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Finding Your Target Market on the Web

One of the most common questions people new to
Internet business ask is, "Where do I find my
target market?" Most of these people know exactly
whom they want to sell their products/services to,
but they have no idea where to find them on the
Internet.

Most of the people selling online are offering a
good product or service, but many of them aren't
making any sales. What’s the problem? It’s not
their product. It’s their marketing, specifically
where they are marketing.

Hundreds upon hundreds of Internet entrepreneurs
are making the very same mistakes every single day.
They are under the impression that placing their
URL on FFA link pages and submitting to billions
of search engines will attract tons of ready to
buy shoppers to their website. Could they be more
wrong!?

These tactics are kind of like trying to sell ice
to Eskimos. They have no need to buy ice when it’s
all around them. The same is true for most of the
people who are attracted to these websites. They
have no need for what’s there.

So how do you find your target audience? First of
all, you have to think like them. Put yourself in
the place of your customers. What do they want?
Where will they go looking for it online?

The obvious answer is search engines. Yahoo! isn't
the most visited website on the Internet for nothing.
But unless you’re willing to spend months just trying
to get a top ranking, or pay someone big bucks to do
it for you, this isn't the best way to find your
audience.

Okay, we've ruled out search engines as the best
place to find your target market. What’s the answer
then? Ezines and


newsletters.

Why ezines and newsletters?

Why do people subscribe to an ezine? They’re
interested in whatever the topic of the ezine
is. If it’s about Internet marketing, then the
readers are interested in Internet marketing.
If you’re marketing products designed for Internet
marketers, what better place to advertise than in
a publication with a subscriber base made up
completely of Internet marketers? All of them
are potential buyers. No longer are you trying
to sell ice to Eskimos, but to desert nomads
looking for ice!

Advertising in ezines and newsletters is very
effective and it works! There are millions of
subscribers around the world who are receiving
ezines on a regular basis because they are
interested in hearing what the publisher has to say.

So how do you place an ad in an ezine targeted to
your audience?

First you have to find an ezine whose topic matches
your target market. There are several searchable
directories online that list ezines organized by
subject matter. These directories usually list
contact information, advertising rates, and
circulation. Try out one of these:

http://www.lifestylepub.com
http://www.ezineadsource.com

So check them out, find a targeted ezine (maybe
this one?), and place an ad! You'll be amazed at
the number of buying visitors who drop by your
website.


About the Author

Martin Greening is an avid Internet marketer and is
currently looking for motivated individuals to fill a
small group of top leaders in his new organization.
Potential is limitless. Please check out
http://www.roibot.com/w.cgi?R347_hb for more details.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • interviews one of the easiest products to create

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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