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Get Free Publicity by "Talking the Talk" of the Newsroom
When you're trying to persuade a reporter to do a story about you or your business, you're much more likely to succeed if you know how to "talk the talk" No reporter will expect you to act like an insider, but you'll get a lot more respect - and...
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Getting the Word out About Your Web Site: Five Innovative Ways 1. Directory Linking Create a directory of web sites on a specific topic on a single page on your web site. No more than 25 though. The major search engines will bounce you out if you...
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Six ways to make extra money for Christmas
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Finding Your Target Market on the Web
One of the most common questions people new to Internet business ask is, "Where do I find my target market?" Most of these people know exactly whom they want to sell their products/services to, but they have no idea where to find them on the Internet.
Most of the people selling online are offering a good product or service, but many of them aren't making any sales. What’s the problem? It’s not their product. It’s their marketing, specifically where they are marketing.
Hundreds upon hundreds of Internet entrepreneurs are making the very same mistakes every single day. They are under the impression that placing their URL on FFA link pages and submitting to billions of search engines will attract tons of ready to buy shoppers to their website. Could they be more wrong!?
These tactics are kind of like trying to sell ice to Eskimos. They have no need to buy ice when it’s all around them. The same is true for most of the people who are attracted to these websites. They have no need for what’s there.
So how do you find your target audience? First of all, you have to think like them. Put yourself in the place of your customers. What do they want? Where will they go looking for it online?
The obvious answer is search engines. Yahoo! isn't the most visited website on the Internet for nothing. But unless you’re willing to spend months just trying to get a top ranking, or pay someone big bucks to do it for you, this isn't the best way to find your audience.
Okay, we've ruled out search engines as the best place to find your target market. What’s the answer then? Ezines and
newsletters.
Why ezines and newsletters?
Why do people subscribe to an ezine? They’re interested in whatever the topic of the ezine is. If it’s about Internet marketing, then the readers are interested in Internet marketing. If you’re marketing products designed for Internet marketers, what better place to advertise than in a publication with a subscriber base made up completely of Internet marketers? All of them are potential buyers. No longer are you trying to sell ice to Eskimos, but to desert nomads looking for ice!
Advertising in ezines and newsletters is very effective and it works! There are millions of subscribers around the world who are receiving ezines on a regular basis because they are interested in hearing what the publisher has to say.
So how do you place an ad in an ezine targeted to your audience?
First you have to find an ezine whose topic matches your target market. There are several searchable directories online that list ezines organized by subject matter. These directories usually list contact information, advertising rates, and circulation. Try out one of these:
http://www.lifestylepub.com http://www.ezineadsource.com
So check them out, find a targeted ezine (maybe this one?), and place an ad! You'll be amazed at the number of buying visitors who drop by your website.
About the Author
Martin Greening is an avid Internet marketer and is currently looking for motivated individuals to fill a small group of top leaders in his new organization. Potential is limitless. Please check out http://www.roibot.com/w.cgi?R347_hb for more details.
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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