi?10282

...The Ezine Advertisers Network
http://www.guerrillamlm.com/members/7969BN.html

5) Announce your ezine in the databases on these websites...

http://www.liszt.com/ http://www.escribe.com/internet/-aannounce/
http://www.neosoft.com/internet/paml/ http://www.promotefree.com
http://www.reference.com/ http://www.virtualpromote.com
http://www.newsletteraccess.com/
http://catalog.com/vivian/interest-group-search.html
http://www.goodstuff.prodigy.com/Lists/main.htm
http://bizx.com/newsletter.html

In addition, make sure you have your ezine listed in the powerful
new ezine search engine, available on my site at:
http://www.ezinesuccess.com emp/

Now you've got a focus, a format, and subscribers. What's next?
You need...

A DELIVERY SYSTEM

While your list is small you can probably get by using your
current email program. But you always run the risk of raising
the ire of your ISP. That's why I have chosen to use the
services of a listserver. Several companies on the internet
offer such services for free--but most are unreliable.

The benefit of a listserver. You compose your email, paste it to
a online form, hit "send," and your done. The listserver does
all the mailing for you.

What do you want your listserver to do? Here are the basics!

It must send to at least 10,000 people.
It must allow unlimited mailings.
It must have automatic subscribe and remove functions.
It must refuse multiple subscriptions of the same email address.
It must reject non valid email addresses in your list.
It must generate subscription URL code for your webpage.
It must be VERY SECURE--only accessed with appropriate passwords.
It must operate from a safe administration area--not via email.

That's right, use your List Server as often as you like, every
hour, every day, once a week, as often as you like! Several
companies offer such services. Contact me at
mailto: webmaster@ezinesuccess.com for a referral to one of these
providers.

Having your own ezine is one of the most powerful and popular
ways to build relationship online that will serve your business
ventures. I encourage you to get started today.

About the Author

Dr. Bill Nieporte is editor of "The Success in Life Newsletter."
Published twice a week, you will find numerous articles aimed at
helping entrepreneurs and small business leader to enjoy greater
success in all apsects of their lives.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • 100 free autoresponder subscribers

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  • 40 easy ways to promote your website online and off

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  • beat the holiday sales blues with these festive marketing ideas

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  • become an expert

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  • before you delete please read

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  • beware of the silent ezine killer

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  • branding

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  • brief marketing guide

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  • business scents do they work

  • business success checklist where is your business

  • but i dont want to use the phone

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  • but what if you cant create your own product

  • cant get right maybe its just a word

  • can small business owners really afford a great logo

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  • captions that pull your customers to you

  • carrot on the stick formula

  • case in point article promotion is not just for ezines

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  • case in point consistent response rates of 50

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  • catch more clients using strategic networking

  • chain of success

  • cheap advertising methods that work

  • choose your own economy

  • click for success

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