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Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!
So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves. No matter how big or small the project, the Lone Ranger handles 100% of it. Either because they're afraid to let...
How To Go Long With Your Web Marketing
If you've ever done any investing, you're probably familiar with the term "going long". In a nutshell, going long means investing for long-term profits. And it's probably the safest, if not surest way to make money in a sometimes volatile arena, the...
How to Market Your e-Business on a Shoe String Budget
Here are some of the most effective ways to promote your online business without spending a fortune and gaining great results. To get the best out of these methods, you need to: · Target your market – make sure you are "on target". Don't try to...
The Hierarchy Of Marketing
Think back to your days as a college freshman,... so many classes, so many options. If you ever took a psychology class, you might remember a guy by the name of Abraham Maslow. Maslow was a psychologist that came up with a theory dealing with the...
The Secret Methods of Tracking Your Advertising
When you are placing ads in ezines or posting to newsgroups or leaving your sig file anywhere, you should be tracking the effectiveness of your efforts. People have been tracking their advertising efforts since the beginning of direct marketing. If...
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How To Get Thousands Of Dollars Worth Of Free Publicity on Radio
Baseball great Reggie Jackson, who often got more publicity than he wanted, once said, "The media are like birds on a wire. When one flies, they all fly."
Everyone in the media monitors everyone else, because NO ONE wants to miss anything or leave the impression they're falling behind current events.
You can use that competitive spirit to build a free publicity machine for yourself. Especially on radio.
How to get attention the first time requires a whole separate article (I have one on our website), but here's what you do to get producers and talk show hosts to love you--and to invite you back often.
***Be available. When former HUD Secretary Henry Cisneros was a San Antonio City Councilman, he could always be found on short notice. When a guest canceled at the last minute, many a frantic host breathed easier when they saw Henry's beat up old Volkswagen pulling into the station lot just before airtime. No wonder Cisneros later became one of the most popular mayors in San Antonio history.
***Speak Your Mind. Radio hosts LOVE guests who have the courage to be controversial. "Dr. Laura" was originally scheduled to be a one-time guest on an LA radio station some years ago, but she was so engaging and fearless, she got
invited back again and again. Of course, now she has her own syndicated show.
***Use Your Imagination--and the vast resources of the internet. Got a spaghetti dinner coming up at your church that you want to plug on the air? Are you wondering just how you give a spaghetti dinner some radio "sex appeal?"
"Go to the internet," says veteran morning drive personality Sonny Melendrez. "Look up spaghetti. Talk about the history of spaghetti on the air. Keep your tongue firmly planted in your cheek, and make up whatever you want. Look up food jokes. Church jokes. Put it to work for you in a fun way."
And don't worry, you'll get your chance to give important details...date, time, place phone numbers, etc...
Do these things and you'll be amazed how often you're invited back...and how often you start getting invitations from other stations. Remember what Reggie Jackson said about "birds on a wire." Keep that in mind, and you'll soar to new heights as a popular radio guest.
About the Author
During his 31 year broadcasting career, George's TV reports have appeared on ABC, NBC, CBS, ESPN. George offers a free 7-day mini course to anyone who subscribes to his free weekly ezine,. Register at http://www.publicitygoldmine.com/ea
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Asian American Movement Ezine |
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