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Ask Jeeves 'How Do I Get a Top Listing in your Directory'
Millions of people enjoy using 'Ask Jeeves,' by simply typing in a question and getting back relevant search results. With many of the search engines/directories turning to pay models, 'Ask Jeeves' now offers its own Text Sponsorship Program. A...
Distribute Your Self-Published Book (Part 2)
Distribute Your Self-Published Book Online 8 Ways (Part 2) Judy Cullins c. 2003 All Rights Reserved If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet...
Internet Marketing In The Future
What's in store for those trying to become successful in the Internet Marketing field in the future? Will the increasing popularity of the Internet benefit or hinder your efforts? How do I as a marketing professional take advantage of this ...
Making money with Internet... but how?
There are three basic ways to make money online: As an affiliate, as a reseller, or by selling your own product or service. If you don't have your own product, the easiest and quickest way to see some cash is to sell other people's stuff. You...
Natural Marketing for Full Business Success
Natural Marketing for Full Business Success Judy Cullins c 2003 All Rights Reserved. Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market , or I...
 
Is Your Ezine A Wealth of Information or A Sales Trap?

by Karon Thackston © 2002
http://www.creatingezines.com

Ask successful ezine publishers what draws subscribers to their ezines, and you’ll be told one very important thing. Content, content, content. However, many would-be ezine publishers focus more on selling than they do on valuable information. They turn their attention toward making money instead of building relationships. If you follow suit, that practice will surely be the death of your ezine, my friend.

“What? Ezines are supposed to be this wonderful marketing tool. They are supposed to help me get more sales. What do you mean that selling will be the death of my ezine?”

Exactly what I said. Think of it this way. When you subscribe to a paper magazine, what are you paying your hard-earned money for? You don’t want to get a copy of “Forbes” or “Glamour” only to find 90% ads and only one article in the entire issue, do you? Certainly not! Neither do your ezine subscribers… even if your ‘zine is free.

They subscribed to your ezine because they believed they would get a wealth of information. Instead, they’re likely to feel they’ve fallen into a sales trap.

Don’t get me wrong. Ezines are a wonderful sales tool. They can help to build your business. They do bring in more clients. But they only do this if presented in a professional manner that shows you care about providing a quality publication, and not just promoting products or services that will make you money.

Trust is a big part of ezine success. Your subscribers trust you to provide content that will help them in some way. If you choose not to, they will most likely unsubscribe. If you choose to give them what they want however, you can get set to reap the


rewards.

Take the time to find out the concerns, needs, and wants of your subscribers. Then offer them solutions through your content. You can do this through articles you write yourself, or by researching articles written by others. Make the content prevalent… don’t make your readers have to dig to find it.

Once you have your content in place then turn your focus to advertising. Many ezines I’ve seen are simply overloaded with ads. You must read through five or six ads before you ever get to any real information. That’s way too much! Yes, for your advertiser’s benefit, you’ll want to have the ad placed above the articles. That’s understandable. But only place one ad in each spot… not three or four. Again… put your subscribers’ needs first.

When you take every effort to produce a publication that readers will value, you will increase your chances of getting referral subscriptions, building trust, creating valuable relationships, making more sales, and boosting your own credibility. Then, and only then, will your sales come rolling in.

Want to learn exactly how to create a quality ezine and how to build your subscriber base? You can! Karon will take you step-by-step through the process and give you over 70 free places to promote your ezine. Get three FREE bonuses with your purchase, too! Get all the details today at http://www.creatingezines.com.

About the Author

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine!
join-businessessentials@lyris1.listenvoy.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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