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How To Get To The Top Of The Marketing Food Chain
Copyright 2004 Priya Shah http://www.PriyaShah.com Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions? If you truly want to live and breathe the rarefied air of the super-marketers, what you need is...
Is Network Marketing Easy??
I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I...
Marketing Yourself Online: Freelancing 101
Before the widespread use of the Internet, working for yourself was a much tougher undertaking than it is today. With over 13 million people claiming the status of "self employed," sites have sprung up online to fill this niche and offer help...
The Truth About Search Engines: Playing A Game You Can't Win
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion. ...
What is Branding and Why Do You Want It?
Talking about branding is like talking about leadership. There are coaches and courses which purport to “teach” leadership, but as we all sense – that’s why we want so badly to learn it – leadership comes from character and inner qualities. It’s an...
 
Follow up Increases Sales 80% with Only 20% Effort

Did you know that 80% of all sales are made after the 5th
contact?

Instead of chasing new business all the time, remember the
faithful--your product buyers, your clients, your teleclass
attendees, your ezine subscribers.

Your best customers are the ones you have already sold to.
When you spend only a little time with "thank you's" and offers,
you'll reap the 80% results.That translates to increased sales,
more clients and more subscribers.

How do you do this?

1. Keep a separate list of all of your different groups in your
address book. To each one, send a targeted offer just for them.

Recently, I sent to my customers a "thank you" message. My
freebie offered them a chance to ask me any question about
book or Web writing, publishing and promotion.

Every month or so, I send a special report or other freebie to
the teleclass groups, the ezine subscribers, the potential clients,
and to clients. Each group receives a targeted how-to free report
or other offer.

2. At the end of the freebie, I added a list of 3-5 ways my
customers could continue receiving my help, including a
free subscription to my monthly ezine, a low-cost
teleclass like "Book Coaching" or "Speakers Marathon," plus a
product called "Create your Web Pages with Marketing Pizzazz
Kit"of 9 eBooks.

Thank you's and free gifts keep your name in front of your
buyers. Your added message reminds them of a new service
or product that may benefit them.

3. Send a follow-up message every few months, if not more
often. Busy people may not want to order multiple things until
you have proven yourself. They are just too focused on another
project at the time.

When those people who have already experienced and
approved of you don't hear from you, they will forget you fast.
They will move on to somebody who cared enough to send the
very best follow up email.

It's so rewarding when you get a message back saying,
"Thanks for the reminder. Here's what I want now."
Remember, people appreciate your news. You are not bothering
them!

4. Think of the numbers! Sending a follow-up offer to my ezine
subscribers of over 2300 brought 23 responses. People
appreciate the free articles or tips you give. Here's a chance to
highlight one or so in each follow up.

5. Make your free offer enticing. Display the benefit prominently
in your email subject line. To clients or teleclass participants, you
could offer a free eReport or two. To a list of people
interested in expanding their Online marketing, I sent a free
report on "Promote your Business with Free Articles."

The advantage? It's free for you, and it takes little time
because you offer it by autoresponder. To clients you could


also
offer a special introductory price on one of your
coaching/consultant packages.

People love a bargain, even it is isn't free.

6. Make it easy for your readers to order or follow up. When
you offer something for sale, be sure you include optional ways
to purchase.

While people do buy Online, they want security. If you
don't have a site or your site is insecure, either start a Pay
Pal at www.paypal.com, Practice Pay Solutions at
www.Practice Pay Solutions.com, or a Click Bank account at
www.ClickBank.com.

7. If you don't have a Web site, offer an order form your
subscribers can either fax or mail to you with their name, title of
products, prices and preferred way to order. Of course an 800
number works well too. They carry no service charge usually.
You are charged just for the calls.

8. Practice following up once every week or two to a different
group. Most will take you up on the freebie, even if they don't
buy. Your name will become famiiar to them. They may even
pass your freebie on to their associates and friends. Include:
"You may forward this message to anyone, as long as you
include my signature box at the bottom.

Former buyers are your virtual sales force. Take advantage
of this free way to market yourself and keep your
name in front of your target audience.

9. Include your signature box at the bottom of each email
you send. Highlight one offer each time with a link to your Web
site or an autoresponder for your book, ezine or other products.
Put his free, powerful, subtle, sales mesage to work for you!

Be sure to include a regular phone number for overseas buyers,
an 800 number for orders, and both your email and Web
address in a link. You may also want to provide a link to
a "special offer" on your Web site. Change your signature to
meet each eGroup's needs. Keep you lines in your signature box
from 4-6 lines if possible.

10. Run your follow up offer by a friend or associate. Ask them
what compels them to take out their credit card and buy?
What do they like? Not like? Did any information offend them?

You have endless opportunities to expand your client
base and product sales. Your fans are there to assist you.
Give to them, and many will give back. Give often and give
freely. People appreciate freebies, and will pass your name
on to their friends and associates.

About the Author

Judy Cullins: author, publisher, book coach
Helps professionals manifest their book dreams
eBook:_Write Your eBook or Other Short Book Fast!
http://www.bookcoaching.com/discounts.shtml
Send an email to mailto:Subscribe@bookcoaching.com
The Book Coach Says... includes 2 free eReports
mailto:Judy@bookcoaching.com
Ph:619/466/0622

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • 100 free autoresponder subscribers

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  • all ezines are not created equal

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  • anonymous marketers

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  • business scents do they work

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  • but i dont want to use the phone

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  • cant get right maybe its just a word

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  • customers the key to successful marketing

  • customer preferences in online advertising part 1 of 3

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  • customer relationships how to build them

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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